What is the Hreflang Attribute? The tag attribute Hreflang informs search engines of the relationship between various pages written in different languages present on a website via an HTML or tag. Google makes use of their attribute to provide matchless regional or language URLs in their search results based on the searcher's nation and language preferences. Hreflang is a vital element that … [Read more...]
How to Create The Perfect Content Brief When Outsourcing
Do you have your agency depend on using writing briefs to direct authors? Do you frequently find it difficult to offer instructions needed to produce content of good quality based on your customer's requirements? Instead of fighting an endless struggle, businesses who form precise content summaries for their authors will acquire better standard material and won't need to waste time revising … [Read more...]
NoFollow Links vs. Follow: What You Need to Know
Given Google's recent decision to treat the "NoFollow" attribute as a suggestion for indexing and crawling starting on March 1st, this is an ideal moment to pay more attention to internal and external nofollow links, and analyze the advantages they offer, as well as numerous ways to employ them. What Are Nofollow Links? In 2005, Google provided an option of rel="nofollow" to bloggers who were … [Read more...]
Relaunching Your Site? Don’t Even Think About It Without A Solid SEO Game Plan!
Has your company outgrown its current website? If so, congratulations on this important rite of passage! It is essential to ensure the redesigned website is extremely search engine optimization friendly. Through all the confusion and countless objectives affiliated with a website revamp, one may ignore the SEO component which can critically hurt the previously established connection … [Read more...]
Backlink Analysis 101: How to Spot Quality vs. Toxic Backlinks
The significance of having strong backlinks for a website cannot be understated, as Google takes this into account when assigning rankings. Therefore, it is critical that an effective strategy be employed to acquire such backlinks. It is impossible to achieve a good ranking in search engines for popular words and phrases without constructing links of excellent quality. Not all links are equal. … [Read more...]
5 Tips To Get Improved Customer Experience Through Your Social Presence
Social media encourages discussion, and is used by almost half the people in the world. That's why it's such a great place to get to know your customers. At the moment, three point nine billion people worldwide are using social media, equaling almost half of the total population. According to research from eMarketer and PewSocialTrends, most people of all ages are active users of social media. … [Read more...]
7 Strategies to Build Brand Value at a Time of Disruption
Companies have faced a year of considerable disruption. The global spread of COVID-19 has altered how customers act, which therefore called for businesses to make big changes to their tactics and money put into digital advancements. It appears that the problems associated with racial justice and the unpredictable 2020 presidential election, as well as what followed, have left numerous business … [Read more...]
How to use relationships to level up your SEO
As search engines evolve to understand language in a more sophisticated way, relationships are becoming ever more important in SEO. Semantic search is here to stay so it’s time to pay attention to connections and associations to take your SEO content to a new level. Using entities in your content can help you produce higher-quality pieces. Linking these pages, guides and sections of your … [Read more...]
5 ways ads are killing your site (& SEO)
Recently, Google announced that it was removing AdSense’s three ad unit limit on a page. This decision seems to have been largely driven by a “mobile first” strategy, as mobile sites don’t have the same limitations as desktop in terms of space and user interaction. Scrolling is not as likely a deterrent on mobile sites. This leaves more space for ads inside the “page.” So, time to … [Read more...]
Website Content
Content creation is a pillar of a successful SEO strategy. It’s also important because it’s one of the few elements of your SEO strategy you have direct control over. With proper strategy and insight, it can be a fun, illuminating process for you and your team. But if you’re new to content creation, try our guide below Start with Keyword Research One of the first things you should do when … [Read more...]