It could be argued that Brexit, the United Kingdom's parting from the European Union on January 31, 2020, has been a process that has been unfolding over a significant amount of time. Since the majority of people residing in the U.K. opted to depart from the European Union in June 2016, their situation has been unsteady due to administrative details and has only been made worse by the current … [Read more...]
5 Ways to Improve Your Holiday Shipping Strategy
In the past few years, ecommerce business owners have experienced various issues with the shipping and delivery process. It is evident that shipping issues and problems with the supply line around the world are not likely to be solved soon, but you can reduce the amount of damage they cause by getting prepared in advance and taking the appropriate measures. Merchants understand that they … [Read more...]
13 Ecommerce Mistakes to Avoid
Are you looking to get the most out of your ecommerce store, reduce cart abandonment, and satisfy your target market? Excellent, you’ve come to the right place. As a proprietor of an online business, you are already well aware that anyone can establish a store and provide goods to possible buyers all over the planet. You understand that this is not a simple task to accomplish - and a lot of … [Read more...]
10 Ways to Use Google Trends for SEO
What is Google Trends? Google Trends is an amazing utility that can help promoters discover topics that are gaining popularity in different sectors. At first designed to cater to journalists, there are numerous similarities between the fields of journalism and marketing. The journalist and the marketer are both trying to get noticed. They aim to capture the attention of as many individuals as … [Read more...]
Small Business Saturday in 2020
It's not surprising that Austin, Texas residents are familiar with Lammes Candies, which has been around for over a hundred years. This small business, founded in 1885, has become a well-known Austin establishment renowned for their Texas pecan pralines - a southern delicacy. They further embed themselves in the local community by only sourcing the pecans used in the pralines from within Texas, … [Read more...]
5 Ways to Recover From a Negativity Crisis in the SERPs
Here is an overview of several popular reputation management tactics that companies in a variety of industries utilize to recover from a crisis. If you are having a similar problem with your brand, these approaches can be successful in helping you recover. How can brands justify spending on the content or social right now when the rest of the business might be struggling? Emily suggested that it … [Read more...]
5 Ways to Increase Brand Awareness Online
What is brand awareness? The recognition of your brand by your intended demographic is what brand awareness reflects. How familiar they are with your brand is also part of this. Businesses that are widely acknowledged and talked about are referred to as "trending," "buzz-worthy," or simply "popular." Generating recognition of your brand is useful when publicizing and pushing your company and … [Read more...]
How Image Optimization Can Help Your SEO Campaign
What is Image Optimization? In other words, it is the aim of creating the best possible visuals while keeping the file size as small as possible. The significance of this is that it will speed up page loading. The other side of optimizing an image is for SEO purposes. The objective of this is to have both images that are aesthetically pleasing as well as product pictures from your website, … [Read more...]
The Importance of Brand Marketing
What is a brand? Previously, branding referred to the act of labeling a product or corporate asset in order to demonstrate that it was attached to you or your organization. Using Guinness as an example, it is one of the most well-known companies on a global scale. One of the pioneering businesses to secure the rights for a symbol, the harp, by trademarking it in 1876 was them. The company … [Read more...]
How to Create a Brand Identity
What is Brand Identity? Your brand identity is how your audience sees you. When you come across someone new, you probably form an opinion about them. Then, you commence a conversation with that individual and your opinion of them extends even further. You form an impression of their character. Undoubtedly, all of your subsequent dealings with this individual will depend on this initial … [Read more...]