Advertising is an absolute necessity in the operation of a company, and with the intensity of the online market, it is tremendously important to reach success with online marketing. What Are Display Ads? Ads that appear on the web, in mobile applications, and on social media platforms that are visual in nature are referred to as display ads. They usually include text, images, video, and … [Read more...]
Crafting a Strong Online Identity: Strategies for Building Your Personal Brand
If you want to become known as a respected leader in your field, putting in the effort to build your reputation online is a must. Drawing attention to your proficiency and abilities not only labels you as an informed person in your field, but you also help promote your business by showing that it has smart people such as yourself. Creating a unique individual brand name will help set the way in … [Read more...]
Steps to Frictionless Shopping in Ecommerce
It is not surprising that ecommerce has become an immensely strong force in retail. Making purchases over the internet is simple and comfortable, and when done successfully, it can produce a nearly effortless shopping experience right from a person's couch. It is expected that online sales will constitute 24.5% of all retail revenue worldwide by 2025. The worldwide attraction to the comfort … [Read more...]
B2B Ecommerce – What You Need to Know
What is B2B ecommerce? B2B ecommerce involves handling orders for corporate clients, instead of orders meant for individual buyers. Orders placed in the business-to-business realm usually have less frequency, are sold in larger quantities, and dispatched using freight services (or sent parcel-style for lighter orders). 3 common types of B2B ecommerce businesses The market is significantly … [Read more...]
Get Your Website Ready for the Holidays
Why It’s Necessary to Prepare Your Website for the Holidays The holiday season is a great chance to bolster your numbers before the end of the year. One superb advantage of offering a sale is that it helps to clear out any products that are not selling as well as you'd like and generates more enthusiasm for your brand, making it a great way to build a loyal customer base. The eCommerce sector … [Read more...]
The Benefits of Listening to Ecommerce Podcasts
What is a Podcast? A podcast is like a talk radio show but with audio instead of live broadcasting. Most broadcasts are taped ahead of time and accessible to be heard when needed via the web. Podcasts can vary in length from a few minutes up to a few hours, and they are typically presented in episodes similarly to television series. Podcasts have the potential to tackle any subject imaginable; … [Read more...]
How to Organize Your Inventory in BigCommerce
Inventory control is a vital part of handling an ecommerce venture, yet it may be one of the most complicated and technical elements of the job to master. Keeping track of items bought and sold can be made complex by overhead, sale/turnover rate, cost of purchase, and other factors that can be challenging to keep up with as your e-commerce expands. However, if you wish to keep your store … [Read more...]
CPG Strategies to Initiate CPG Sales Growth Online
CPG Industry Trends Although the consumer packaged goods industry is quite familiar to most people, it is going through a great deal of change because of the increasing prevalence of online shopping. In the diagram below, we present some of the top five tactics that can be utilized in order to adjust to the changes in the CPG industry this year. 1. Omnichannel strategies. It's essential to … [Read more...]
Ecommerce UX Design – How to Make Your Website Stand Out From the Crowd
What is Ecommerce User Experience? In simpler words, the primary focus of a regular user experience (UX) design is to determine what will make the customer's purchase process easier, more sensible, and more satisfying. BigCommerce is here to help. You can make and modify pages quickly and easily by using Page Builder - no need for coding. All you need to do is drag-and-drop the … [Read more...]
Top 5 Reasons For Cart Abandonment
What is Cart Abandonment? Cart abandonment, a widespread issue in ecommerce, happens when customers are browsing a website, add something to their cart, yet leave the page without completing their purchase. Despite the regular changes in the realm of ecommerce, the issue of people leaving items in carts without completing their purchase is still one of the most difficult hurdles for digital … [Read more...]