E-commerce is having its moment. By the year 2020, Digital Commerce 360 reported that the amount had increased to a total of 861 billion dollars. In 2020, e-commerce represented 21.3% of total retail sales, a higher figure than any other year. The percentage has increased from 2019 when it was 15.8% and from 2018 when it was 14.3%. The trend is clear. People are buying online now more than … [Read more...]
The Importance of Omnichannel Customer Service in E-commerce
The 2020 Consumer Index Report by Aspect revealed that 60 percent of shoppers are more likely to do business with enterprises that offer excellent customer service. That’s where omnichannel customer service comes in. Omnichannel customer service can accelerate sales for your business. What Is Omnichannel Customer Service? Acknowledge the many avenues and tools a consumer may use to engage with a … [Read more...]
The Importance of Customer Feedback in Ecommerce
Are you aware of the opinion of the most recent customer who purchased an item from your online store regarding the product they received? What about your last ten customers? Someone who purchased a few items three months ago? Receiving feedback from customers allows you to gauge the opinion of your e-commerce customers regarding your brand and items. Currently, 43% of customers residing in the … [Read more...]
10 Ways to Improve Your SEO
Is your website, which has awesome design and content, getting the attention it deserves? Are people locating it and taking a look? Despite the growth of social networks, natural search engine results are still vital for web traffic growth, and they are unlikely to disappear soon. It is significant to boost your search engine positioning so potential customers can discover your business more … [Read more...]
5 Ways to Prevent Click Fraud on Your PPC Ads
You have put lots of effort into optimizing your advertisement effort, making webpages that compel visitors to take action, and succeeding in making sales. Your promotional materials are now being aired, however, there is a major issue: individuals are excessively tapping your ads but have no purpose of purchasing anything. The dramatic element of click fraud means advertising firms must be … [Read more...]
12 Local SEO Tips for Small Businesses
Local SEO is important. Approximately almost half of all searches done on Google involve a local search. This implies that if you run a business within a certain area and do not have a strategy in place to optimize your website for local search engine results, you are missing out each time a member of your community looks for the items or services you provide online. And there’s a lot of people … [Read more...]
How to Fix Broken Links
Why Internal Links Matter Search engines rely on internal links to comprehend the organization of a website, which is an important factor when it comes to SEO. They also assist customers in navigating their way around the website and locating the necessary information. Google has also claimed that how links are organized inside the website is an important factor in determining rankings. If … [Read more...]
The Complete Guide to Business Branding
How to Build a Brand: The Complete Guide to Business Branding In recent years, starting up a business has become much easier, however, successful branding practices can determine whether a company will be successful or not. If you are not accustomed to the varied approaches to branding, it can be intimidating to figure out which measures are essential to create a brand. We'll discuss all the … [Read more...]
How to Increase Conversions With Video Marketing
Create high-quality, helpful content Your video marketing content should be beneficial and entertaining – this applies to all forms of communication, yet it is especially essential that you don't hold back on the exertion you put into it. Construct your videos in such a way that they are educational, entertaining, and succinct, instead of advertising. Videos that are only 15 seconds or shorter are … [Read more...]
How to Optimize Your URLs for SEO
The importance of SEO-friendly URLs is frequently ignored in website optimization, although it can help your page rank higher. Generally, when examining the best methods for optimizing your website for search engine ranking, the emphasis is on utilizing the most important words over the course of your website like the passwords in meta descriptions, name tags, image alternative text, and content. … [Read more...]