Companies have faced a year of considerable disruption. The global spread of COVID-19 has altered how customers act, which therefore called for businesses to make big changes to their tactics and money put into digital advancements. It appears that the problems associated with racial justice and the unpredictable 2020 presidential election, as well as what followed, have left numerous business … [Read more...]
How to use relationships to level up your SEO
As search engines evolve to understand language in a more sophisticated way, relationships are becoming ever more important in SEO. Semantic search is here to stay so it’s time to pay attention to connections and associations to take your SEO content to a new level. Using entities in your content can help you produce higher-quality pieces. Linking these pages, guides and sections of your … [Read more...]
5 ways ads are killing your site (& SEO)
Recently, Google announced that it was removing AdSense’s three ad unit limit on a page. This decision seems to have been largely driven by a “mobile first” strategy, as mobile sites don’t have the same limitations as desktop in terms of space and user interaction. Scrolling is not as likely a deterrent on mobile sites. This leaves more space for ads inside the “page.” So, time to … [Read more...]
The Keyword Discovery Process For Enterprise Sites
The keyword discovery process is critical for managing enterprise projects, as it forms the bedrock of brand messaging in search and social for large-scale websites or multiple brand sites under one corporate umbrella. This process is similar to keyword discovery for smaller sites; however, the difference in scale makes the process more complex. here are three main steps you need to take when … [Read more...]
Step-By-Step Guide to Submitting & Tracking a Google Disavow
Having a Google Links Penalty is not something you wish for, but it’s something that you might have to deal with if Google found those rotten links in your link profile. In today’s article we’re going to analyze the process of creating a Google Disavow file, submitting it to Google and tracking the results. To provide help to the people who practiced “bad” link building in the past and were in … [Read more...]
PPC survival: Handling inflation and being ready for a recession
If you’re in the U.S. and haven’t been living under a rock, then you’re probably aware that the economy isn’t in the best shape (Some people blame it on abandoning the Gold Standard in 1971, but I have my doubts). So between increasing inflation and a looming recession, advertisers are saying to themselves: “How do I afford to stay online with search?” Two scenarios with two … [Read more...]
Avoid the 7 most common pitfalls of automated bidding
How Bidding To Value Works In Google Ads In 2021, Google's advertising channels, which included search, shopping, and YouTube, generated roughly 80% of Alphabet's income of $257 billion. This big collective of individuals searching for products and information demonstrates the size of the ecosystem. By obtaining it, Google has amassed a massive compilation of data containing information of … [Read more...]
Critical Mistakes in Your Robots.txt Will Break Your Rankings and You Won’t Even Know It
There has been a great deal of discussion around the application of a robots.txt file amongst website owners, as it can be a beneficial resource if done properly, however at times this can have a negative impact. Rather than being vague or ambiguous, the robots.txt file is thoroughly described by Google in addition to other search engines. Robots.txt History Many of you are already aware of the … [Read more...]
Organic traffic & link building for small businesses
Link building involves acquiring external links to one's site from relevant webpages. Developing links to a website can increase the amount of high-quality connections that point to it, enhancing the possibilities for it to be positioned at a good position in search engine results. Constructing connections to one's webpage is referred to as link building. Building links for SEO purposes is an … [Read more...]
The Complete Guide to Stand-Out Social Media Formatting
Social media marketing budgets are on the rise. They say that social media advertising costs at least $48,000 a year. Businesses are spending a lot of money on digital marketing and advertising, but often don't have the knowledge or expertise to use social media to improve their marketing efforts. The result of this belief is that businesses think that social media isn't working, when … [Read more...]