In order to be effective, marketing must involve a thorough knowledge of the desired audience — including their daily habits, struggles, pleasures, and viewpoints. Upon grasping that concept, you can then determine how your brand relates to the narrative. You probably had that down pat. The coronavirus pandemic caused schools and businesses to close, people to stay apart, and drastically altered … [Read more...]
Are You Using Apple Pay?
How Does Apple Pay Work? Why Do Scammers Use It? Apple Pay is a form of payment created only for Apple products that use a digital wallet and tap-and-go technology. Nearly all shops in the United States accept Apple Pay, and you may have already used your iPhone or Apple Watch to pay using this system. It is possible to use your Mac or iPad to make payments, buy things over the internet, and … [Read more...]
Influencer Marketing – 11 Powerful Influencer Marketing Stats
In the past twenty years, the incorporation of social media into individuals' life has been fully established, making it a critical factor for companies to connect with new people. As an increasing number of people started to become members of social networks such as Facebook, Youtube, Instagram, Pinterest, Snapchat, and Twitter, many of them started to produce their own content, assembling and … [Read more...]
The Impact of Brexit on Global Ecommerce
It could be argued that Brexit, the United Kingdom's parting from the European Union on January 31, 2020, has been a process that has been unfolding over a significant amount of time. Since the majority of people residing in the U.K. opted to depart from the European Union in June 2016, their situation has been unsteady due to administrative details and has only been made worse by the current … [Read more...]
5 Ways to Improve Your Holiday Shipping Strategy
In the past few years, ecommerce business owners have experienced various issues with the shipping and delivery process. It is evident that shipping issues and problems with the supply line around the world are not likely to be solved soon, but you can reduce the amount of damage they cause by getting prepared in advance and taking the appropriate measures. Merchants understand that they … [Read more...]
13 Ecommerce Mistakes to Avoid
Are you looking to get the most out of your ecommerce store, reduce cart abandonment, and satisfy your target market? Excellent, you’ve come to the right place. As a proprietor of an online business, you are already well aware that anyone can establish a store and provide goods to possible buyers all over the planet. You understand that this is not a simple task to accomplish - and a lot of … [Read more...]
10 Ways to Use Google Trends for SEO
What is Google Trends? Google Trends is an amazing utility that can help promoters discover topics that are gaining popularity in different sectors. At first designed to cater to journalists, there are numerous similarities between the fields of journalism and marketing. The journalist and the marketer are both trying to get noticed. They aim to capture the attention of as many individuals as … [Read more...]
How to Get Rid of Excess Inventory
Figuring out what to do with extra stock is a difficulty that many business owners and e-commerce supervisors experience at some stage. You're wasting time and money if you're still keeping all those products in your storage area rather than turning your attention to the items that tend to be most profitable for the upcoming season. However, it is important to remember that all retailers and … [Read more...]
Small Business Saturday in 2020
It's not surprising that Austin, Texas residents are familiar with Lammes Candies, which has been around for over a hundred years. This small business, founded in 1885, has become a well-known Austin establishment renowned for their Texas pecan pralines - a southern delicacy. They further embed themselves in the local community by only sourcing the pecans used in the pralines from within Texas, … [Read more...]
DoS Attacks and DDoS Attacks
What Causes DoD Attacks? Humans are responsible for web-based DoS and "distributed DoS" (DDoS) attacks. Humans are responsible for both deliberate and unintended Denial of Service (DoS) assaults. The reasons vary but can be classified into five motivations: Criminal Intent DoS . The human object is a criminal activity. These Denial of Service (DoS) attacks are the most typical, ranging from … [Read more...]