Do you want to find out if your SEO initiatives have been successful? Google offers a free service called Google Search Console that provides a large amount of data about the effectiveness of your website, issues related to safety, mistakes, and other issues. How does it work? That’s what we’re going to cover today. What is Google Search Console? Google Search Console is a collection of … [Read more...]
How to Optimize Your Website for Conversion Success
Our hopes are that by designing a website or landing page, we can significantly raise our conversions, hit our revenue objectives, and continually expand our visitor numbers. The problem? It’s not always true. Generally, a website's conversion rate amounts to only 2.35 percent. It's probable that your website isn't producing results, and that's alright. Rather than being discouraged by … [Read more...]
The Top 10 Google Ranking Factors
The first result that appears when searching on Google is clicked on more than 39% of the time. If someone looks up your chosen keyword phrase, 40% of the people will only click the initial result and disregard the other options. Contemplate the impression it would make on your organization if you managed to place first for a handful of the keywords you are aiming for. This guide's intention … [Read more...]
Why You Need a Content Audit
When it comes to reaching the objectives of your content marketing, the initial reaction might be to produce and share fresh material. The issue is that this kind of material is frequently hidden and barely looked at or used again. This is sad news for certain people, as refreshing and employing existing content can be one of the most effective techniques in content marketing. Carrying out … [Read more...]
Logo Redesigns – What Inspired Them?
Logo design and brand identity are both imperative for any company if they want to prosper and increase their chances of success - there is a telltale link between them. Logos create brand recognition, which is a key part of generating consumer faith and familiarity. This, in turn, leads to increased sales and ultimately higher profits. Although what you produce is important, the primary … [Read more...]
Shopping Cart Software – What You Need to Know
Businesses and consumers alike have their eyes on ecommerce. If you are aware that online shopping and the capability to purchase goods from different channels will likely increase in the coming years, then you are searching for a shopping cart application. If you want to take advantage of this change in behavior of buyers, you have to be able to process payments on the Internet. A shopping … [Read more...]
How to Shoot Quality Photos and Videos for Half the Price
People say that photography is an expensive hobby. And, for the most part, it’s true. There is an infinite amount of lenses, add-ons, pricier cameras and photography applications that can be purchased. If the cost of photography equipment is causing you to be hesitant about giving it a try, you shouldn't be deterred. In fact, the most expensive cameras aren’t necessarily better. Rather than … [Read more...]
How to Do Market Research for Ecommerce
The growth of eCommerce has been extra-ordinary. An increasing number of fresh business owners are engaging in e-commerce by peddling goods on the internet. However, regretfully the bulk of them do not carry out correct market research, which results in the closure of their ambition to create the next Amazon, eBay, or Aliexpress too soon. Going along with popular trends can only bring you so … [Read more...]
The History of SaaS
What is Software as a Service? Before getting into the timeline of SaaS, let us first explain what it is. The phrase "Software as a Service" is quite a general expression, and can have different interpretations for different individuals. For the intent of this article, SaaS is the same as cloud computing. Software as a Service (SaaS) is often equated to Infrastructure as a Service (IaaS), … [Read more...]
Holiday Marketing Tips and Promotion Ideas (look into affiliate options)
What Makes a Great Holiday Marketing Strategy? Crafting a magical holiday strategy can seem particularly overwhelming. But don’t stress! Go back to the fundamentals of marketing and stick to well-established strategies, while incorporating some festive elements in the traditional tactics that have previously delivered excellent results. Audit previous holiday marketing campaigns. No matter the … [Read more...]