If you've been studying anything related to evaluating success in marketing, you've likely encountered the notion of "funnels." So what exactly are marketing funnels and how pertinent are they? Marketing funnels can be a valuable asset to illustrate the route customers take when they first become aware of your brand right through to them converting. Knowing about them can give helpful knowledge … [Read more...]
13 Ways to Boost Your Social Listening Campaigns
One of the most detrimental things that a business can do when it comes to social media is not making use of it as a two-way communication tool. You can employ social media to not only disseminate content and knowledge to your desired demographic, but also as a beneficial means to acquire audience information, which can shape and shape your strategies. That’s where social listening comes in. … [Read more...]
Mobile Deep Linking – 5 Use Cases
What is a Deep Link? A deep link is basically a specific web address that directs you to a specific spot within a website or app. These are links related to a website. We will be delving into the concept of deep linking and its relation to mobile applications. Deep links and mobile deep links are often referred to in the same way - we'll do the same after making clear the difference. What is a … [Read more...]
Why Order Confirmation Emails Matter
What is an Order Confirmation Email? The merchant will send a message to the customer confirming their purchase once they have finished shopping in an online store. This email is directed specifically to a single customer and is based on something that they have done, as opposed to a promotional email which would address a net of individuals. An email confirming an order is placed is a great … [Read more...]
How to Make the Most of Your Backlinks
If you wish to be discovered through the internet, then you must have a solid backlink profile. The problem? Not all backlinks are created equal. Connections coming from sources that are high-quality and pertinent are much more beneficial than links from unassociated, arbitrary websites. Links from spam sites can actually hurt your website. How do you make the most of your backlinks? It … [Read more...]
B2B Marketing Funnel – What You Need to Know
Wouldn't it be great to have a handbook that exhibited precisely how to increase sales? It may give an idea of what your patrons require, and guide you as to the necessary steps to take during their experience. Sounds great, right? This is what should be understood to make a funnel that will raise your sales. What Is a B2B Marketing Funnel? A B2B marketing funnel is a plan that … [Read more...]
How to Make the Most of Your PPC Marketing Campaign
The potential of your brand to be seen by millions of individuals worldwide is enormous, and it requires only a small amount of time to get the job done. The immense power of pay-per-click advertising is phenomenal, allowing for a vast and widespread audience to be reached and certain demographics to be targeted. How can you make the most of it? It has been said that paying for … [Read more...]
How to Create an Integrated Marketing Communications Plan
Have you ever seen an advertisement for a company without needing to search for its logo? Can you imitate a company's style of speaking even if you are not a professional writer? The effectiveness of utilizing interrelated advertising and marketing strategies is recognized in the concept of IMC. The concept behind IMC is that customers ought to have a consistent and effortless encounter no … [Read more...]
How to Segment Your Audience Using Customer Segmentation
Your audience wants personalized marketing from your business. In fact, they expect it. Research has shown that the vast majority (71%) of customers prefer to receive personalized messages from businesses, and are unhappy when they receive generic communications (76%). The challenge? If you lack an understanding of who it is you're trying to communicate with, it's impossible to craft and … [Read more...]
Transform Your Ecommerce Site with a User-Centric Approach
The user is a vital element without which the web would be unable to function. What is the point of this infrastructure and data if not for the benefit of the person utilizing it? It may appear to be self-evident, but it has not always been that way. In the last few years, a shift toward a more customer-focused approach to developing digital technologies has taken place. Companies have … [Read more...]