How to Scale Customer Support How did our hopes for development come to fruition so quickly, only to dissolve into four months of customer service chaos? It's uncanny how quickly things deteriorate when they are damaged, isn't it? Looking back, it is especially eerie to consider that this could have been prevented. We had to figure out how to enlarge our system before it became overloaded, not … [Read more...]
Maximizing Sales with an Omnichannel E-Commerce Marketing Strategy
Recall the latest instance in which you bought something online that was substantial in cost. It is likely that, similar to other shoppers, you made contact with the brand across different systems via various devices on more than one occasion before you completed the transaction. The path the customer takes is no longer easy to follow (if it ever had been). The journey customers take to reach a … [Read more...]
27 Must-Read Resources on Content Marketing (Needs links?)
The idea behind "content marketing" may seem like the newest marketing trend, but this is not truly the case. In fact, content marketing has been around since newsletter publications started. If there's one thing corporations around the world continue to incorporate into their yearly plans, it's content marketing tactics, and it's no wonder given that it has been successful for hundreds, if not … [Read more...]
Revolutionize Your Retargeting Efforts: 13 Proven Strategies
AdRoll, a retargeting platform, states that only a tiny portion of purchasers, 2%, tend to make a purchase on their initial trip to an internet shop. That's a lot of people slipping through the cracks. What's a marketer to do? Enter retargeting. Retargeting lets you focus on those visitors who didn't end up purchasing something, granting them an opportunity to convert a second, or even multiple … [Read more...]
The History of Social Media (The Stuff You Didn’t Already Know)
A brief history of social media (the stuff you probably didn’t already know) You might be familiar with David Fincher's 2010 movie "The Social Network," which tells the tale of the birth of Facebook. The film details how the website came about in a Harvard University dorm. It is easy to think that is where the beginnings of social media lay. Although Facebook has attained the pinnacle and is … [Read more...]
Boost Your SEO: How Site Speed Affects Your Rankings
What is page speed? The speed at which the content on your page loads is referred to as "page speed". The concept is basic; the quicker your material loads, the higher your page speed will be. Even so, it is important to understand that page speed is kind of a broad concept because there is not a single measurement that can define how quickly your web page will be delivered. When considering … [Read more...]
Why You Should Use Pop-Up Ads
At one point, pop-up ads were nothing more than pointless and annoying spam. Marketers and business owners eventually learned that users would not react positively to badly designed pop-up ads, so they altered their techniques accordingly. Pop-ups can achieve a conversion rate of 3% or higher if implemented properly. This is due to the fact that today's pop-ups are very specifically tailored … [Read more...]
8 Ways to Write Great Meta Descriptions
The meta description of an HTML page is a short piece of text with a maximum of 160 characters that summarizes the contents of the website. Search applications can utilize snippets in search results sometimes to inform individuals about the content of a webpage prior to them picking it. In this article, we will explore the way search engines handle meta descriptions, opinions from leading SEO … [Read more...]
Mastering SEO: 10 Key Concepts You Need to Know
Search Engine Optimization has become a must-have for businesses and organizations in the digital marketing landscape, and it is continuing to change and progress. It can become too much to try to anticipate the upcoming trends, especially for those who are just starting to study SEO and adding another skill to their job. Don’t worry, though. Once you have grasped the basics, the process of … [Read more...]
Creating a Memorable Slogan: Tips and Tricks for Crafting a Catchy Tagline
Excellent taglines share similar characteristics - they are recognizable, succinct, and accurately depict a company's identity. Developing a corporate slogan necessitates certain procedures and great concentration accompanied by a bit of imagination. Experts suggest that slogans should be easily recalled and evoke emotions from customers. View the tagline as the most condensed way to express … [Read more...]