The internet can assist in the process of generating new leads in numerous ways. Creating certain materials can make people aware of you and draw them closer. Other content builds trust and directly triggers leads. Eventually, it is noticed that particular items of information affect certain segments of the process. The structure of the content is crucial in determining the result for both … [Read more...]
7 Strategies to Build Brand Value at a Time of Disruption
Companies have faced a year of considerable disruption. The global spread of COVID-19 has altered how customers act, which therefore called for businesses to make big changes to their tactics and money put into digital advancements. It appears that the problems associated with racial justice and the unpredictable 2020 presidential election, as well as what followed, have left numerous business … [Read more...]
In PPC, Low CTR = Low Profits
A few years ago, the low CTR strategy might have worked out very well for you — in fact, I’d argue that brands like eBay owe a great deal of their PPC success to low CTR strategies. However, things have changed. If you’re playing by the old rules, you’re being left behind. Let’s look at the Low CTR Strategy and the surrounding dogma first. The “Low CTR Strategy” A low CTR strategy in paid … [Read more...]
How to use relationships to level up your SEO
As search engines evolve to understand language in a more sophisticated way, relationships are becoming ever more important in SEO. Semantic search is here to stay so it’s time to pay attention to connections and associations to take your SEO content to a new level. Using entities in your content can help you produce higher-quality pieces. Linking these pages, guides and sections of your … [Read more...]
Website Content
Content creation is a pillar of a successful SEO strategy. It’s also important because it’s one of the few elements of your SEO strategy you have direct control over. With proper strategy and insight, it can be a fun, illuminating process for you and your team. But if you’re new to content creation, try our guide below Start with Keyword Research One of the first things you should do when … [Read more...]
Paid Search Drives Store Revenue… But How Much?
All businesses spending advertising dollars on AdWords share typically interested in one goal: Profit. That needs an AdWords profit-driven marketing focus individual who knows what the goal actually looks like, your profits now, what profits can be, and how to optimize your AdWords campaign(s) to get there. Marketers must strike a balance between your profit and your bidding.The individuals … [Read more...]
The Keyword Discovery Process For Enterprise Sites
The keyword discovery process is critical for managing enterprise projects, as it forms the bedrock of brand messaging in search and social for large-scale websites or multiple brand sites under one corporate umbrella. This process is similar to keyword discovery for smaller sites; however, the difference in scale makes the process more complex. here are three main steps you need to take when … [Read more...]
Step-By-Step Guide to Submitting & Tracking a Google Disavow
Having a Google Links Penalty is not something you wish for, but it’s something that you might have to deal with if Google found those rotten links in your link profile. In today’s article we’re going to analyze the process of creating a Google Disavow file, submitting it to Google and tracking the results. To provide help to the people who practiced “bad” link building in the past and were in … [Read more...]
PPC survival: Handling inflation and being ready for a recession
If you’re in the U.S. and haven’t been living under a rock, then you’re probably aware that the economy isn’t in the best shape (Some people blame it on abandoning the Gold Standard in 1971, but I have my doubts). So between increasing inflation and a looming recession, advertisers are saying to themselves: “How do I afford to stay online with search?” Two scenarios with two … [Read more...]
How and why marketers are revisiting PPC campaign organization
What is PPC marketing? Pay-per-click (PPC) is an approach to promotional communication that is planned to reach a particular demographic with an advertisement. The message behind the advertisement is tailor-made to meet the needs of the designated crowd. Advertisers shell out money whenever a customer interacts with the advertisement, including but not limited to clicks. Pay-per-click (PPC) … [Read more...]