What about your revenue? Google Ads brings in billions of dollars for the search engine giant, but what does that do for you? Advertising can be very competitive and challenging, especially for those who are just starting out. It can be easy for advertisements to get lost in the sea of other advertisements. Since there is a limited amount of space on a search results page, each result must … [Read more...]
The Most Important Marketing Metrics to Track
There are some metrics that are more important than others when measuring your marketing activity. If you make strategic decisions based on the wrong metrics, you may hinder or stop the growth of your business. This does not mean that you should not measure "vanity metrics". These are still important indicators to measure marketing performance. There is a difference between indicators and … [Read more...]
Video Marketing Guide 101
In 2020, life moved even more online. During a twelve-month period, the number of social media users increased by more than 13%. In order to keep up with these changes, social media platforms rolled out new functionalities. On average, people aged 16-64 spend 2 hours and 25 minutes a day on social media globally. This is more time than they spend watching TV. Even though the landscape is … [Read more...]
Infographic: The Optimal Length for Every Social Media Update
It is best to keep explainer videos under two minutes in length. But, this advice comes with conditions. Different platforms, messages, and audiences require different video lengths. This means that you will need to edit your video to be 15, 30, or 60 seconds long if you want it to be broadcast on TV, cable, or online. Digital distribution is becoming more popular because it is more flexible, and … [Read more...]
How To Write The Best Google Ads Copy & Back It Up on Landing Pages
To create effective Google Ads, you need to use both creative and analytical skills. Since we are limited to a small number of characters on search engine results pages, we need to make sure that the ones we use are effective. When creating ad copy, it is important to consider the experience your visitor will have from the initial query to the landing page. If there’s a problem or they feel … [Read more...]
How to use persuasion throughout the ecommerce customer journey
We need to create an ecommerce customer journey that is easy to use and persuasive. Working Psychology defines Persuasion as being: "Persuasion attempts to win “the heart and mind” of the target. Thus persuasion must induce attitude change, which entails affective (emotion-based) change. Although persuasion is more difficult to induce, its effects last longer because the target actually … [Read more...]
The Best Social Media Management Tools for Businesses
What are some ways you can stay on top of your social media marketing tasks? Creating content, publishing, analytics, and reporting can be overwhelming for social media marketers who have to do all of these things every day. There are many social media management tools available to help. There are tools available that can help to make your work easier, help you save time, and make sure your … [Read more...]
5 Reasons to Invest in Dedicated Social Media Analytics Tools
It can be difficult to keep track of messages across all social media platforms, especially if you have multiple accounts. The complexity of social media is increasing as user expectations rise. Users are increasingly relying on social media as a customer support channel and are expecting brands to respond quickly. For people who manage social media for multiple clients across … [Read more...]
Organic Marketing: What It Is and Why It’s Important
Apple's recent updates to its privacy policies, which allow users to opt out of being tracked by apps, and customers' growing attention to privacy, have made effective paid advertising more challenging than ever. On the other hand, organic marketing is having a more significant impact. This is referring to the power of organic reach on social media. While paid advertising can still be … [Read more...]
Converting the New Mobile Consumer
As of early 2012, 6.8 billion people own a smart phone. Only 4.2 billion own a toothbrush. That's a crazy statistic that researchers have sought to disprove in the years since - but it turns out to be actually true! We live in the technology era where people have access to a variety of electronic devices that allow them to be constantly connected. Many electronic devices that we use every … [Read more...]