How to Generate More Leads Through Your Online Marketing Campaigns

Generating leads for no cost is an excellent route to position your business for success – this liberates the money you would have used to acquire those leads to be put towards essential elements of your firm. Here are three more approaches that you can utilize to start generating more leads without cost.

Identifying and cultivating prospects for the purpose of generating leads is always very important for both sales personnel and marketers. Paying to draw in prospects – such as pay-per-click ads and paid media – can be successful, but typically the organization with the most money behind them will be most victorious.

The great thing is that it is feasible to come up with tactics in sales and marketing that don’t cost anything yet still retain high lead quality.

How Lead Generation Works

It is easy to understand the concept of lead generation if you are not familiar with it.

Generating leads is a phrase that encompasses the various tactics used to obtain new potential customers for your business. We can divide the lead generation process into two components.

You must first attract visitors to your website or social media page. This can be accomplished by utilizing Google Ads or boosting your hashtags on social media platforms.

After that, your goal is to get the visitors to give you their contact info, such as an email address, phone number, etc. Once they provide their contact information to your marketing division, your team can get in touch with them and attempt to convert them into paying customers through the lead-to-sale process.

Are you looking to get as many leads as you can? Well, sure, but only within reason.

View it in this manner: It is possible that out of 1,000 leads you get, just two of them will become paying customers. Alternatively, you could focus your efforts on running an advertising campaign of exceptional quality, which would bring in 20 leads and convert eight of them into paying customers.

I suggest you put your energy into gaining organic leads rather than wasting your marketing budget on strategies that don’t produce any results. Keeping that in mind, let me demonstrate how to accomplish getting leads of better quality instead of prospective buyers that don’t amount to anything.

Generate leads for free: the value

Generating an ongoing supply of prospects is necessary for development and success, but it may be a costly task. An investigation reveals that, on average, B2B businesses have a Cost Per Lead of $198. Businesses may have to spend around $200 in order to get a non-paying customer.

If we take a closer look at this dollar amount, we’ll see the most common methods of types of lead generation costs:

Advertising costs
Media distribution and outreach costs
In-house labor or third-party agency costs
Incentive costs, like discounts, samples, and coupons
Contact list purchasing or renting costs (not recommended if you want high-quality leads)

Can you really get a lead without paying anything? A lead is a person who has indicated that they are interested in or want to learn about the product or service being offered. They could have looked at your site, tapped a button in your electronic mail, or concluded an application at a function.

You don’t have to spend a lot of money in order to acquire cold, warm, or hot leads – we will provide the details on how to do this below.

Top strategies and tools to generate free leads

These tools and tips for generating leads without spending money can be beneficial regardless of if you’re aiming to trim your marketing expenses or experiment with a different sales strategy.

1. Send effective emails

It is widely believed that email is the top choice for lead generation, and it is justified. For every dollar put into an email, companies have the potential to gain 38 dollars back, equaling a massive 3,800 percent return on investment. People tend to prefer to communicate with companies in this way, making it great for getting in contact for the first time as well as for further messages.

Here are some time-tested techniques for a better sales email:

Capture the interest of your reader: It has been determined that a spectacular 47% of all email readers will open a particular email based on the heading only! First step: Construct a captivating headline. Pose a thought-provoking query, cite an unexpected numerical figure, or employ anything that serves to remind the reader of an issue they are up against (one you can offer a resolution to). Start off your email with exciting content that immediately catches the reader’s attention and communicates information about the issue or opportunity you are presenting.

In order to get the highest yield, it is essential that you tailor your message to the individual since customized emails are far more profitable—5.7 times more successful than generic ones. Make sure to use your prospect’s name in the title of your email and/or as the first few words in your message. You could also bring up something about their role, desires, or successes (such as “I thoroughly enjoyed your current social media post…” or “Well done on your recent event.”)

Make sure to consider the person who is getting your email, the length of the message, and when you should send it when setting up your emailing logistics. Look into the matter thoroughly and aim to get your message across to the enterprise’s primary decision-makers while composing your email. Sometimes an email consisting of a few sentences can help start a potential connection, however, one investigation discovered that emails with around 300 words had higher reply rates than those which were less than 100 words. Remember to try to send your email at the best moment, such as after changes in the organization, introducing a new product, or when the organization has acquired additional resources.

Include value in every email you compose so as to avoid being marked as junk. Include content tailored to the prospect’s requirements that consists of authentic materials, valuable resources, and suggestions. I read your recent blog entry, and it made me think of this article, which offers some great information on the same subject. I thought it might be helpful to you. Let me know what you think.”

Be sure to emphasize your link, button, phone number, or other call-to-action. This will make it simpler for possible customers to make contact with you. Outline the subsequent measures to take (e.g., booking a demonstration, replying to the email, or making a casual call).

Take a look at Yesware’s convenient collection of 10 cold email formulas for ideas. You can begin transmitting rapidly with no-cost email advertising services such as HubSpot, Omnisend, or Mailchimp. If you want to build your email list, put an opt-in form as a pop-up on your principal landing pages.

2. Track your website, visitors

Take this into account: People who come to your site are presumably intrigued by what you are offering, so they are certainly deserving of a place on your list of possible customers. If they depart from the site prior to having completed the registration or making a purchase, their identity will remain unknown forever.

There’s a better way. Software such as LeadLander can provide you with contact data in a prompt manner and help you convert unidentified website visitors into leads that are ready for you to pursue. It employs IP addresses of web visitors to get information like the names of businesses, emails, phone numbers, and even LinkedIn profiles, permitting you to construct a massive collection of probable customers. It is possible to connect your customer relationship management (CRM) software with this for a simple way to score leads.

Try out LeadLander’s 14-day trial period for no cost and find out the people who have already visited your website.

3. Leverage social media

Companies consider social media to be an effective method for increasing brand recognition, but it can also create opportunities to bring in new leads. This is thanks to the abundance of data that individuals on social media post, as well as a large number of people on various platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube. Here are some ways to attract new leads:

Host a live event featuring notable speakers, like a Q&A, Ask Me Anything, or Twitter chat.
Run polls or surveys that ask about a pain point or relevant topic.
Share gated content, like an e-book or infographic.
Try a giveaway or contest with a donated prize to increase your profile’s reach.
Incentivize leads with a free tool, research report, or discount code.
Create a testimonial video that shows how your product has helped other people.

Employ social media automation software to plan out posts and generate leads without manual effort.

When making your posts, bear in mind that inventiveness is paramount and it is important to deliver value. Getting testimonial videos shared is very important – According to Wyzowl, two-thirds of individuals are more inclined to make a purchase after seeing a video that shows how a product has benefited somebody like them.

Finally, don’t forget to take advantage of social listening. Take a look at the discussions happening on social media about your item and what your rivals are up to, and observe what people are saying. By perusing conversations on social media, you can acquire knowledge about how you can hone your product or promote endeavors.

4. Offer a Free Trial or Download

It doesn’t mean that someone is prepared to buy your product just because they have gone to your website or even signed up to receive your content. What can you do to persuade them to finish the sales procedure?

Try offering free trials or product downloads. This not only aids people in determining if your product will be suitable for them, but it also increases reliance on your business.

Make sure that your free trial gives people an accurate understanding of the functioning of your application or software. If the product is difficult to comprehend without using it, or users are only provided with a limited version of the program without charge, then it could be unlikely to convince potential customers.

Alternatively, you can offer free downloads such as guides. For illustration, Merchant Maverick provides a complimentary accessible accounting guide, which may inspire people to have faith in the business and rely on them for continuous financial counsel.

Make available sources of wisdom for nothing and it is likely you will build a strong base of faithful supporters.

5. Partner With an Influencer

People with influence utilize their expertise and recognition to encourage their audiences to patronize certain companies. For example, influencers can encourage people to:

try a new clothing brand
download an app
purchase a subscription box
partner with a certain business

In the business-to-customer space, influencers generally operate on different social media sites. In the world of B2B marketing, the individuals who hold power and influence may include technology professionals, analytical individuals, and leaders within the industry.

Irrespective of whether you are focused on business-to-consumer or business-to-business marketing, influencers should be part of your strategy and they can be used to generate new leads.

First, set a goal for what you want to achieve, whether it’s promoting a specific product or enticing people to download your software. Determining the action you want people to take helps you identify who counts as a “lead” for your purposes.
Next, find an influencer to partner with. For B2C marketing, you might check out social media or influencer marketing agencies. For B2B, pitch your product to experts and see if they’ll review it or host a chat with you about it.

Ensure you assess the effectiveness of your campaign and think about forming an ongoing relationship if you found this tactic to be beneficial.

6. A/B Test Your CTAs

An invitation to act, or CTA, is a suggestion that motivates someone to do a certain thing. Examples of actions you might want your visitors to take include:

signing up for a newsletter
downloading a free product demo
scheduling a call
subscribing to a newsletter
using a discount code

It is essential that you correctly create CTAs in order to have a chance at bringing potential customers into your sales process. Your CTAs should be expressed in a straightforward way, with powerful language that induces emotion and is brief. Use action words to grab attention. It might be a good idea to include a picture, graphic, or other visual representation depending on who you are addressing.

When was the last time you assessed how effective your CTAs are? After gaining a better understanding of the qualities that make a good CTA, this is a relevant question to ask. Don’t be concerned if the response is “never,” since you are able to rectify that right away.

It all comes down to A/B testing.

Through A/B testing or split testing, marketers can evaluate different iterations of the same marketing asset (like a CTA button) and determine which one yields the best performance. You could alter the phrase “Get the guide” to something else, or you could put the button at the end of the blog post rather than in the middle.

Once you figure out which variation works best, you can easily increase lead generation. Use tools like Google Analytics to measure your results.

How to Gain More Leads for Your Business: Conclusion

Generating leads is a crucial element for developing and expanding your company in the present and future. You should prioritize the quality of the leads you obtain over the amount. The purpose of generating leads is to uncover fresh clients and expand your business, so you should concentrate your energy on the most potential prospects.

It should be stated, however, that you do not need to limit your actions to only the five choices mentioned previously. There is a vast selection of techniques available for discovering and developing business prospects, and the best methods for your particular company are contingent on the people you are trying to reach and the objectives you have set out to accomplish.