Do you need assistance to make clear SEO to people who are not altogether familiar with it – like a customer or your supervisor? Here are some great analogies you can use.
The manner in which you inform others of your SEO procedures can be just as significant as actually performing them when it comes to Search Engine Optimization.
You have numerous methods at your disposal for describing SEO.
Explain it incorrectly, and your supervisor or customer may misconstrue what you said, despite it having a completely different meaning.
Thankfully, there are comparisons that are effective in understanding even the most complicated topics in this field.
Let’s take a gander at some grand metaphors that we can utilize to separate SEO into clarifications that even novices can comprehend.
1. SEO Is Like a Box of Chocolates
Search engine optimization is similar to owning a selection of chocolates–it can be even more gratifying based on who you are.
Everyone loves chocolates. But not everyone is keen on the concept of SEO.
Could we make the study of SEO easier to understand for all those interested?
Here are a few analogies that can do just that:
When you are explaining to someone the fruits of your labor and how it translates into results, an example analogy using chocolates could be:
It is like expecting the unexpected with https:// migrations, content, links, and ongoing site audits – you never know what you’re going to get! By themselves, they might not be sufficiently pleasing to create outcomes. When put together, these elements can be a very effective boost for SEO.
“You wouldn’t use chocolates and broccoli together right? You wouldn’t use chocolates and rice together, right? It is comparable to the incompatibility of rice and broccoli with chocolate that our current course of action is not a match. If we switch the rice and broccoli with strawberries or raspberries, the chocolate would be the ideal complement. This is akin to replacing negative material with beneficial content and unfavorable links with excellent links.
“SEO is like a box of chocolate. You have your HTTPS secure implementations (rich dark chocolate), attractive content (chocolate with sprinkles), good links (sweet regular chocolate), and good technical SEO (chocolate cream truffle). What happens when you put them altogether? A fabulous SEO campaign!”
2. SEO Opinions Are Like Brains: Everybody Has One
The low requirements for SEO may lead to unintentional damage if advice is accepted from someone without the necessary expertise.
Do you think you should have faith in someone who uses acronyms a lot?
No.
But, you should have faith in someone who employs their opinions skillfully and who can display outcomes as proof of their exertions.
You should believe someone who provides accurate facts rather than details that paint them in a positive light.
If you don’t have a comprehensive understanding of SEO, how can you be certain that the person who is advising you is reliable when your SEO expertise is limited?
Generally speaking, those who are open and clear about the activities they are engaging in can be relied on to give the correct efforts and data for your search engine optimization endeavors, though not always.
Individuals who don’t conceal anything from you concerning their actions, and have no issue displaying the nitty gritty behind what they are doing so you don’t stay uninformed about any of it – these are the individuals you ought to put your trust in.
All links that are built. All SEO being done to the site. Everything. Should be transparent for the client to review.
You should not need to ask for something in a demanding way to get the information that will be helpful to you.
3. SEO Is Like a Race: The Race to #1
Except in this race, you have several different types of cars, such as:
- Car #1: Content
- Car #2: Link building
- Car #3: Technical SEO
- Car #4: Social media
- Car #5: Keyword research
Except the cars are not racing against each other. They are competing against each other, each trying to arrive at the location promptly.
Once you have started to make progress in one field, it can increase your visitor numbers and search engine rankings.
The general equation is: rankings + traffic = conversions.
If you use the necessary SEO strategies correctly and wait for sufficient time, you can anticipate an effect on your rankings.
Your higher rankings can then influence your traffic.
When your rankings and traffic are both doing well, it will lead to a higher rate of conversions.
It is essential to have the attitude of someone who is racing in order to succeed.
Everyone is constantly vying to outdo one another to get the highest position in that competitive sphere.
The ones who achieve the quickest results while still appearing legitimate and in line with Google’s wishes will be the victors of this competition.
4. SEO Is Like a Big Cookie
It’s not quite the same as getting a box of chocolates in this situation. But, hear me out.
You possess the chocolate chips, the cookie dough, and other elements.
Put it all together and what do you get?
An unbelievably sweet mixture that is too hard to resist.
If you make a big cookie out of it, it can even cause some form of proof that the product is good and create some buzz on social media.
The same can be said for SEO.
When you put together the ideal group of elements to your SEO approach, you can draw in visits and changeover from people who love your website.
Isn’t the aim of all SEO strategies ultimately to achieve this?
And that’s the way the cookie crumbles!!
Other Analogies To Help You Determine The Value of SEO
#5: SEO Is Like Buying a Car, Your Price Will Match Your Needs
The cost of a car will vary depending on what kind it is, its size and intended use, where it will be operated, and who will be driving it. A strong family car will cost different than a flashy sports car that you would like to display!
The cost of SEO services can differ depending on the expectations of the individual. Analyzing the demands and issues of potential customers should be the starting point of any successful SEO plan. SEO is then utilized as an attractor to bring out the most relevant leads from a wide ocean of online Web surfers.
Making your website operate optimally and proficiently isn’t a straightforward task. Creating finely tuned landing pages directed towards particular groups of your target audience can bring in a tremendous amount of pertinent traffic that can be easily transformed into customers. But getting this right takes time and resources.
Cheap SEO is like bargain hunting. You might save some money. But you won’t earn much either.
This particular SEO process is not hassle-free, nor is it typical. You can’t buy it, install it, and sit back. It is dynamic and constantly evolving. Rankings signals frequently change and this change is affected both by external and internal elements.
SEO is also not about “fixing” things. Looking at SEO as a simple solution for decreased revenue or traffic is a major blunder. You could end up losing a substantial amount of money if you don’t act wisely.
Good SEO must deliver a huge ROI. It is not simply a matter of achieving top placements and generating more clicks, page views, and website visitors. It’s about converting those visitors into paying customers. The events preceding the arrival of the landing page significantly influence conversion rates.
SEO consulting of high caliber will help you:
- find your customers’ intent, needs and pressing problems
- identify their expectations from your business or website
- decide how you will deliver value (on the landing page)
- uncover areas of profitability
- pick triggers that convert visitors into customers
- personalize the experience for each visitor
It requires a significant amount of effort to successfully implement all aspects of SEO. Figuring out the starting point which will produce the most expeditious results will require a great deal of investigation. It is worth putting money into this venture as it will bring you a significant profit.
It is not advisable to consider SEO as an expenditure. It’s an investment. One that pays off for a long time.
#6: SEO Is Like An Iceberg, Mainly Hidden But With Massive Impact
It has been reported that the majority of an iceberg’s mass is submerged underwater, out of sight. SEO is just the same.
Although the attractive top ranking on Google may be the only visible result of your SEO, there are a multitude of undetectable factors in the mix that work together to realize the complete effect of well-planned optimization.
SEO provides amazing prospects, however, it also has potential hazards that need to be taken into account, similarly to how icebergs have an unseen base beneath the surface. All kinds of vessels, including boats, ships, cruisers and even ocean liners, have been known to run into hidden rocks lying below the surface of the water. Many companies have incurred heavy losses due to incorrectly carried out SEO initiatives.
Mainly, such campaigns were put together by amateurs. Business owners erroneously believe that any Internet professional is proficient enough in SEO to handle the task, so they delegate it to a website designer or creator.
It is not necessary to force a Web designer or programmer to do SEO work if they are already working on coding or designing your website. That is equivalent to claiming you will just appoint your plumbing expert to do the electrical system since he is currently taking care of the surfaces! Web developers are great at developing. SEO experts are best at SEO.
Occasionally, you could end up being fortunate (or even accidentally) and possess a successful business which has a large search engine ranking as well as a consistent stream of traffic. It’s adequate – but SEO can bring much greater results. And only a specialist can deliver great results.
Search Engine Optimization is popularly known as a highly cost-efficient form of promotion. For this reason, SEO should have a larger budget. Despite the fact that research done using Web analytics has definitively shown SEO to be the most effective method for increasing traffic, many firms still fail to pay much heed to it.
No longer can SEO be thought of as an auxiliary task in today’s competitive online world.
Giving a complex task to a friend or relative who knows how to resolve it is not something to be taken lightly. It shouldn’t be delayed until the website is prepared to go live. SEO should be the first thing to focus on. And there’s a reason for this.
Not all visitors to your site will come through the main page. Search engines will not inquire which of your pages you would like to be included in their index. Conducting general searches on key words that are important for business will result in various links to your website. Many visitors will enter through these back doors.
It is essential to recognize what caused them to come to your webpage, what they hope to find, and why they are looking for your solution if you want to get and keep their concentration, maintain their fascination, and win their faith.
What steps can you take to maximize the potential of each page on your big website?
It’s far easier to plan for it in advance. This is something I insist upon with SEO clients. Basically, if you don’t think something on your website is worth spending the time on, why bother having it up there in the first place?
How You Communicate SEO to Your Clients and Your Boss Is Just As Important As Doing SEO, If Not More So
Special attention to how you convey your efforts to your employer or customer can have an immense effect on how they perceive you – either as a standout worker or merely a failed practitioner.
This is an imperative aptitude that each and every professional working in the field of Search Engine Optimization should possess when conveying information to clients and their managers.
There are several reasons for this:
It is not necessarily the case that the supervisor is more experienced than the Search Engine Optimization professional. In many instances, the supervisor might understand even less regarding SEO than they appear to.
It is essential to constantly evaluate the capabilities of your supervisor and client. They may not always be telling the truth.
The more clear you are able to convey your SEO projects, results, and future success when it transpires, the better suited you will be to handle any inquiries your customers or supervisor may have.
This is an invaluable ability that can make all the difference between achieving your goals and failing.
Leave a Reply