It is anticipated that the ecommerce sector will go beyond $4 trillion by the close of 2020. Out of all retail sales, it is only 14.1%. You can gain a substantial portion of the market, but opening a store does not necessarily guarantee profits. You’ll need to devise a strategy to garner customers and excite interest.
One platform to drive your sales strategy is Instagram. Instagram is an extremely popular visual social network, and its user base count exceeds 1 billion active participants. An impressive 72% of these people have reported that their decisions to buy certain products were strongly influenced by their discovery of them on Instagram.
The average order value from Instagram is greater than from any other social platform apart from Pinterest, making it a marketing outlet you should pay attention to.
What Is Instagram Video Marketing?
Employing film material with the purpose of stimulating involvement and trades on Instagram is known as Instagram video advertising. You can post both moving images and stills to Instagram, but Quintly’s study revealed that videos were more likely to be interacted with than regular photographs.
The research revealed that only 18% of posts on the social media platform are videos.
Putting out additional videos will also give you an advantage when it comes to being noticed on the platform.
Instagram Video Marketing Creates Rewards For Your Online Store
Exploring the use of Instagram videos as opposed to simply photos has several advantages. Here are a few of them:
Diversify marketing strategy.
Photos work great for most brands on Instagram. Videos are a powerful tool to use when running an ecommerce business. They can be used to give viewers more information about your products.
Use real-time marketing.
You can obtain a lot of information from Instagram’s insights page. It also connects with several external marketing analytics tools which can help you uncover additional data. This information can be utilized not only to enhance your promotional efforts, but also the items you manufacture. Collect feedback straight from your supporters by employing inquiries and survey stickers for narratives.
Stay top of mind.
If you are successful in executing your Instagram video marketing strategy, you will establish a solid brand identity that will remain at the forefront of your viewers’ minds. When the time comes for them to make a purchase, they will opt for you over your rivals.
Engagement flourishes.
Results from Quintly indicated that videos are more likely to generate more engagement than pictures posted on social media. The more videos you create and post, the more interaction you are likely to get.
Increased sales opportunities.
Instagram videos aren’t just capable of creating engagement, they can also help increase sales. A survey done by Wibbitz revealed that nearly a third of individuals had bought something as a result of viewing an ad in video format on Instagram.
Types of Ecommerce Instagram Videos
You can make use of multiple kinds of material to advertise your ecommerce shop. Here are seven you should definitely try.
- How-tos and tutorials.
Create how-to videos your followers want to watch. It is most effective to use shorter clips when posting in-feeds, whereas more extended videos are preferable for stories.
- Product videos.
Once you have developed trust with your followers, you can post clips that demonstrate how your items can be employed and how they appear from any direction.
If a video is successful, you can use the same format and harness the power of advertising and influencers to help expand its success.
- Brand storytelling.
Connecting with your followers on Instagram can be accomplished by telling the story of your brand. Brand storytelling seeks to form a deeper connection with customers by creating a narrative that includes the facts and feelings associated with the brand.
- Behind-the-scenes videos.
Videos that give viewers a peek behind the curtains can have the same impact as stories about a brand, as they help consumers feel closer to the business. Make a habit of posting videos of your staff members while they are on the job, at functions, and so on.
- Time-sensitive offers.
Instagram stories are ideal for promoting offerings that require a quick response since stories only remain available for a 24-hour period. You can also insert a clock symbol in your stories to remind viewers of how much time they have left to take advantage of the offer. Create a narrative about the products that are being discounted and how long the promotion will be running. Provide a link to the page where people can take advantage of the offers. Also, make sure you add the swipe-up sticker.
- Live videos.
Live videos on Facebook capture 3 times the amount of viewing time compared to videos that are not streamed live. Develop a practice of broadcasting a live video every day. This could be either an instructional video in which you provide guidance and counsel or an advertisement for certain goods.
- Special announcement videos.
If you have something crucial to share, ensure that you tell it as a narrative. Short-term news is typically what special announcements are comprised of, which is why a story works well for this purpose since it will disappear in a day.
Instagram Video Format Parameters Explained
This article presents an overview of all of the different parameters to consider prior to taking an in-depth look at the technical specifications for every type of Instagram video.
- Video Format
A file format that is used to store digital video data on a computer is known as a video format. You can find out what type of video file you are dealing with by looking at the file’s extension – the last three letters period following the file’s name. MP4, FLV, and WMV are prominent choices for online video platforms because these formats are quite compressible.
- Video Codec
A video codec is employed to make a video smaller in size by compressing it during capture and expanding it during playback. The video which has been condensed is kept using a specific type of document. Some of the commonly used codecs include H.264, MPEG-4, and DivX.
- Aspect Ratio
The ratio between the width and height of a video is referred to as its aspect ratio. For instance, the dimensions of the video are 4 horizontally and 3 vertically. The 16:9 proportion means the video is 16 units tall and 9 units wide. The dimensions of a video have no correlation with its aspect ratio.
- Resolution
Video resolution is the physical size of your picture. The amount of pixels in one frame determines it. A regular HD resolution of 1280 x 720 consists of 1280 pixels across the width and 720 pixels along the length of the video, with a total of 920,000 pixels. A resolution of 1920 x 1080 Full HD will be much wider and taller, and it will feature many more pixels.
- Frame Rate
A video is a compilation of several consecutive still photos known as frames. The rate at which images are displayed on the screen is referred to as the frame rate. Thirty Frames Per Second (FPS) equates to thirty images being shown on the display every second.
- Bitrate
The data volume that has been included in a video each second is referred to as its bitrate. It is expressed in megabits per second. The more data that is transmitted per second, the higher the quality and the larger the file size of your video will be. Two recordings can have the same resolution but distinct data transfer speeds. The clarity of a video is determined by the number of pixels in a single frame, while the bitrate measures the average size of a video recording per second. An example of this would be a 1080p video that runs at 60 frames per second and requires a bitrate of roughly 12Mbps.
- Video Length
The length of a video is the amount of time it lasts, measured either in seconds or minutes. Most Instagram videos are brief, although it is possible to post a piece that is two to three minutes long.
Now that we’ve covered the basics of Instagram video format, let’s view the following formatting parameters for each type of Instagram video:
In-Feed Videos
The following are the standard formatting requirements for in-feed Instagram videos, according to Meta Business:
- Preferred format: MP4 or MOV
- Ratio: 4:5
- Frame rate: 30 FPS or below
- Resolution: 1080 pixels
- Length: 1-60 minutes
- Maximum file size: 250MB
Including captions and sound in your videos is not a must, but Meta professionals suggest thinking about it. Although videos in the news feed have muted audio by default, the first 10 seconds of the video are viewed without sound, but listeners are able to hear the audio after the initial 30 seconds.
Instagram Stories
Instagram stories can be viewed vertically and have a shape that is equivalent to the size of the average cellular phone display.
The longest an Instagram story can be is 15 seconds. You can still use stories in your adverts, however, you should be aware of the time constraints and create concise messages that get your goals across quickly.
Think about employing narratives as an attention-grabber; captivate people in your material and then lead them to your website or blog to observe more content.
Meta for Business suggests that the following settings should be used for Instagram Stories.
- Format: MP4, MOV, or GIF
- File size: 250 MB maximum
- Length: 15 seconds per Story
- Resolution: at least 1080 x 1080 pixels
- Aspect ratio: 9:16
- Video settings: H.264 compression, fixed frame rate, progressive scan, and stereo AAC audio compression at 128 kbps+
Noises and subtitles are also available to choose from, but 70% of all Instagram stories are viewed with sound turned on, therefore increasing the interest and curiosity of your viewers about you or your company.
Instagram Reels
Instagram Reels was released in August 2020 and has been successful with consumers just a few months later. If you look at the engagement rates for videos in the feed and for reels, you can see that reels are getting 22% more interest from viewers than regular videos. Reels tend to have far more viewers than regular in-feed videos, which is why many people rely on them to increase their fan base.
At first, reels were developed to help Instagram challenge Tik Tok in terms of visitor numbers. You can use a reel to communicate a message, enter common competitions, improve the recognition of a brand, and put your imagination into action.
Meta for business lists the general requirements for reels:
- Format: MP4, MOV
- File size: 4GB
- Length: up to 60 seconds
- Ratio: 9:16
- Video settings: H.264 compression, fixed frame rate, progressive scan, and stereo AAC audio compression at 128 kbps+
- Resolution: At least 500 x 888 pixels
Instagram Ads
If you are contemplating producing video commercials for Instagram, your prospects for accomplishment are good. At present, the use of video in advertising is becoming increasingly popular, and Instagram has an impressively high amount of viewer interactions. Combining the interaction with viewers and the lights, sound, and motion in videography creates a marketing formula that will certainly heighten the visibility of your enterprise, broaden your customer base, and promote a higher number of products.
Video advertisements are highly successful because they fit in naturally with the customer’s feed. It can be difficult to decipher if something is an advertisement or just a general post, making it a more natural and sincere way to connect with your viewers. Remember while making your video; try to make it as inconspicuous as possible and do not over-emphasize your brand.
Instagram Ads Video Specs
It is critical to be aware of the right specifications once you have a grasp on the stages of building a video commercial for Instagram. Here are some guidelines so you could choose the best format for the Instagram video, to attract attention:
Vertical Video
- Resolution: 600 x 750
- Aspect ratio: 4:5
- Max size & length: 4 GB/60 seconds
Landscape Video
- Resolution: 600 x 315
- Aspect ratio: 1:91:1
- Max size & length: 4 GB/60 seconds
Square video
- Resolution: 600 x 600
- Aspect ratio: 1:1
- Max size & length: 4 GB/60 seconds
Building Your Ecommerce Instagram Video Marketing Strategy
Now that we understand the highest quality procedures for Instagram videos, let’s delve into how to assemble a successful Instagram video plan. This can be used to market your ecommerce store and boost sales.
Design a visual portfolio.
The initial step you must take is to construct a visual collection for your ecommerce Instagram videos. Consider the preferences of your viewership when devising a theme for your videos. Give some thought to colors, designs, filters, and even the font of any overlays, then start capturing your videos.
Shoot product demos and reply to FAQs.
The following step would be to record videos demonstrating the product. You can do the video recording on your own, but if you want the best outcome, you should get the help of a professional videographer that knows how to do product videos. Bringing in a marketing agency skilled in the development of product demonstration movies to drive sales would be even better.
Highlighting special events and offers.
You should leave room in your Instagram posting schedule for important occasions and future promotions, and assign notifications to help you remember. You need to produce Instagram content at the right time and post them as stories to spread the word about events and offers.
Humanize the brand.
Customers aren’t compelled to make a purchase solely because they like a business, they will buy from businesses whose human representatives they can relate to on a personal level. So, give your Instagram account a face. You might employ a social media director to act as the face of your business, or you might consider devoting resources to filling a position solely for that task. This will assist your followers in forming a connection with the individual and, in turn, your business.
Learn from the analytics.
You can gain a lot of useful knowledge from your Instagram analytics. Be sure to give careful thought to this when you are formulating your Instagram video plan initially. Employ the data to devise an Instagram plan and ecommerce pipeline that leads to successful sales.
Don’t just stop there. Check-in often, particularly during your Instagram review, to see it again. Be sure to examine this data to determine if there has been any progress.
Leave a Reply