As search engines evolve to understand language in a more sophisticated way, relationships are becoming ever more important in SEO. Semantic search is here to stay so it’s time to pay attention to connections and associations to take your SEO content to a new level. Using entities in your content can help you produce higher-quality pieces. Linking these pages, guides and sections of your … [Read more...]
5 ways ads are killing your site (& SEO)
Recently, Google announced that it was removing AdSense’s three ad unit limit on a page. This decision seems to have been largely driven by a “mobile first” strategy, as mobile sites don’t have the same limitations as desktop in terms of space and user interaction. Scrolling is not as likely a deterrent on mobile sites. This leaves more space for ads inside the “page.” So, time to … [Read more...]
Website Content
Content creation is a pillar of a successful SEO strategy. It’s also important because it’s one of the few elements of your SEO strategy you have direct control over. With proper strategy and insight, it can be a fun, illuminating process for you and your team. But if you’re new to content creation, try our guide below Start with Keyword Research One of the first things you should do when … [Read more...]
The Path to Becoming a Customer-Centric Organization
It's one thing to say you're customer-centric, but how do you get there and measure your organizational customer-centricity? Consumers today are a tough bunch to keep loyal. Three-quarters make some change and about 40% switch brands, according to a McKinsey & Company study released in October. Older consumers often leave brands because of value and availability, while younger consumers … [Read more...]
Paid Search Drives Store Revenue… But How Much?
All businesses spending advertising dollars on AdWords share typically interested in one goal: Profit. That needs an AdWords profit-driven marketing focus individual who knows what the goal actually looks like, your profits now, what profits can be, and how to optimize your AdWords campaign(s) to get there. Marketers must strike a balance between your profit and your bidding.The individuals … [Read more...]
Where to Focus When Building Your Hybrid Working Model
How things have changed. Emergence of the Omicron variant slowed progress toward new work models. “The Great Resignation” also materialized, with workforce implications that are every bit as profound. The researcher who coined that phrase predicts the trend will continue but eventually slow in 2022, flexible work will become the norm, and companies will embrace remote work to fill roles. 5 … [Read more...]
The Keyword Discovery Process For Enterprise Sites
The keyword discovery process is critical for managing enterprise projects, as it forms the bedrock of brand messaging in search and social for large-scale websites or multiple brand sites under one corporate umbrella. This process is similar to keyword discovery for smaller sites; however, the difference in scale makes the process more complex. here are three main steps you need to take when … [Read more...]
Step-By-Step Guide to Submitting & Tracking a Google Disavow
Having a Google Links Penalty is not something you wish for, but it’s something that you might have to deal with if Google found those rotten links in your link profile. In today’s article we’re going to analyze the process of creating a Google Disavow file, submitting it to Google and tracking the results. To provide help to the people who practiced “bad” link building in the past and were in … [Read more...]
PPC survival: Handling inflation and being ready for a recession
If you’re in the U.S. and haven’t been living under a rock, then you’re probably aware that the economy isn’t in the best shape (Some people blame it on abandoning the Gold Standard in 1971, but I have my doubts). So between increasing inflation and a looming recession, advertisers are saying to themselves: “How do I afford to stay online with search?” Two scenarios with two … [Read more...]
How to Drive Consequential Digital Transformations
What drives change? Examining the past movements and developments could result in any outcome. Sometimes it’s due to political upheaval. Or cultural progression on social issues. It is possible that religious beliefs changed or a calamity caused by something external such as war or a pandemic could have taken place. Undoubtedly, technology has been progressing at an accelerated rate and is … [Read more...]