Behavioral psychology is an important part of marketing psychology. Here are eight ways behavioral psychology can improve online conversion rates. Behavioral psychology can be used to increase sales by understanding and influencing customer behavior. By understanding how customers think, feel, and behave, businesses can design messages and experiences that encourage customers to buy. This means … [Read more...]
Creating Compelling Web Content With Curation
What is the key question every brand faces when it comes to customer connection and engaging their audience? Content is what generates leads and engagement online. It comes in many forms, and is the driving force behind much of what happens online. Identifying content that is compelling and also effective in terms of conversion rates can be difficult for any business leader. It's interesting … [Read more...]
Google PPC Advertising: Pros and Cons
Pays per ad Google PPC is a strategy where you pay Google for every ad that is clicked on. This is done through the Google Adwords platform PPC from Google allows you to advertise your business to customers who are searching for similar businesses on Google Maps and Search. You only have to pay for results if you use Google's pay-per-click feature. Your advertising budget is dedicated to … [Read more...]
Google AMP & SEO: Everything You Need to Know
The AMP Project has been controversial since its launch. It promises what is essentially a website that loads quickly and has a higher ranking on Google searches, but in exchange you have to use a simplified version of HTML. This means making your website more appealing to users by reducing its size. There are many success stories, but for many others, the implementation was done … [Read more...]
Content Marketing Tips You Might Not Be Using Yet
This list of content marketing tips is a must-read for anyone looking to improve their content marketing strategy. The list includes some often overlooked tips that can make a big difference. Find out what you could be missing out on. Content marketing is a key part of any business plan. When you're just starting out or you're not feeling confident in some areas, what do you do? Don’t worry. … [Read more...]
5 Ways to Develop a Unique Selling Proposition
An entrepreneur's Unique Selling Proposition is their most important asset. But what is a USP, exactly? How can you create a brand identity for your business? Let’s take a closer look at Unique Selling Propositions, why you need one, and how to create one. What Is a Unique Selling Proposition? A Unique Selling Proposition (USP) is a statement that outlines what makes your … [Read more...]
10 People Skills for Web Marketing Success
People who want to learn more about web marketing often look for instructions on how to do things like SEO research, social media implementation, and keeping up with changes in algorithms. They also want to know what successful web marketers are doing that is new or different from what they were doing in the past. Although strategy is important, there is more to SEO than just … [Read more...]