As an advertiser, you are constantly being told that you need to increase your conversion rate. You know conversions are valuable. But do you know what they are? What they aren’t? Do you know some of the most valuable types? This is a guide on how to increase the effectiveness of your advertising through conversions. What is an advertising conversion? An advertising conversion is any goal … [Read more...]
Infographic: The Optimal Length for Every Social Media Update
It is best to keep explainer videos under two minutes in length. But, this advice comes with conditions. Different platforms, messages, and audiences require different video lengths. This means that you will need to edit your video to be 15, 30, or 60 seconds long if you want it to be broadcast on TV, cable, or online. Digital distribution is becoming more popular because it is more flexible, and … [Read more...]
How To Write The Best Google Ads Copy & Back It Up on Landing Pages
To create effective Google Ads, you need to use both creative and analytical skills. Since we are limited to a small number of characters on search engine results pages, we need to make sure that the ones we use are effective. When creating ad copy, it is important to consider the experience your visitor will have from the initial query to the landing page. If there’s a problem or they feel … [Read more...]
5 Reasons to Invest in Dedicated Social Media Analytics Tools
It can be difficult to keep track of messages across all social media platforms, especially if you have multiple accounts. The complexity of social media is increasing as user expectations rise. Users are increasingly relying on social media as a customer support channel and are expecting brands to respond quickly. For people who manage social media for multiple clients across … [Read more...]
Develop Content Marketing KPIs to Gain a Better View
Companies invest significant time, funds, and resources into developing content for their brand. According to the Content Marketing Institute, on average marketers spend 25% of their budget on content marketing. But why? A smart business understands that content can serve a number of purposes: Search Engine Optimization (SEO): The more content and pages you add to your website … [Read more...]
How to Get Google to Index Your Site With the Coverage Report
If you want to call yourself a technical SEO, you need to be using the Google Search Console Index Coverage report. It’s an invaluable tool for understanding: Which URLs have been crawled and indexed by Google and which have not. And, more importantly, why the search engine has made that choice about a URL. The report is easy to follow because it uses a traffic light color … [Read more...]
AdWords Competitor Targeting: What You Need to Know Before Starting
Advertising campaigns that target the competition have been around since the Mad Men days. Now, these campaigns have evolved to include bidding on competitor keywords in AdWords. The positive aspect of this strategy is that your opponents are pulling in potential customers through Search who would be ideal for your company, and in some circumstances they may already be knowledgeable … [Read more...]