What is a Facebook Story? Facebook Stories is a feature wherein users can upload and share visuals (pictures, videos, animations, and polls), along with text posts; but these are only visible for a period of 24 hours. Facebook Stories are placed right at the top of the user's News Feed, both on the app and through the computer. This means that businesses have an extraordinary chance to capture … [Read more...]

What is social engagement and why is it important? Before you launch into attempting to raise your social interaction, you need to figure out precisely what it is that you want to increase and why it is so important. Essentially, you should be knowledgeable of the metrics associated with social media that indicate user interaction and how they contribute to the overall success of your work. In … [Read more...]

Individuals in all groups of people access their mobile phones multiple times throughout the day, presenting an ideal chance for organizations and companies to contact those they need to target. The advances in mobile technology are persistent, with the emergence of virtual reality, Rich Communication Services, voice searching, and other applications. Nevertheless, SMS advertising is the most … [Read more...]

Taking into account the 3.7 billion individuals who employ social media platforms all around the world, it would be impossible not to consider social media marketing. Skilled marketers are aware that social media is an essential element of each marketing strategy. Companies can take advantage of every social media platform in order to make connections with their desired consumers. Even the most … [Read more...]

Creating a flourishing digital PR strategy is not a simple task. Various elements need to be taken into account and there are many components that must work together. However, with a reliable plan and thoughtful implementation, you can ensure that your campaign is successful. Here are some pointers to help you begin. 1. Set Specific Goals What goals are you aiming to accomplish with your public … [Read more...]

  What is content strategy? Content strategy is the process of designing and managing the entire life cycle of content to advance key organizational objectives. Essentially, this is the strategy of your company to bring in visitors, leads, interactions, sales, and other business results with the help of material. Content Strategy Matters Brands that have formulated a plan for their content … [Read more...]

What Is Email Marketing? Email is one of the earliest types of digital communication, but it is also still one of the most productivity-inducing digital marketing plans in existence. There are contemporary techniques of connecting with your audience and customers such as social media and real-time chat. No matter what other marketing channels may exist, email still reigns supreme as it is … [Read more...]

As digital marketing grows and changes, Google has instituted more stringent regulations that require webmasters and digital marketers to stay alert and prepared. Google strives to create an equal opportunity for all parties involved as advancements are made in the area of best practices. In this article, we are going to discuss the standards that make web page content stand out as "high-quality," … [Read more...]

It has been reported that more than half of visitors spend less than 15 seconds looking at a page. You have less than a second to create a positive initial impression on those that arrive on your homepage. At present, your potential customers are looking at the information, pictures, and website design of your page. Most people won't take the time to read all of your content; instead, they'll … [Read more...]

App Store Optimization involves boosting the prominence and attractiveness of an app in the app stores, in addition to raising the app's conversion rates to attract more downloads. The most widely used application marketplaces are the App Store for iOS apps and the Google Play Store for Android apps. ASO not only emphasizes a high position in the app store search results but also takes into … [Read more...]