Why Do Businesses Fail? I want to emphasize that this blog post on why businesses fail is not focused on those who quickly created a Shopify account with no action taken, and then declared that they failed as a result. That doesn't count, this advice isn't for you. This one is intended to shed light on any potential obstacles which may be preventing those setting up dropshipping stores from … [Read more...]
5 Ways to Recover From a Negativity Crisis in the SERPs
Here is an overview of several popular reputation management tactics that companies in a variety of industries utilize to recover from a crisis. If you are having a similar problem with your brand, these approaches can be successful in helping you recover. How can brands justify spending on the content or social right now when the rest of the business might be struggling? Emily suggested that it … [Read more...]
5 Ways to Increase Brand Awareness Online
What is brand awareness? The recognition of your brand by your intended demographic is what brand awareness reflects. How familiar they are with your brand is also part of this. Businesses that are widely acknowledged and talked about are referred to as "trending," "buzz-worthy," or simply "popular." Generating recognition of your brand is useful when publicizing and pushing your company and … [Read more...]
How Image Optimization Can Help Your SEO Campaign
What is Image Optimization? In other words, it is the aim of creating the best possible visuals while keeping the file size as small as possible. The significance of this is that it will speed up page loading. The other side of optimizing an image is for SEO purposes. The objective of this is to have both images that are aesthetically pleasing as well as product pictures from your website, … [Read more...]
The Importance of Brand Marketing
What is a brand? Previously, branding referred to the act of labeling a product or corporate asset in order to demonstrate that it was attached to you or your organization. Using Guinness as an example, it is one of the most well-known companies on a global scale. One of the pioneering businesses to secure the rights for a symbol, the harp, by trademarking it in 1876 was them. The company … [Read more...]
How to Create a Brand Identity
What is Brand Identity? Your brand identity is how your audience sees you. When you come across someone new, you probably form an opinion about them. Then, you commence a conversation with that individual and your opinion of them extends even further. You form an impression of their character. Undoubtedly, all of your subsequent dealings with this individual will depend on this initial … [Read more...]
E-commerce – Product Protection
E-commerce is having its moment. By the year 2020, Digital Commerce 360 reported that the amount had increased to a total of 861 billion dollars. In 2020, e-commerce represented 21.3% of total retail sales, a higher figure than any other year. The percentage has increased from 2019 when it was 15.8% and from 2018 when it was 14.3%. The trend is clear. People are buying online now more than … [Read more...]
The Importance of Omnichannel Customer Service in E-commerce
The 2020 Consumer Index Report by Aspect revealed that 60 percent of shoppers are more likely to do business with enterprises that offer excellent customer service. That’s where omnichannel customer service comes in. Omnichannel customer service can accelerate sales for your business. What Is Omnichannel Customer Service? Acknowledge the many avenues and tools a consumer may use to engage with a … [Read more...]
The Importance of Customer Feedback in Ecommerce
Are you aware of the opinion of the most recent customer who purchased an item from your online store regarding the product they received? What about your last ten customers? Someone who purchased a few items three months ago? Receiving feedback from customers allows you to gauge the opinion of your e-commerce customers regarding your brand and items. Currently, 43% of customers residing in the … [Read more...]
10 Ways to Improve Your SEO
Is your website, which has awesome design and content, getting the attention it deserves? Are people locating it and taking a look? Despite the growth of social networks, natural search engine results are still vital for web traffic growth, and they are unlikely to disappear soon. It is significant to boost your search engine positioning so potential customers can discover your business more … [Read more...]