What is an Order Confirmation Email? The merchant will send a message to the customer confirming their purchase once they have finished shopping in an online store. This email is directed specifically to a single customer and is based on something that they have done, as opposed to a promotional email which would address a net of individuals. An email confirming an order is placed is a great … [Read more...]
How to Segment Your Audience Using Customer Segmentation
Your audience wants personalized marketing from your business. In fact, they expect it. Research has shown that the vast majority (71%) of customers prefer to receive personalized messages from businesses, and are unhappy when they receive generic communications (76%). The challenge? If you lack an understanding of who it is you're trying to communicate with, it's impossible to craft and … [Read more...]
Transform Your Ecommerce Site with a User-Centric Approach
The user is a vital element without which the web would be unable to function. What is the point of this infrastructure and data if not for the benefit of the person utilizing it? It may appear to be self-evident, but it has not always been that way. In the last few years, a shift toward a more customer-focused approach to developing digital technologies has taken place. Companies have … [Read more...]
How to Use Google Search Console
Do you want to find out if your SEO initiatives have been successful? Google offers a free service called Google Search Console that provides a large amount of data about the effectiveness of your website, issues related to safety, mistakes, and other issues. How does it work? That’s what we’re going to cover today. What is Google Search Console? Google Search Console is a collection of … [Read more...]
Logo Redesigns – What Inspired Them?
Logo design and brand identity are both imperative for any company if they want to prosper and increase their chances of success - there is a telltale link between them. Logos create brand recognition, which is a key part of generating consumer faith and familiarity. This, in turn, leads to increased sales and ultimately higher profits. Although what you produce is important, the primary … [Read more...]
Shopping Cart Software – What You Need to Know
Businesses and consumers alike have their eyes on ecommerce. If you are aware that online shopping and the capability to purchase goods from different channels will likely increase in the coming years, then you are searching for a shopping cart application. If you want to take advantage of this change in behavior of buyers, you have to be able to process payments on the Internet. A shopping … [Read more...]
How to Do Market Research for Ecommerce
The growth of eCommerce has been extra-ordinary. An increasing number of fresh business owners are engaging in e-commerce by peddling goods on the internet. However, regretfully the bulk of them do not carry out correct market research, which results in the closure of their ambition to create the next Amazon, eBay, or Aliexpress too soon. Going along with popular trends can only bring you so … [Read more...]
The History of SaaS
What is Software as a Service? Before getting into the timeline of SaaS, let us first explain what it is. The phrase "Software as a Service" is quite a general expression, and can have different interpretations for different individuals. For the intent of this article, SaaS is the same as cloud computing. Software as a Service (SaaS) is often equated to Infrastructure as a Service (IaaS), … [Read more...]
Steps to Frictionless Shopping in Ecommerce
It is not surprising that ecommerce has become an immensely strong force in retail. Making purchases over the internet is simple and comfortable, and when done successfully, it can produce a nearly effortless shopping experience right from a person's couch. It is expected that online sales will constitute 24.5% of all retail revenue worldwide by 2025. The worldwide attraction to the comfort … [Read more...]
B2B Ecommerce – What You Need to Know
What is B2B ecommerce? B2B ecommerce involves handling orders for corporate clients, instead of orders meant for individual buyers. Orders placed in the business-to-business realm usually have less frequency, are sold in larger quantities, and dispatched using freight services (or sent parcel-style for lighter orders). 3 common types of B2B ecommerce businesses The market is significantly … [Read more...]