What is an Order Confirmation Email?
The merchant will send a message to the customer confirming their purchase once they have finished shopping in an online store. This email is directed specifically to a single customer and is based on something that they have done, as opposed to a promotional email which would address a net of individuals.
An email confirming an order is placed is a great way to follow up and is something that most shoppers anticipate. You should already have a page on your website indicating that a purchase has been completed, but an email can serve as an extra measure.
An email is sent which confirms some essential details including the individual who made the purchase, what was bought, and how much it cost. These emails can also verify a booking, meeting, registration, or any other kind of service that you have consented to supply.
An order confirmation serves a dual purpose: showing that an internet transaction was completed properly, and helping to emotionally satisfy the customer that their purchase has gone through. Your customer has taken a risk and completed the purchase. Your client can only have faith that you will fulfil your promise, though you are confident you can do so. Until they have completed signing for their package, they do not have any certainty that the product will actually be delivered to their residence, particularly if they are ordering from this company for the first time.
Cast your safety net. Send a follow-up email to reassure the customer that their order has been successfully placed and remind them of the advantages of shopping with your company.
Why Order Confirmation Emails Matter
Numerous inboxes are overflowing with emails containing promotions, bulletins, and other promotional campaigns. Most of these messages are discarded in a flash.
Affirmation messages confirming an order are an essential component of operating a successful business. Although they may not have a direct effect on converting rates, they can have an impact on whether or not people form a lasting loyalty to a brand. Customers appreciate and anticipate receiving messages that have information which is useful to them. Studies have revealed that confirmation emails are much more successful than bulk marketing emails when measuring open rates, clicks, viewing time, and profits.
1. Order confirmations provide assurance to your customers.
Not all visitors to your website will become customers. A necessary aspect of developing sales is creating assurance in your organization with the aid of trust symbols, encrypted links, endorsements, and other methods. The customer wants to make sure that your company is trustworthy and that their credit card details will not be misused.
It is utterly essential that the client doubly trusts the system even after they have pressed the submit button, because now they are expecting their order. An email to confirm that the order has gone through and the customer’s requirements are fulfilled. Do not neglect to take advantage of the chance to build your company’s standing by being candid and informing patrons.
2. It gets customers excited about their purchases.
When a customer is sure that an order has been placed and is in the process of being fulfilled, then any worries or unease they have previously had will subside. They can now take a closer look at the confirmation and pay attention to the small details.
If your confirmation email adheres to the recommended guidelines discussed further below, it should provide answers to basic questions the customer might have about their order, such as a rough time frame for when it will be shipped and a way for them to reach customer service. This one communication succeeded in creating pleasant thoughts about the order, so the client is now eagerly anticipating the delivery of what they bought. You have established the necessary foundation for potential interactions with your company.
3. Order confirmation emails help you cultivate a long-term customer relationship.
When you have gotten a customer all the way through the buying process and they have placed an order, you have been successful in luring them through the sales funnel. Utilize this to your benefit as acquiring a new client is five times pricier than retaining an existing customer.
Sending an email order confirmation can create an exceptional customer experience, which has the potential to turn a new customer into a frequent patron. Once you’ve double-checked the order particulars, take the chance to invite customers to interact with your firm in other ways, perhaps by making a second purchase, tracking your business on social media, or becoming part of a loyalty program.
Here are 7 effective order confirmation email templates and ideas we found that does complete justice to post-purchase communication with customers:
1. Make it a joy to interact with your brand
This example of an order confirmation email from Harry’s illustrates an effective method of transferring information from one component to another.
The customer can find all the details they need to know in one area, including where to go for assistance.
Takeaways to write the perfect order confirmation email:
- Be transparent. The example illustrates how you can leverage sharing your business processes to gain customer’s trust.
- Put some thought to email UX. This example presents the facts in a visually pleasing way without making the communication look boring or cluttered.
2. Personalize with subtle cross-promotions
Confirmation emails sent after an order has been placed are a strategic way of promoting other related products and services. Take a look at how Crate & Barrel executes it in the following example.
The message is implied and moves along smoothly without being forceful. Crate & Barrel presents their products with a relaxed attitude, as if they were familiarizing customers with them.
Takeaways to write the perfect order confirmation email:
- Keep the communication simple. The Crate & Barrel example showcases only information that the customer would immediately look for in an order confirmation email.
- Personalized persuasion always works. Without making the cross-sell or upsell the highlight of the communication, it still has made a mention of the relevant products that a customer may want to browse through.
3. Make shipment tracking something to look forward to
An order confirmation email template can stand out by giving considerable attention to shipment tracking.
An instance of Zulily serves as a prime example of how to effectively keep track of an action item.
USP: In this example, visual aesthetics takes the cake. The design makes it simple to comprehend and recall all the various aspects of the communication.
Takeaways to write the perfect order confirmation email:
- Use distinct information blocks—they work well. They call the customer’s attention to different topics within the same email, without seeming chaotic.
- Make website links a part of the communication. So while this does not take the conventional route of upselling or cross-selling, it offers the options of merchandise exploration.
4. Offer effective, information-rich content
After buying something, a customer is wanting to make sure that their order is being shipped. As an eCommerce brand, you have the chance to provide content that isn’t only pertinent to what people have bought but also advantageous in other ways.
The USP is that all the information regarding purchases that customers could want to know about the brand are in one single location.
Takeaways to write the perfect order confirmation email:
- Don’t just talk about how great a brand you are. Prove it. The clever thing that Zalando does is to really be supportive to people reading this communication. Right from the one-hour cancellation disclaimer to the FAQs, this email is one quick shot at setting brand perceptions straight.
- Declare upfront the benefits customers can expect. The design does a great job here by stating the advantages through text and icons at the bottom of the page.
5. Set your brand communication to stand apart
Many clients likely have an abundance of professional messages in their mailboxes. You don’t want to add to them. Your goal is to have your customer repeatedly view your order confirmation email.
USP: Stand out amongst the mundane emails and deliver something that is genuinely refreshing.
Takeaways to write the perfect order confirmation email:
- Copy and design can come together in an interesting whole. One look at this communication, and you can tell how well these elements work alongside each other.
- Wit never gets old and can be quite appealing, on any given day. So many businesses say use order received but how only a few use order received (and understood)?
6. Surprise your customers with tongue-in-cheek humor
Your order confirmation emails don’t have to be boring. Adding a touch of playful, sarcastic wit to your emails can make them stand out in the minds of your customers.
Takeaways to write the perfect order confirmation email:
- Use tongue-in-cheek humor: We feed our pigeons Recess, so they’re extra strong and fast is simple tongue in cheek humor done right.
In an ironic manner, returning items would be equivalent to ordering in a dissociative state. Such specifics as the delivery location, shipment option, invoicing address, and payment approach are included. This deserves to be rewarded with a medal for its simplicity.
- Convey your brand messaging: Recess is a beverage brand serving millennials who’re anxious and aesthetic conscious. With the messaging ‘calm cool collected’, Recess is consistent with its brand vision of bringing calm and balance to an overstressed generation.
- Don’t overlook color combination and font: The blue color font complements the pink color making it visually appealing, and consistent.
7. Marry order confirmation with community building efforts
What if you could use the order confirmation emails to construct a vibrant and connected community?
Community building reduces your customer acquisition cost.
Athletic Greens executes its order confirmation emails with remarkable skill.
Athletic Greens is proud to assist people in taking control of their well-being. Invite users to join the community with the phrase “Welcome to your new healthy habit.”
You have made a great choice by selecting Athletic Greens….Everyone else is also delighted by this decision.
Now, isn’t this something you would want to replicate?
Takeaways to write the perfect order confirmation email:
- Use CTAs conveniently: Athletic Order uses the ‘Order Now’ CTAs twice and leaves it there. With a link to its Facebook community group and Let’s connect’, it gets the CTA placement right.
- Drive excitement with community building: Trying to lose weight or exercise is something most people struggle with. By welcoming people who want to get fit, it is driving excitement as being with a community can encourage you to be consistent by building a habit.
What to Include in an Order Confirmation Email
The customers check the order confirmation for significant details so they can examine their purchase and guarantee that everything is accurate before it is sent out. Putting in the correct data can decrease the amount of calls to customer service. You can adjust the email to fit your company’s image, but make sure that the essential parts of the confirmation are easy to see at a glance. This is a location where individualization will be even more critical.
1. Provide the order number.
It is crucial for the customer to have the reference number if they need to ask any questions or address any problems regarding the transaction. When your customer service reps get in touch via a toll-free line, live chat, or email, they will probably ask for an ID number to find the specifics of the transaction. Put this data in a readily available place, preferably at the beginning of the email.
2. Summarize the customer contact details.
Include the purchaser’s name and the associated billing address of the payment method. This is the location they have given in your records to let a credit card be used.
3. Confirm the shipping address.
Check that the customer’s mailing details are accurate, even if it is the same as the invoice address, and if required obtain their telephone number. Customers may ask for delivery to a different place, so give them an opportunity to verify those details and guarantee that the package is sent to the right address.
4. Include an order summary.
Itemize the products that are shipping, including:
- Name of the product.
- SKU .
- Quantity.
- Color.
- Size.
- Unit price.
- Tracking link (if available).
In certain businesses, a picture of the product from the web-based store will be included in emails that customers receive in order for them to visually check that the item they ordered is correct.
5. Break down the cost.
Make sure your customer understands what they’ve been charged for, including:
- Cost of the product.
- Taxes .
- Shipping fees.
- Savings from discounts or promotional codes.
6. Confirm the payment method and amount.
Specify the form of payment so the customer knows precisely to which charges the fees have been added and what the overall cost is.
7. Outline the shipping method and estimated delivery date
The more details a customer knows about the delivery process, the more trust they will put in your company. If possible, confirm:
- How the product is being delivered (carrier).
- Method of shipping (standard delivery, expedited, or overnight).
- The date the order is expected to leave your warehouse.
- The date the carrier is expected to deliver the item.
A follow-up email providing confirmation that a product has left the warehouse is usually sent out, and this process can be automated within the workflow.
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