Marketing analytics is the measurement and analysis of marketing data to seek patterns and insights that can improve marketing performance. If you are engaged in digital marketing, you have access to a massive amount of available data. However, if you don't utilize technology and methods to find, research, and explain this info, then you are going without a compass. Why marketing analytics is … [Read more...]
Digital Marketing Agency Pricing: Are You Charging Enough for Your Services?
There is currently an unprecedented interest in digital marketing services, with more companies seeking to provide them than ever before. In this amazingly demanding sector, it is essential to be distinguished from your competitors and offer more than the others. Your customers will appreciate extra services that provide tangible outcomes that they are able to assess. What is the best way to … [Read more...]
Social Media KPIs You Should Be Tracking
Many social media managers devote their effort and attention to analyzing social media metrics, but they don't always measure the fundamental indicators which truly count. It is difficult to narrow down and choose only a few crucial social media KPIs out of so many diverse figures, numbers, and measurements. That’s understandable. But, as always, we are here to help. What are social media … [Read more...]
How to Guest Post Like a Pro: A Definitive Guide
At present, achieving a top spot in Google's search engine result pages can provide plenty of benefits to an enterprise. Users can have a favorable view and experience when it comes to your brand. If you discover a way of maintaining your significance and preserving your top spots in the SERPs for the keywords and topics you target - people will start to recall your brand. Additionally, people … [Read more...]
What Is Hreflang Attribute?
What is the Hreflang Attribute? The tag attribute Hreflang informs search engines of the relationship between various pages written in different languages present on a website via an HTML or tag. Google makes use of their attribute to provide matchless regional or language URLs in their search results based on the searcher's nation and language preferences. Hreflang is a vital element that … [Read more...]
How to Create The Perfect Content Brief When Outsourcing
Do you have your agency depend on using writing briefs to direct authors? Do you frequently find it difficult to offer instructions needed to produce content of good quality based on your customer's requirements? Instead of fighting an endless struggle, businesses who form precise content summaries for their authors will acquire better standard material and won't need to waste time revising … [Read more...]
NoFollow Links vs. Follow: What You Need to Know
Given Google's recent decision to treat the "NoFollow" attribute as a suggestion for indexing and crawling starting on March 1st, this is an ideal moment to pay more attention to internal and external nofollow links, and analyze the advantages they offer, as well as numerous ways to employ them. What Are Nofollow Links? In 2005, Google provided an option of rel="nofollow" to bloggers who were … [Read more...]
Relaunching Your Site? Don’t Even Think About It Without A Solid SEO Game Plan!
Has your company outgrown its current website? If so, congratulations on this important rite of passage! It is essential to ensure the redesigned website is extremely search engine optimization friendly. Through all the confusion and countless objectives affiliated with a website revamp, one may ignore the SEO component which can critically hurt the previously established connection … [Read more...]
How to Calculate Churn Rate + 9 Ways to Decrease It
Churn rate is a proportion of customers who stop paying for a product or service during a given time period. It’s the complete opposite of growth rate, making it one of the most important marketing and sales metrics for subscription-based companies. It’s a seemingly easy-to-understand metric. Nevertheless, working out the churn rate utilizing the straightforward pattern has some restrictions and … [Read more...]
How a Content Cluster Strategy Fits Into Your Digital Marketing Campaigns
Coming up with material suitable to achieve a high ranking in 2023 is difficult. At the current moment, there are 1.9 billion internet pages accessible through Web Live Stats, and individuals perform 3.5 billion Google queries on a daily basis. In addition, the vast majority of organizations (91%) are now utilizing content marketing, with the majority of them investing in shorter articles and blog … [Read more...]