At present, achieving a top spot in Google’s search engine result pages can provide plenty of benefits to an enterprise. Users can have a favorable view and experience when it comes to your brand. If you discover a way of maintaining your significance and preserving your top spots in the SERPs for the keywords and topics you target – people will start to recall your brand. Additionally, people will regard you as an authoritative figure in the field.
It is not considered reliable to put your faith in a business in 2017 if it does not have a strong online reputation.
Realizing this, we can confidently assert that investing in SEO is not a luxurious expenditure. It’s a necessity.
Although many facts prove this to be true, achieving top rank of Google’s search result pages is still an incredibly challenging job. A whole lot of factors come into play here. You have to commit completely and focus on increasing public awareness of yourself on multiple levels simultaneously. It is essential for you to attend to both your on-page and off-page SEO.
But we are not here to talk about that. We are here to focus on a small, yet very essential segment of the discussion, and that is blogging for guests.
What’s the Deal with Guest Blogging? What are the Benefits?
Guest blogging is a great off-site SEO technique.
The point of authoring and posting guest articles on several appropriate websites around the web is to acquire authoritative backlinks.
It is critical for SEO to get as many relevant and good quality websites as possible to link back to your domain. We wrote a 10,000-word article about backlinks. If you’ve gone through that piece of writing, it’s likely that you recall how significant backlinks are in how Google measures and evaluates a particular website. Backlinks are extremely vital in order to advance a site’s ranking on an search engine results page, which is why so many SEO experts and businesses continually recommend to their patrons that they dedicate resources to link building.
Acquiring backlinks from prestigious websites can boost your organic placement, approbation, pertinence, and all-inclusive domain preeminence. Moreover, the website will be indexed by Google quickly, resulting in beneficial referral traffic. In addition, users will have an easier time maneuvering through your pages.
To put it concisely, backlinks are advantageous because they are taken into account by Google when judging the value of a website. The engine shows much favoritism towards websites that have extensive backlink networks, whereas writing and putting out the finest quality guest posts is the optimal method to acquire organic, high value backlinks.
Although a lot of people write guest blogs for this primary purpose, utilizing it correctly can bring numerous other advantages. A successful approach to contributing blog posts can increase your connections and readership, as well as demonstrate your experience and proficiency to an audience that is most likely to be interested in your services.
Guest blogging also does wonders for your online reputation. If you consistently create top-notch blog posts for established websites that generate a huge number of pertinent visitors every day, eventually, people will discover and value you for your hard work and know-how.
A successful plan to create guest blogs can lead to strong ties with key figures in your industry or field, leading to potential opportunities for future joint projects.
Establishing a positive rapport with the leading personalities in your area of specialty can significantly enhance the level of your advertisement and visibility. If individuals begin to approve of and enjoy you for who you are and what you do, they will actively promote your posts and suggest your company to anyone who requires the items and services provided by you.
How do the guest posts perform?
Examining the effects of the guest posts published on the sites on your list is an additional vital move. Are guest posts as popular as the blog posts written by the blogger? If the response to guest posting a particular site is no, it is unlikely that such an approach will be effective in achieving the goal of increasing traffic to your own website and improving your credibility.
Determine what types of articles do best
One surefire way to increase the chances that your guest post will be accepted is to submit topics that the website’s readers will be interested in. Check how well particular content from a site is doing with Buzzsumo.
How to Design a Great Guest Blogging Strategy? How to Search for Relevant Publishers that Accept Guest Posts?
1. Basic Google Search
This plan involves taking advantage of the capabilities of the search engine. It is rather straightforward: just keep combining the correct keyword phrases until you can’t come up with anymore that fit.
- For example, if you’re looking for sites where you can publish SEO-related content, your first move should be to search Google for something like: “SEO write for us” “SEO guest blogging”, “SEO writer guidelines”.
Once you complete the action, the engine will give a list of websites that feature sections only for guest blogging. Essentially, they are open to allowing external authors to submit their work to the website.
The difficulty with this method is that it requires a lot of research to be done manually. You need to stimulate your imagination and come up with all the different search strings that can assist you to find places to promote your content and acquire those beneficial backlinks.
2. Advanced Search
If the initial technique does not bring you enough pertinent outcomes to achieve your guest blogging/link construction ambitions, it is time to escalate things and start using some higher-level link discovery methods.
In the example given previously, the beginning is proved to be paramount, which is why accumulating a collection of pertinent expressions and topics to link to your hunt phrases is critical. Examples such as search engine optimization, SEO, connection assembly, and opportunity identification can be given.
Prospecting is an exhausting process most of the time. Spending too much time on it without a clear aim can take away a considerable portion of your leisure hours. Thus, in addition to understanding your particular field well, you should make use of sophisticated search commands, which should help you focus your research and locate the best chances very quickly.
Some of the key operators include:
- Intitle search – This one is pretty self-explanatory. It looks for the desired text within page titles. This operation is great for examining material and finding out if the topic you want to talk about has already been mentioned on a certain website. Example:intitle:”SEO guest blogging”
- inurl search – This search command looks for keywords and search strings directly within the link. This search modifier is great for quickly searching through sites and finding “guest post”, “guest blogging”, “guest blogging guidelines” or “contributor” pages. It’s great for finding content about a specific topic on various sites.
3. Build a relationship with the influencers
Visualize a person whom you don’t know approaching you and requesting a major favor. Would you help them? Most likely you would refuse them.
When sending out blog offerings to individuals with high notoriety in your particular field, it is equivalent to a stranger asking for help. Why should they pay attention to your proposal when they have other proposals from people they already recognize and believe?
It is essential to have established a connection with the recipient before sending your pitch. Respond to their posts on their blog, circulate their posts on social media, and interact with them in the comments section. Thus, when you get in touch with them you will not be a total unfamiliar person.
Guest post pitching best practices
Keep the tips below in mind if you want to maximize your chances:
Read the guest post guidelines
You don’t want to contact bloggers for a guest post opportunity until you’ve read their guidelines thoroughly. That is among the criteria influencers use to decide which proposals they should not give thought to and which they should contemplate.
Should you submit an idea or the entire article? What format should you use? Read the instructions and follow them closely.
Personalize your email
A generic email is the quickest way to put off a blogger. Demonstrate that you’ve completed your research and comprehend the fundamentals regarding their blog and the people who read it.
Look into the person who is in charge of the blog and see if there is something you can use to make a connection. Perhaps you both have a shared fondness for tennis and you could take advantage of this to form a connection.
Flattery Is unnecessary
There is no need to use compliments to persuade bloggers to allow your guest post. This mistake is common among rookie guest bloggers. They may express something such as: “Your blog had a major impact on me.” I ready it religiously. I love it so much!”
Receiving praise will not increase the odds of the editors accepting your submission. The most positive reaction they will have is to laugh before deleting it.
How to submit your guest post
Now that we have completed the dull but essential portions, it’s an ideal opportunity to submit your guest blog post. You should adhere to some guidelines in order to increase your probability of being accepted.
Create content similar to the blog you’re targeting
It doesn’t matter if you like to make brief and succinct posts for your blog. If the bulk of the material on the web page you are attempting to reach is made up of lengthy posts that are more than 2,000 words long and include plenty of photos and screenshots, then you should formulate the same kind of content.
Guest posting ≠ Advertisement
Do not forget that writing contributions for other bloggers is not a way to market your organization or its goods. On the contrary!
Your primary aim should be to give helpful insights that can benefit your viewers and improve their lives. References to your firm or products should be kept to a minimum and only included if it pertains to the subject matter.
Format your content like the posts on the blog
Analyze the guest posts on your target blog. Do they employ many bullet points, illustrations, words in bold type, or other distinctive formatting? Be sure that your material has formatting components that are analogous to other pieces on the blog.
Craft a compelling author bio
The author’s biography should be utilized to promote one’s business, so strive to benefit from it the most. Write this section with your goals in mind.
If you are aiming to gain high-value backlinks, make sure to include a link to your website in your profile. If you would like to grow your social media presence, then link your social networks with a ‘Call to Action’ asking them to ‘Follow me on (insert preferred social networks)’.
Track your results
It should be obvious that you should monitor the outcomes of your guest article writing attempt to determine what was effective and what was not and make the needed adaptions. Your tracking strategy should depend on your goals.
- Tracking traffic: if the goal of your guest blogging efforts is to get more traffic back to your site, then you should pay attention to the referral section in your Google Analytics.
- Tracking links: if your goal is to get quality backlinks back to your site, then you can use a tool like Linkody to monitor your links 24/7.
- Tracking social media exposure: if growing your social media exposure is your goal, then you can use a tool like ShareTally to track the number.
Guest posting Is a two-way street
One can observe that guest posting does not simply involve connecting with various bloggers and requesting them to circulate your material. It requires much effort, dedication and a planned methodology to make sure that when your blogging is finally published all of your hard work will have paid off.
In conclusion, it is essential to be aware that guest blogging can be mutually beneficial. Be willing to have other people write blog posts for you and take advantage of each chance to make new content. Your audience will surely appreciate it.
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