Do you need assistance to make clear SEO to people who are not altogether familiar with it – like a customer or your supervisor? Here are some great analogies you can use. The manner in which you inform others of your SEO procedures can be just as significant as actually performing them when it comes to Search Engine Optimization. You have numerous methods at your disposal for describing … [Read more...]
Customer Insights – How to Gather Customer Insights and Make Decisions
It can be difficult to recognize and manipulate the forces that guide customers' opinions and conduct. In the past, higher-ups have tended to use both measurable information obtained from polls (e.g. gauging customer approval and brand identity) along with in-depth observations from focus groups and interviews. Unfortunate as it is, both types of research suffer from a basic defect: They depend … [Read more...]
Blog Keywords: 10 Tips to Select Better Keywords for Your Articles
Choosing the appropriate key phrases for search engine optimization involves more than simply picking words and expressions that seem pertinent and are looked for regularly. It might be surprising to some, but finding the right keywords to use is far more calculated and strategic than expected. The base of your SEO strategies can decide if they will be successful or not. Selecting the right … [Read more...]
5 Ways to Instantly Get More Leads
Locating possible customers for your company is not a simple endeavor. There’s a whole strategy involved, for one thing. Discover the group of people to whom your marketing efforts should be directed, promote your business in a successful manner, and construct appealing, enlightening materials designed for your particular audience. It is also essential to continually adjust your plan in order … [Read more...]
How to Create the Best Facebook Cover Photos for Your Business
How can you grab the attention of people browsing your Facebook Page? Facebook boasts a colossal audience of about 2.8 billion users who log in monthly and spend approximately 37 minutes on the website per day. This provides an immense opportunity to expose your company to these individuals. However, if you don't have a cover image that makes a great initial impact, possible customers will go … [Read more...]
Marketing Analytics: The Simple Guide
Marketing analytics is the measurement and analysis of marketing data to seek patterns and insights that can improve marketing performance. If you are engaged in digital marketing, you have access to a massive amount of available data. However, if you don't utilize technology and methods to find, research, and explain this info, then you are going without a compass. Why marketing analytics is … [Read more...]
Digital Marketing Agency Pricing: Are You Charging Enough for Your Services?
There is currently an unprecedented interest in digital marketing services, with more companies seeking to provide them than ever before. In this amazingly demanding sector, it is essential to be distinguished from your competitors and offer more than the others. Your customers will appreciate extra services that provide tangible outcomes that they are able to assess. What is the best way to … [Read more...]
Social Media KPIs You Should Be Tracking
Many social media managers devote their effort and attention to analyzing social media metrics, but they don't always measure the fundamental indicators which truly count. It is difficult to narrow down and choose only a few crucial social media KPIs out of so many diverse figures, numbers, and measurements. That’s understandable. But, as always, we are here to help. What are social media … [Read more...]
How to Create The Perfect Content Brief When Outsourcing
Do you have your agency depend on using writing briefs to direct authors? Do you frequently find it difficult to offer instructions needed to produce content of good quality based on your customer's requirements? Instead of fighting an endless struggle, businesses who form precise content summaries for their authors will acquire better standard material and won't need to waste time revising … [Read more...]
NoFollow Links vs. Follow: What You Need to Know
Given Google's recent decision to treat the "NoFollow" attribute as a suggestion for indexing and crawling starting on March 1st, this is an ideal moment to pay more attention to internal and external nofollow links, and analyze the advantages they offer, as well as numerous ways to employ them. What Are Nofollow Links? In 2005, Google provided an option of rel="nofollow" to bloggers who were … [Read more...]