LinkedIn Company Pages: The Ultimate Guide

LinkedIn Pages are specifically designed for particular companies, organizations, as well as institutions. LinkedIn enables users to locate and interact with distinct companies and obtain more info about that company’s image, products or services, job chances, and so on.

LinkedIn Company Pages were created to give businesses a central hub and interact with their target market through the platform.

If you have not established a LinkedIn Page for your company yet, you are not taking advantage of the possibilities to develop relationships, gain supporters, hire workers, and acquire customers.

How to Create a Company Page on LinkedIn

No matter if you are experienced with LinkedIn or are a fresh user, starting a LinkedIn Company Page is a straightforward process. Follow these steps to get started.

1. Navigate to the LinkedIn Pages home page or to LinkedIn.com.

You can use LinkedIn to create your own Page, which is open to the public. Press the blue tab labeled “Create your Page.” As an alternative, move your cursor over the Pages option on the top bar, and choose “Create a LinkedIn Page.”

If you have not logged in yet, you will be asked to do so. Make sure to use the account that you want to be in charge of the page for this. In the event you accidentally log into an erroneous account, there is no need to be concerned; you have the option to add additional administrators once the page is established. We’ll cover how you can do that later.

Starting from LinkedIn.com

If you would rather begin from your LinkedIn page, go to LinkedIn.com.

Once you get to your feed, click on the “Work” button in the top bar.

Press the “Create a Company Page +” option at the bottom of the page.

2. Select the type of Page you’d like to create.

After selecting the “Create a Company Page” option, you will be directed to a page where you can make a decision about what you are going to create. You have three options:

• Company: A good fit for small-to-enterprise businesses, as well as non-profits, government agencies, and other non-educational organizations.
• Showcase page: A “sub-page” that’s connected to an existing LinkedIn Page. Not recommended if you’re setting up your first Company Page.
• Educational institution: A good fit for schools and universities.

If you’re a business owner or employee, choose “Company.”

3. Input your business name, LinkedIn public URL, and website.

Now comes the fun part: Actually creating the page. LinkedIn assists you to complete this task, and you will be asked to fill out the basics first.

• Name: Enter your entire company name to improve discoverability and searchability.
• LinkedIn public URL: As you fill out your Name, LinkedIn will automatically input your URL to match. Ideally, your URL will be your company name; this keeps your online identities consistent. For example, HubSpot’s LinkedIn Page URL is www.linkedin.com/company/hubspot. If your company name isn’t available, choose a URL that’s similar and still identifiable, such as one of your social media handles and/or a shortened version of your brand name.
• Website: Enter your company’s website. Although not required, this information is critical as it connects LinkedIn followers to your company website.

4. Add your industry, company size, and company type.

In order to create your page on LinkedIn, it is necessary to provide additional information. These are vital for increasing your findability and aiding you in constructing your reputation within your particular sector.

• Industry: Start typing in your industry and choose one from the drop-down menu. If you can’t find it, continue searching until you find a generally good fit. This information helps LinkedIn categorize your company for Page visitors.
• Company size: Choose your company size from the ranges provided. The ranges start from 0-1 and go up to 10,000+.
• Company type: Choose your company type from the options provided: Public company, self-employed, government agency, non-profit, sole proprietorship, privately held, and partnership. If you’re not sure, reach out to your company stakeholders.

5. Add your final profile details, such as your logo and tagline.

Completing these fields is not compulsory, but might save you time in the long run. The amount of work you need to perform in the Admin area of your LinkedIn Page is reduced.

• Logo: Upload a high-quality logo that matches the logo on your other social media accounts. This is important so new followers can recognize your brand and Page. It must be 300 x 300px.
• Tagline: In 120 characters, briefly describe what your company does. Consider using the same tagline from your other social media accounts. You can change this information later.

6. Preview the result and click “Create Page.”

On the side to your right, you should get a glimpse of the facts you supplied. Take a look to ensure everything looks correct.

Once you have completed the form, verify that you are an authorized representative by ticking the box at the bottom, then press the “Create Page” button.

7. Complete your LinkedIn Page in the Admin dashboard.

The last step will show you an administrator’s perspective of your LinkedIn business page. This is essentially a control panel that gives you access to edit your Page from behind the scenes.

If you are creating your Page from the beginning, you will find that LinkedIn offers an advantageous list of activities to be done. By completing these actions, you can access new elements like Content Ideas and Ask To Follow, which can aid in expanding your Page.

WHAT ARE THE BENEFITS OF A LINKEDIN PAGE?

LEAD GENERATION

A LinkedIn page is a great way to generate leads.

Businesses are able to fabricate a powerful profile on LinkedIn, illustrating their business, products, services, and employees.

Employees can connect to the business page on their LinkedIn accounts.

This lets intrigued people who view your profile go to your organization’s LinkedIn page and investigate more to comprehend how your services can be of aid to them.

Creating a thorough LinkedIn page that utilizes all of the available elements, such as the tagline, a description, relevant products, links to your business’s site, and free lead magnets to be downloaded can assist viewers in deciding if they are viable prospects.

By posting material on your website, you can access potential buyers who would be excellent clients. You can post, distribute, and demonstrate content material with appropriate hashtags to be noticed by people in the highest positions of authority.

SEARCH ENGINE OPTIMIZATION

The LinkedIn page is an excellent SEO tool.

It creates a completely new resource that can be discovered when searching for your company name on Google and LinkedIn.

This is incredibly advantageous, giving you the ability to relocate rival web pages to the second page of search outcomes.

You can get a complimentary link from the trusted website LinkedIn.com when you click the main button on your page.

By performing this action, you will boost the scope of your website’s authority and will be able to position your website and its web pages higher on search engine result pages.

RECRUITMENT

Using LinkedIn pages can be a great way to source high-quality candidates.

By promoting free job listings on your profile to knowledgeable people, your organization can draw more consideration from possible future workers.

You can make your job openings more desirable to people looking for a good opportunity by sharing appealing content on your LinkedIn page that reveals your inviting company culture.

THOUGHT LEADERSHIP

Though “thought leadership” may sound like another corporate jargon, its significance is of great importance to both people and businesses alike.

A thought leader is somebody or an organization that is an acknowledged expert in a specific industry and provides advice, insight, and unique perspectives to people within that field.

If you make sure you’re up to speed on what matters to your target customers and give helpful tips on your LinkedIn business page, it will be easy for you to grow a base of followers composed of what you consider to be your ideal customers.

You don’t need to know everything to become successful. Be modest, recognize what you aren’t aware of, pay attention to the ideas of other people, and implement these procedures to make your page a promising influencer.

Post content every day that assists your target customers in recognizing you as a major expert in your field.

This makes it possible for you to establish credibility and reduce the amount of time to complete the sale.

PUBLICITY

Receiving media coverage for your product, service, or enterprise is called publicity. This can encompass both conventional news sources like radio broadcasts and newspapers, in addition to modern media like podcasts, blogs, and websites.

Releasing announcements to the press, creating connections with authors and reporters by using LinkedIn, advocating for a noble cause, and using other unobtrusive approaches to publicize your company can result in headlines.

Make sure to invite members of the media to keep a close eye on your company page to increase the chances that any positive news is seen by the right audiences.

Post stories of newsworthy events on your LinkedIn regularly and enjoy the resulting publicity.

HOW TO GROW YOUR LINKEDIN COMPANY PAGE?

SHARING VALUABLE CONTENT

A few steps can be taken to increase the appeal of your page to possible patrons.

Distributing content that reflects wise ideas on your page is a way of achieving this.

Visitors can see that your company consistently offers its customers the most valuable services before anyone else. By doing this, you can swiftly create a relationship of confidence with potential customers.

The more helpful information you provide, the more likely people are to come back to you repeatedly. A lot of people will choose to subscribe to your page, so they don’t miss out on seeing your important posts in their feed.

It is advisable to keep your customers in the loop by routinely informing them about the latest offerings from your company and the goings-on inside your business.

OPTIMIZING YOUR LINKEDIN PAGE FOR SEO

By selecting the most applicable words to describe your page and adjusting your page’s elements and hashtags, you can enhance your page’s visibility on Google and LinkedIn searches.

When someone looks for a term that is associated with your business, products, or services, there is a better chance that your organization’s web page will appear in the search results.

You can better your site’s domain authority ranking by including a link to it on your LinkedIn profile.

Backlinks from trustworthy, authoritative sites are essential for improving one’s rating in Google’s algorithm.

HOW TO CREATE A LINKEDIN CONTENT STRATEGY FOR YOUR COMPANY PAGE?

Developing a comprehensive plan for content on your company’s LinkedIn page.

Coming up with a top-notch plan for producing quality content for your business’s LinkedIn profile can be accomplished in an array of ways.

Understanding your customers is the key to success.

• Who are they?
• What are the industries where you can find them?
• How large are the typical companies that use your products?
• What specific challenges are these companies facing that can be resolved with your products and services?
• Are these companies aware of your products and services?
• Do they know the actual names of the problems they face?
• Or are they merely capable of describing the symptoms?
• What questions do they ask on Google on LinkedIn?

Having knowledge of your target audience and what they require will allow you to create a content plan that will accomplish their desires.

I suggest examining content topics around the foremost five to ten difficulties and then creating content in response to the exact questions asked by customers and searches done on the web to build your LinkedIn content plan.

If you’re looking for ways to improve the marketing for your business, join my LinkedIn Leads Bootcamp which will guide you over three weeks in creating an undeniably effective content strategy on LinkedIn.

Create Your LinkedIn Company Page Today

People tend to be more trusting of information found on social media platforms than advertising for the same brands or companies. The statistic is increased by your Company Page on LinkedIn, which afterward assists in building brand acknowledgment, dependence, and social involvement. With the help of this instruction, you can create a LinkedIn Company Page and begin to interact with potential consumers, employees, investors, and supporters.