What Exactly Is WordPress? WordPress started out as a convenient technology that enabled individuals to quickly post their ideas on the web in the form of a blog. Its uncomplicated design made this possible. Over time, it developed into a much more intricate piece of free software. Creators crafted plugins and themes to make WordPress pages more intriguing and helpful. Gradually, WordPress … [Read more...]
Who, What, & How to Hire for Your Customer Support Team
How to Scale Customer Support How did our hopes for development come to fruition so quickly, only to dissolve into four months of customer service chaos? It's uncanny how quickly things deteriorate when they are damaged, isn't it? Looking back, it is especially eerie to consider that this could have been prevented. We had to figure out how to enlarge our system before it became overloaded, not … [Read more...]
27 Must-Read Resources on Content Marketing (Needs links?)
The idea behind "content marketing" may seem like the newest marketing trend, but this is not truly the case. In fact, content marketing has been around since newsletter publications started. If there's one thing corporations around the world continue to incorporate into their yearly plans, it's content marketing tactics, and it's no wonder given that it has been successful for hundreds, if not … [Read more...]
8 Ways to Write Great Meta Descriptions
The meta description of an HTML page is a short piece of text with a maximum of 160 characters that summarizes the contents of the website. Search applications can utilize snippets in search results sometimes to inform individuals about the content of a webpage prior to them picking it. In this article, we will explore the way search engines handle meta descriptions, opinions from leading SEO … [Read more...]
Creating a Memorable Slogan: Tips and Tricks for Crafting a Catchy Tagline
Excellent taglines share similar characteristics - they are recognizable, succinct, and accurately depict a company's identity. Developing a corporate slogan necessitates certain procedures and great concentration accompanied by a bit of imagination. Experts suggest that slogans should be easily recalled and evoke emotions from customers. View the tagline as the most condensed way to express … [Read more...]
Maximize Your Event’s Impact: Secrets to Securing Sponsors for Your Online Events
You have to come up with approaches to identify and bring in sponsors for virtual events. Hosting an event, even online, is expensive. Revenue from ticket sales alone may not be enough to cover all the expenses. This is where event sponsors come in. What is Event Sponsorship? A connection between a brand from outside the company and an event planner is established in an event sponsorship. … [Read more...]
Customer Insights – How to Gather Customer Insights and Make Decisions
It can be difficult to recognize and manipulate the forces that guide customers' opinions and conduct. In the past, higher-ups have tended to use both measurable information obtained from polls (e.g. gauging customer approval and brand identity) along with in-depth observations from focus groups and interviews. Unfortunate as it is, both types of research suffer from a basic defect: They depend … [Read more...]
13 Marketing Metrics You Should Consider Tracking
Organizations can increase their earnings through three strategies: acquiring higher income with a predetermined expense, attaining the same revenue with a decreased expenditure, or pursuing both options. All techniques necessitate attentively measuring and keeping track of performance operations—and that is something that cannot be accomplished without employing business metrics. Utilizing the … [Read more...]
Where to Focus When Building Your Hybrid Working Model
How things have changed. Emergence of the Omicron variant slowed progress toward new work models. “The Great Resignation” also materialized, with workforce implications that are every bit as profound. The researcher who coined that phrase predicts the trend will continue but eventually slow in 2022, flexible work will become the norm, and companies will embrace remote work to fill roles. 5 … [Read more...]
The Path to Becoming a Customer-Centric Organization
It's one thing to say you're customer-centric, but how do you get there and measure your organizational customer-centricity? Consumers today are a tough bunch to keep loyal. Three-quarters make some change and about 40% switch brands, according to a McKinsey & Company study released in October. Older consumers often leave brands because of value and availability, while younger consumers … [Read more...]