It can be difficult to keep track of messages across all social media platforms, especially if you have multiple accounts. The complexity of social media is increasing as user expectations rise. Users are increasingly relying on social media as a customer support channel and are expecting brands to respond quickly. For people who manage social media for multiple clients across … [Read more...]
Organic Marketing: What It Is and Why It’s Important
Apple's recent updates to its privacy policies, which allow users to opt out of being tracked by apps, and customers' growing attention to privacy, have made effective paid advertising more challenging than ever. On the other hand, organic marketing is having a more significant impact. This is referring to the power of organic reach on social media. While paid advertising can still be … [Read more...]
Ecommerce Email Marketing: More Sales with Landing Pages
We've all had our ecommerce email marketing fail at some point. You carefully plan an email campaign that will help you sell a lot of products. After you build a beautiful HTML template and write engaging copy, you can test your subject line to see if it is effective. You implement an obvious and compelling call to action. Even after all that work, the ecommerce landing page that your … [Read more...]
Develop Content Marketing KPIs to Gain a Better View
Companies invest significant time, funds, and resources into developing content for their brand. According to the Content Marketing Institute, on average marketers spend 25% of their budget on content marketing. But why? A smart business understands that content can serve a number of purposes: Search Engine Optimization (SEO): The more content and pages you add to your website … [Read more...]
Driving Landing Page Conversions: SEO Tells You Where, But CRO Tells You How
One of the most important online marketing techniques you can focus on is conversion rate optimization (CRO). Conversion rate optimization helps answer the following critical questions: How does your traffic behave when it actually gets to your site and views your web pages? What steps do your visitors take moving through your conversion funnel? Do your visitors bounce from … [Read more...]
Quality Score’s Impact on Ad Rank and CPC | SEJ in Google
Did you know that there is a Quality Score that is not visible in your Google Ads account? There is more going on here than what is immediately apparent. You can't solve a Quality Score issue by only looking at the keyword level Quality Score in the Google Ads interface. Further investigation is needed to fully understand the problem at hand. This may require some effort on your part to … [Read more...]
How to migrate to Google Analytics 4: A step-by-step guide
As Google's Universal Analytics prepares to retire, and its successor Google Analytics 4 (GA4) is now in full swing, it's a good time to start preparing your business for the new era of data analytics. In just over a year, the July 2023 deadline will be here. This may sound like a long time, but it will go by quickly in the fast-paced world of digital. To help you be successful on … [Read more...]
AdWords Competitor Targeting: What You Need to Know Before Starting
Advertising campaigns that target the competition have been around since the Mad Men days. Now, these campaigns have evolved to include bidding on competitor keywords in AdWords. The positive aspect of this strategy is that your opponents are pulling in potential customers through Search who would be ideal for your company, and in some circumstances they may already be knowledgeable … [Read more...]
25 Days of Deals
As a new online business creator, one of the most important things you can do is to find new customers. One way to do that is to work with affiliates. Affiliates are people who go and tell their people and customers and friends about your product. If someone purchases your product, you reward the affiliate with a commission because they brought you a new customer. As a business owner, paying … [Read more...]
Converting the New Mobile Consumer
As of early 2012, 6.8 billion people own a smart phone. Only 4.2 billion own a toothbrush. That's a crazy statistic that researchers have sought to disprove in the years since - but it turns out to be actually true! We live in the technology era where people have access to a variety of electronic devices that allow them to be constantly connected. Many electronic devices that we use every … [Read more...]