Logo design and brand identity are both imperative for any company if they want to prosper and increase their chances of success – there is a telltale link between them. Logos create brand recognition, which is a key part of generating consumer faith and familiarity. This, in turn, leads to increased sales and ultimately higher profits.
Although what you produce is important, the primary concern must be the attitude towards your brand from customers. The customer’s opinion of your brand is based on their interactions with your logo, which is the first thing they will make contact with.
Logos are influential – they are emblematic of your brand and its character. The various components making up your logo have been demonstrated to significantly affect the mentality of customers and how they make purchases. Hue is an essential component in logo creation. Getting your logo and brand identity noticed can skyrocket by as much as 80%, leading to more recognition and recall. This is what you should aim for, as it results in an unforgettable and long-lasting impression.
It is essential for your logo to be memorable, and research suggests that it takes a minimum of five to seven brand exposures for customers to recall your business — consequently, you should not squander any time. It is important to portray your brand and its core concept in your logo so that people will recognize it and it will have a powerful effect. Persistent presentation of a brand can result in a 23 percent raise in revenue and it helps keep the brand unforgettable.
A powerful logo is necessary to give a strong impression of the brand, which is essential for achieving business success. If people have no faith in your company, they won’t have any communication with you. Creating a strong logo is essential in order to build trust and credibility for your brand. If you do not put effort into making a good foundation for your logo, you will have a disadvantage right away.
Attempting something and failing can be discouraging, however it is acceptable to attempt again. That is precisely what these businesses did. They obtained logos that were unsatisfactory and obsolete and were capable of changing the complete branding image with the assistance of a more up to date logo design revamp. And your brand can do the same.
Best Logo Redesigns That Found Success
Occasionally, companies like to give their logos a facelift, ranging from major adjustments to slight, nearly unnoticable modifications. This approach is an excellent way to gain the public’s focus, cause conversations among professionals in the creative sector, and bring a pleasant feeling of excitement… and the brands in question succeeded.
Starbucks
Considering how big of an international brand Starbucks is, any changes to the logo will have an instant impact on its clientele. It’s possible for that idea to lead to trouble, particularly when the brand is so well-known.
Despite facing much pushback, Starbucks managed to prevail with the change to their logo.
To begin with, Starbucks focused its remodeling on its 40th anniversary. It had a significant role, necessitating almost a complete remodeling. The modifications were easy yet effective and the brand awareness persisted powerful through the adjustments.
In the previous logo, the title was encircling the mermaid, but it is absent from the latest design. The mermaid is a representation that can be spotted from a great distance and is associated with Starbucks, so it does not require any further explanation for people to identify it.
It appears that the company was trying to communicate something — they have established a strong reputation and have made great strides during the past four decades, so there was no need for them to be aggressive in their marketing. And neither does their logo.
A complete shift in color palette is also a significant alteration. Now the mermaid is colored green and the surroundings are a blank white, the only black coloring coming from the beverage in your mug. This choice fits in with the current minimalist tendencies in the design industry.
Facebook had a very tiny alteration, so insignificant that it is probable you didn’t even observe it. The earlier logo of Facebook had a faint light blue line running underneath the letter F. When they desired to revitalize the logo and make it more two-dimensional, they accomplished this with easy and understated modifications. By taking out the pale blue stripe, their emblem acquired a sleeker and more straightforward appearance.
No longer does the letter F rest on top of anything; its bottom portion extends out and connects with the blank area in the Logo.
Facebook’s careful approach in its restructuring has been a major contributor to its accomplishments. We now have a more streamlined logo but still one that is familiar. The letter F stands out due to being augmented, and the link to the background symbolizes something more meaningful – Facebook brings people from all different backgrounds together.
Airbnb
The regeneration of the Airbnb logo had a substantial narrative attached to it, which showcases how firms can make a tale out of the alteration procedure.
The emblem of a company is often determined by its central beliefs and principles, forming a harmonious image that is easy to understand. The logo is comprised of several elements that, when combined, come together to create a larger, cohesive image – which include People, Places, Love, and Airbnb. The conclusion is a straightforward logo that is easy to identify, with an attractive color that is not pink or red (it is called Rausch).
The logo serves not only as a representation of the brand, but also as an indication of the company’s dedication to their mission, objectives, and overall vision as opposed to simply being aware of the brand’s identity. Also, many corporations like to pick blue as their primary logo hue (Facebook, Twitter, and other companies are some of the illustrations). It is pleasant to note that companies take a risk and choose a striking primary color, and Airbnb did exactly that.
Major League Soccer
2015 marked the 20th season for Major League Soccer. Consequently, a change of identity was necessary to commemorate the celebration and to venerate the exhilarating advances such as different teams, media alliances, arenas, and players that will join the association in the upcoming years.
The initial logo for the soccer organization was very straightforward, featuring a foot striking a football to eliminate any uncertainty. The vivid colors of the design made it easily visible on any type of jersey or media platform. The logo was altered to be simpler and considerable time and effort went into making sure all components of the refreshed look were ideal. Rather than letting viewers watch the game, the new emblem is intended to symbolize the “sensation of the game.” Every stroke, shade, and letter is included to embody something particularly in relation to the association itself. The design is divided into two parts, depicting the speed and vigor of the game, the border indicating the playing field, as well as three stars representing the three core principles of the MLS – For Club, For State, and For Society.
There was evidently extensive reflection and planning put into the design, as the organization strives towards developing their image. An important change that was made was the production of a black and white rendition of the logo, allowing it to be altered in accordance to the team colors of the organization. Hence, every group can redesign the logo to fit THEIR individual branding. This design was created using an all-encompassing strategy with heedful contemplation of the individuals and matters that the new logo would affect during the process.
DC Comics
DC Comics crafted a new logo that pays homage to the brand’s long history;it is straightforward, effortless, and immaculate, and includes details from the earliest epochs of the company. The latest logo design of theirs featured a “peel effect” to suggest the turning of a comic-book page. The revamped design is a huge shift from the earlier version, but fans will be able to recognize elements from even more old-fashioned DC logo designs. This modern logo design brings together elements from past DC logos to create a sleek and up-to-date version.
The designers utilized the 80 years of experience and tradition associated with the DC brand to propel them into the future. The fresh design pays homage to the DC company’s traditions and accomplishments throughout the years while looking ahead to the future.
Dominos
As Dominos went through an extensive company re-structuring, the design of their logo had to illustrate that their merchandise and services had grown way beyond pizzas. The firm had not updated their emblem in 15 years, and this transformation would impact their outlets, promotional material, food selections, vehicles, and additional items. The alteration wasn’t restricted to their logo, their complete business was going through a transformation.
Dominos wanted to make their followers part of the experience of their overall rebrand, so they launched an audience-engaging promotion. The company organized a competition known as the “Ultimate Delivery Vehicle” so that spectators and buyers could contribute their ideas regarding the components that should be included in the ideal food delivery car. Ridiculous propositions put to one side, this was an excellent method of getting everyone inside the business to take part in the corporate rebrand, as well as getting to know the newly created logo. At the conclusion, they got rid of the “pizza,” made the layout less complex, and changed the font style, however, the entire Dominos rebrand went much further than that, and now we can observe these differences in their establishments and services.
Spike TV
As Spike shifted from a TV station exclusively for young males to one providing material that appeals to both males and females, they needed to create a brand image that was more inclusive, gentle, and less gender specific. This logo was redesigned to go hand-in-hand with a comprehensive revision of the brand, including the launch of a range of fresh shows and a contemporary slogan, “Spike: The Ones to Watch.”
They eliminated the shield design, but maintained the tight lines of their former logo by creating an eye-catching and sharp aesthetic, as if there is a “spike” that passes through the middle of the design. This component creates an attractive “visual onomatopoeia.” The network is seeking to create a refreshing atmosphere that hints at an “approachable edginess,” and their recently developed logo certainly attains that. The programming they now offer is much more comprehensive than before, and Spike has become an entertainment provider that is suitable for people of all genders, moving away from creating content solely for men. The attractiveness of their initial material still exists because of its special standpoint, but it now addresses the needs of both genders. I believe that their logo has gone with the same pattern now.
HP
It has taken a long time for the demand for an updated HP logo to progress. The design was originally conceived in 2008 but was only recently used in the first product in 2016. Right away, we can observe that the fresh design renders the branding a more upscale appeal than before, with its crisp look enabling them to stand apart from other tech rivals who specialize in contemporary aspects and straightforwardness. This new design has a simplified look and is different from their familiar blue logo of the past. Despite incomplete design, customers’ minds can still comprehend which brand is linked to the logo.
Despite the multitude of internal alterations occurring within the enterprise between the beginning of the redesign and the present time, the logo change may have been left at the end of the priority chart. In spite of any wariness the company may still have regarding completely embracing the modernized logo, it is self-evident that even time-honored firms gain advantages from a fresher outlook.
How Logo Redesigns Transform Brand Identity
What can be gleaned from these successful logo revamps? Well, as industry trends change, so should logos. Giving a brand a new look and feel is often a great way to generate some excitement. A great launching point is making alterations to a logo.
Logos which have been created with skill can make a positive contribution to a company’s image, whether by making small alterations or by completely revamping the look. No matter what, redesigns are going to cause a change.
Some ideas to make a successful logo revamp may be altering the typeface, increasing the gap between design elements, and rearranging certain components. If you would like to emphasize the existing elements, a more unobtrusive approach would be best, utilizing lighter lines, less heavy font, and allowing for more vacant space.
Brands should be extremely thoughtful about the colors they choose, ensuring that they are in line with their values and evoke the desired sentiments.
Altogether, it is significant for companies to recognize the importance of a logo revision on their image. They can successfully create the means for how audiences will think about your brand in the future, and correctly so. If you’re wanting to revitalize your brand, consider redoing your logo.
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