Your audience wants personalized marketing from your business. In fact, they expect it. Research has shown that the vast majority (71%) of customers prefer to receive personalized messages from businesses, and are unhappy when they receive generic communications (76%). The challenge? If you lack an understanding of who it is you're trying to communicate with, it's impossible to craft and … [Read more...]
How to Optimize Your Website for Conversion Success
Our hopes are that by designing a website or landing page, we can significantly raise our conversions, hit our revenue objectives, and continually expand our visitor numbers. The problem? It’s not always true. Generally, a website's conversion rate amounts to only 2.35 percent. It's probable that your website isn't producing results, and that's alright. Rather than being discouraged by … [Read more...]
Why You Need a Content Audit
When it comes to reaching the objectives of your content marketing, the initial reaction might be to produce and share fresh material. The issue is that this kind of material is frequently hidden and barely looked at or used again. This is sad news for certain people, as refreshing and employing existing content can be one of the most effective techniques in content marketing. Carrying out … [Read more...]
The Top 10 Google Ranking Factors
The first result that appears when searching on Google is clicked on more than 39% of the time. If someone looks up your chosen keyword phrase, 40% of the people will only click the initial result and disregard the other options. Contemplate the impression it would make on your organization if you managed to place first for a handful of the keywords you are aiming for. This guide's intention … [Read more...]
How to Shoot Quality Photos and Videos for Half the Price
People say that photography is an expensive hobby. And, for the most part, it’s true. There is an infinite amount of lenses, add-ons, pricier cameras and photography applications that can be purchased. If the cost of photography equipment is causing you to be hesitant about giving it a try, you shouldn't be deterred. In fact, the most expensive cameras aren’t necessarily better. Rather than … [Read more...]
Holiday Marketing Tips and Promotion Ideas (look into affiliate options)
What Makes a Great Holiday Marketing Strategy? Crafting a magical holiday strategy can seem particularly overwhelming. But don’t stress! Go back to the fundamentals of marketing and stick to well-established strategies, while incorporating some festive elements in the traditional tactics that have previously delivered excellent results. Audit previous holiday marketing campaigns. No matter the … [Read more...]
Display Network Targeting – What You Need to Know Before Using Display Ads
Advertising is an absolute necessity in the operation of a company, and with the intensity of the online market, it is tremendously important to reach success with online marketing. What Are Display Ads? Ads that appear on the web, in mobile applications, and on social media platforms that are visual in nature are referred to as display ads. They usually include text, images, video, and … [Read more...]
Crafting a Strong Online Identity: Strategies for Building Your Personal Brand
If you want to become known as a respected leader in your field, putting in the effort to build your reputation online is a must. Drawing attention to your proficiency and abilities not only labels you as an informed person in your field, but you also help promote your business by showing that it has smart people such as yourself. Creating a unique individual brand name will help set the way in … [Read more...]
27 Must-Read Resources on Content Marketing (Needs links?)
The idea behind "content marketing" may seem like the newest marketing trend, but this is not truly the case. In fact, content marketing has been around since newsletter publications started. If there's one thing corporations around the world continue to incorporate into their yearly plans, it's content marketing tactics, and it's no wonder given that it has been successful for hundreds, if not … [Read more...]
The History of Social Media (The Stuff You Didn’t Already Know)
A brief history of social media (the stuff you probably didn’t already know) You might be familiar with David Fincher's 2010 movie "The Social Network," which tells the tale of the birth of Facebook. The film details how the website came about in a Harvard University dorm. It is easy to think that is where the beginnings of social media lay. Although Facebook has attained the pinnacle and is … [Read more...]