How to Utilize Automated Email Marketing

What are your goals with email marketing?
In order to see the desired results and reap the rewards, utilizing automated email marketing is likely necessary to obtain success.

What Is Automated Email Marketing?

Email marketing that is run by a computer program is a series of messages that are sent out automatically to those who may be interested in your product or service. You are able to plan emails to send out depending on the behavior of your customers in response to your service or product with the help of an autoresponder.

When someone subscribes to your newsletter, you can send out an automated greeting email as a welcome.

Don’t let the automated part fool you, though.

To be successful with automated emailing, what you are sending out should not resemble spam in any way. Rather than low-grade material, create content tailored to your followers’ interests that they have specifically agreed to receive.

It may appear to be intricate, however, the great perk of modern email marketing automation is that the programs are user-friendly and give you some formidable capabilities.

Why Should You Automate Your Emails?

The key here is scale. If you’ve got a large amount of people in your sales pipeline, it would be impossible to craft personal emails for all of them who enroll.

Automated email marketing provides the capability to personalize emails to fit the preferences of the target group and then send them out at a designated time. Instead of devoting all your energy to writing and sending individual emails, put your efforts into crafting the ideal text that encourages your audience to take action.

That’s great, but don’t you lose the personal aspect?

If you have been sending individual emails, then automated email marketing will lower the rate at which you are able to tailor emails to each recipient. Each message sent via email may not be distinctive, yet it can still be tailored to the individual.

You can use email responders to separate your customers depending on their preferences and behavior.

If someone joins my mailing list from the page “Link-Building 101,” then I can place them into a segment related to link building so that they can receive useful advice about developing their backlink portfolio. When a person registers through a page entitled “50 Content Ideas for Niche Websites,” they will be added to a separate group and will receive distinct emails.

Segmenting your automated emails allows for infinite customization, so you can have the best of both worlds by receiving convenience and a personalized touch.

It is evident that email automation is successful since 64 percent of companies utilize it, making it the most used form of marketing automation. You should really consider automating your emails since they provide an average Return on Investment of $42 for every $1 that you invest.

When to Use Automated Email Marketing

Emails generated by the software can be beneficial, however, they are not always the most favorable option. Below are examples of when automated emails can be advantageous in creating a positive perception with your desired customers.

1. Abandoned Carts

Abandoned carts are highly frustrating.

The individual was almost finished with their buying process, but something caused them to abandon it just before its completion. One of the most frequent causes for leaving shopping carts behind is that the buyers have not yet made up their minds to actually make a purchase.

It is possible that people may be interested in buying from you in the future, so sending out automated emails to keep their attention is a great idea.

If someone leaves their shopping cart before making a purchase, you can arrange for an email to be sent to them, suggesting they come back and complete the buying process.

It is believed that around 77.13 percent of individuals abandon their shopping carts, meaning sending out emails at the right time could be incredibly beneficial in getting people to go through with their checkout.

2. Sending Automated Email Newsletters to Subscribers

Once somebody exits your website, it is possible that you will never see them again.

If you have their email address, you have a chance to maintain the association and cultivate a rapport (ideally until they return to your business). Just simply having someone’s email address is not enough in itself and it is essential to offer something of worth.

In the context of a newsletter, you deliver exceptional material to strengthen the bond and keep driving people back to your website.

3. Promotional Emails

One of the essential aspects of email marketing is offering something of worth to the customer. Sending links to your product constantly to them isn’t helpful because they will consider it to be unwanted messages.

Essentially, our intention is to advertise our companies and that involves sending out promotional emails from time to time.

In order to obtain the full advantage of this, it is best to ensure that your promotional material is a component of a comprehensively thought-out email sequence, and achieving this is almost inconceivable without emails that are automated.

Advanced email marketing automation strategies

We aim to highlight the most efficient methods to achieve impressive results when using email marketing automation.

These do not only come from the benefits that the company that has your marketing automation software offers.

It is not important which email marketing software you use to begin your automated email marketing, even if this is a fine starting point.

It is crucial to have a plan for making the most use of those resources.

1. Plan every campaign

Create a checklist of the objectives you wish to reach by utilizing this email automation. The higher your level of detail in regard to the objectives of your automation effort, the greater the probability of a successful outcome.

It is essential to identify the people you are addressing. This can be based on demographics or behavior. If you are familiar with your customers, you can tailor your messages to them and you will be able to determine the best time frames to use when you put a delay on them.

2. Segment your subscribers

It is evident that your patrons or followers will not all be alike. What is the purpose of making everyone go through the same customer journey?

You have to confirm that you can classify and separate your customers who have subscribed and those who already have merchandise into various categories.

Then, you will have the capacity to deliver them on various expeditions, with applicable products, learning material, and additional items.

3. Use Web tracking and customer profiles

Figuring out what your current patrons like and addressing their needs is an important element of providing them with what they require.

You can employ the effective use of Google Analytics to gain insights into your customers’ pathways prior to making any purchases from you.

So what can you do with this information?

#1 Highlight your winners

You can look at how your site visitors are navigating your site, to some extent, if you use Google Analytics or other web tracking tools.

You can emphasize the most frequently visited pages to the appropriate people frequently. You can showcase your top-selling items in your pop-ups and emphasize them in your email marketing.

#2 Understand your visitor’s buying intentions

If you observe that your visitor has regularly returned to a particular product or section page, it is apparent that they have a deep interest in it and a strong desire to make the purchase.

By utilizing the data you have, you can send an email to your existing visitor to encourage them to buy from you.

4. Conduct A/B testing

B runs of emails are essential for your email advertising automation plan. Rather than testing a single concept, you can configure your messaging so that two distinct iterations of the same message are distributed, each with different variables that you want to evaluate.

Here are some great ideas for A/B testing you can start doing today:

Test the subject lines with a different discount to see if % or $ signs work better for your subscribers.
Test the same subject line with and without emojis
Test subject lines with the subscriber’s name included and removed. See if using their name works better
Try different versions of subject lines, ones indicating limited-time offers and ones without it.
Test different email content, such as different offers, different products, etc., to see which one leads to better clicks and orders

5. Use targeted signup forms

A fantastic approach to creating an extensive email list is to have people who are interested in subscribing sign up using any of the forms available on your website.

In order to compete with those who take the competition more seriously, you must take a more serious approach to play. This implies that you must employ sophisticated registration tactics in your online business promotion automation plan.

#1 Don’t show popups to newsletter subscribers

Turn off the popups specifically for those customers who have already enrolled in your activities, like your mailing lists.

This is pretty easy to do. You simply need to have the precise link of your UTM parameters to be ready.

All the pathways which direct people to your store will have similar sorts of UTM parameters, which you can use to stop the popups from appearing for those who arrived through your emails.

Do not display your pop-up windows to visitors who have accessed your site through your newsletters – target them by their URL.

#2 Show your popups to specific visitors

You can utilize the same concept to guarantee that your popups will be visible to certain people, and excluded from others.

6. Re-engage passive subscribers

You likely are aware that it is more lucrative to maintain current clients than to obtain new ones.

Thus it is critical to include re-engagement as part of your email marketing automation plan.

If you have customers who have not bought from you in over 3 months or have not opened your emails in a number of weeks, then it would be a good idea to try to re-engage them.

When to Not Use Automated Emails

We discuss individualization a lot in advertising, which is fundamental in regard to robotized messages.

It is possible to customize automated emails, however, there is only a certain extent to what you can achieve. You need to segment your audience in order to individualize your automatic email campaigns. Although classifying someone as part of a particular group means they are not any random person, it still does not indicate that they are a unique or one-of-a-kind individual.

Splitting up email contacts has been proven effective in a multitude of scenarios, due to allowing them to receive tailored materials. At times, it is essential to consider someone as an individual and not send them automated emails in such cases.

Take our previous example about replying to customer complaints. The first reply could be a pre-generated message, but subsequent communication should be one-on-one.

You should remember this when establishing your email marketing campaigns with automated processes. When should one speak to people as part of a group and when should one speak to them as an individual?

As your customers go deeper into the customer journey, it is increasingly necessary to provide them with a personalized communication experience.

Email marketing automation tools

To optimize your email marketing automation approach, it is essential to select a reliable automated email marketing program.

The top choice will provide the convenience of setting up email automation, and with pre-made templates, you will not have to construct anything from the beginning.

Omnisend. This is an email & SMS marketing that has a strong focus on email marketing automation. It has loads of ready-made templates, including abandoned cart, welcome, birthday, and much more.
ConvertKit. This email marketing platform is specifically created for online content creators with a strong suite of email marketing automation features.
Mailchimp. This tool is the most popular and has good features. However, it’s more for newbies or smaller online stores.
Campaign Monitor. An easy-to-use interface with good email marketing automation, although its pricing is relatively high and integrations are limited.
SendX. This easy-to-use and affordable email marketing software helps you send the right message to the right audience at the right time. Automate all your emails, like welcome and thank you, abandoned cart, birthday wishes and anniversary offers, and more.
Hubspot Email Marketing. This is a Swiss army knife of sales and marketing, but its email marketing tool is pretty good.

Automated Email Marketing Conclusion

It is impossible to craft personalized emails for every person on your email list. Automated email marketing provides an excellent combination of advantages, allowing you to keep your subscribers informed with regular updates plus a considerable degree of customization.

The significance of this is that email marketing is still a useful digital promotional technique. Getting folks to your webpage, developing relationships with possible customers, and increasing conversion levels are all things that every business ought to take into consideration, as it aids in these areas.

Fortuitously, there are some stellar automated email applications available, and a decent amount of effort should enable you to acquire the most benefit from your email promotion strategies.