Few firms fail to recognize the importance of creating an effective content marketing plan. It is a commonly accepted practice among many marketers and executives that they must use this technique in order to remain competitive in today's markets and establish connections with potential clients. Recently, the most pressing question for numerous B2B companies has shifted from "Should we create … [Read more...]

By 2018, Statista reported that a total of 3.7 billion people were using a mobile device to get onto the internet. That's more than half the world's population. People purchasing smartphones rather than PCs as the initial way to get online is a trend seen in many countries, with mobile technology's remarkable development being a major factor. And marketers need to adapt. What strategies do … [Read more...]

In the modern era of digitization, businesses have devised their whole marketing plan around the AIDA system. AIDA stands for Attention, Interest, Desire, and Action. Every phrase is indicative of a distinct step in the process of a customer's purchasing path. Before explaining how you can incorporate the AIDA model into your own content marketing strategy, let's review what this model is and … [Read more...]

Twitter maintains strong activity with 302 million monthly users and creates 500 million postings daily, a remarkable outlet for businesses to publicize their products. Despite the platform being close to a decade old, the majority of its promotional items are still new. The company began to aggressively promote new, cutting-edge solutions within the last two years. In the past, Twitter's … [Read more...]

What are sales and marketing alignments? You’ve probably heard something about Smarketing, haven’t you? This expression is a joining of two words, 'sales' and 'marketing,' and it alludes to the coordination between sales and marketing with the goal of boosting business success. Smarketing involves constructing a combined set of objectives that enables both teams to work together as a single … [Read more...]

The majority of customers (71%) chose to pull marketing over push marketing as their preference. Are you curious as to what push and pull marketing entail? Don't worry, we will solve all your misunderstandings. Marketing techniques can be broken down into two main types – push and pull. The two marketing tactics are quite distinct from one another. Prior to settling on one or the other, you … [Read more...]

A content calendar (or “editorial calendar”) is a system used by content and marketing practitioners to organize, manage and schedule content production. On a macro level, a content calendar gives a top-level overview of everything that will be published over a specific timeframe. In this article, we will cover how to create an effective content calendar that works for you! 4 Reasons Why You … [Read more...]

The State of Marketing report suggests that marketing has shifted to an era focused on the customer. Today's consumers possess more excellent knowledge and control over their decisions, and marketers need to adjust to satisfy their desire for an enhanced purchasing experience. Today, client gratification is a sign of achievement as well as customer participation. The significance of fostering … [Read more...]

The ephemeral content world is full of updates that can be confusing for even the most vigilant social media marketers. This is especially true in the last decade where you may have seen social media platforms create their own versions of the content format. Both Twitter and LinkedIn have launched versions of ephemeral content in the form of Fleets and Stories. The rising popularity of Snapchat … [Read more...]