Companies invest significant time, funds, and resources into developing content for their brand. According to the Content Marketing Institute, on average marketers spend 25% of their budget on content marketing. But why? A smart business understands that content can serve a number of purposes: Search Engine Optimization (SEO): The more content and pages you add to your website … [Read more...]
How to Get Google to Index Your Site With the Coverage Report
If you want to call yourself a technical SEO, you need to be using the Google Search Console Index Coverage report. It’s an invaluable tool for understanding: Which URLs have been crawled and indexed by Google and which have not. And, more importantly, why the search engine has made that choice about a URL. The report is easy to follow because it uses a traffic light color … [Read more...]