Social media marketing budgets are on the rise. They say that social media advertising costs at least $48,000 a year. Businesses are spending a lot of money on digital marketing and advertising, but often don't have the knowledge or expertise to use social media to improve their marketing efforts. The result of this belief is that businesses think that social media isn't working, when … [Read more...]
Quick Ways to Make Your Google Ads Stand Out from the Competition
What about your revenue? Google Ads brings in billions of dollars for the search engine giant, but what does that do for you? Advertising can be very competitive and challenging, especially for those who are just starting out. It can be easy for advertisements to get lost in the sea of other advertisements. Since there is a limited amount of space on a search results page, each result must … [Read more...]
How To Write The Best Google Ads Copy & Back It Up on Landing Pages
To create effective Google Ads, you need to use both creative and analytical skills. Since we are limited to a small number of characters on search engine results pages, we need to make sure that the ones we use are effective. When creating ad copy, it is important to consider the experience your visitor will have from the initial query to the landing page. If there’s a problem or they feel … [Read more...]
AdWords Competitor Targeting: What You Need to Know Before Starting
Advertising campaigns that target the competition have been around since the Mad Men days. Now, these campaigns have evolved to include bidding on competitor keywords in AdWords. The positive aspect of this strategy is that your opponents are pulling in potential customers through Search who would be ideal for your company, and in some circumstances they may already be knowledgeable … [Read more...]