As an entrepreneur over 40, it can be challenging to keep up with the latest technologies and trends in the business world. However, ChatGPT is a tool that can help you tap into new opportunities and generate income. ChatGPT, or Chat Generative Pre-training Transformer, is a large language model developed by OpenAI. It is designed to generate human-like text and is trained on a massive … [Read more...]
How to use persuasion throughout the ecommerce customer journey
We need to create an ecommerce customer journey that is easy to use and persuasive. Working Psychology defines Persuasion as being: "Persuasion attempts to win “the heart and mind” of the target. Thus persuasion must induce attitude change, which entails affective (emotion-based) change. Although persuasion is more difficult to induce, its effects last longer because the target actually … [Read more...]
Ecommerce Email Marketing: More Sales with Landing Pages
We've all had our ecommerce email marketing fail at some point. You carefully plan an email campaign that will help you sell a lot of products. After you build a beautiful HTML template and write engaging copy, you can test your subject line to see if it is effective. You implement an obvious and compelling call to action. Even after all that work, the ecommerce landing page that your … [Read more...]
How to migrate to Google Analytics 4: A step-by-step guide
As Google's Universal Analytics prepares to retire, and its successor Google Analytics 4 (GA4) is now in full swing, it's a good time to start preparing your business for the new era of data analytics. In just over a year, the July 2023 deadline will be here. This may sound like a long time, but it will go by quickly in the fast-paced world of digital. To help you be successful on … [Read more...]