As an advertiser, you are constantly being told that you need to increase your conversion rate. You know conversions are valuable. But do you know what they are? What they aren’t? Do you know some of the most valuable types? This is a guide on how to increase the effectiveness of your advertising through conversions. What is an advertising conversion? An advertising conversion is any goal … [Read more...]
Quick Ways to Make Your Google Ads Stand Out from the Competition
What about your revenue? Google Ads brings in billions of dollars for the search engine giant, but what does that do for you? Advertising can be very competitive and challenging, especially for those who are just starting out. It can be easy for advertisements to get lost in the sea of other advertisements. Since there is a limited amount of space on a search results page, each result must … [Read more...]
How To Write The Best Google Ads Copy & Back It Up on Landing Pages
To create effective Google Ads, you need to use both creative and analytical skills. Since we are limited to a small number of characters on search engine results pages, we need to make sure that the ones we use are effective. When creating ad copy, it is important to consider the experience your visitor will have from the initial query to the landing page. If there’s a problem or they feel … [Read more...]
AdWords Competitor Targeting: What You Need to Know Before Starting
Advertising campaigns that target the competition have been around since the Mad Men days. Now, these campaigns have evolved to include bidding on competitor keywords in AdWords. The positive aspect of this strategy is that your opponents are pulling in potential customers through Search who would be ideal for your company, and in some circumstances they may already be knowledgeable … [Read more...]