Link building involves acquiring external links to one's site from relevant webpages. Developing links to a website can increase the amount of high-quality connections that point to it, enhancing the possibilities for it to be positioned at a good position in search engine results. Constructing connections to one's webpage is referred to as link building. Building links for SEO purposes is an … [Read more...]
Critical Mistakes in Your Robots.txt Will Break Your Rankings and You Won’t Even Know It
There has been a great deal of discussion around the application of a robots.txt file amongst website owners, as it can be a beneficial resource if done properly, however at times this can have a negative impact. Rather than being vague or ambiguous, the robots.txt file is thoroughly described by Google in addition to other search engines. Robots.txt History Many of you are already aware of the … [Read more...]
Develop Content Marketing KPIs to Gain a Better View
Companies invest significant time, funds, and resources into developing content for their brand. According to the Content Marketing Institute, on average marketers spend 25% of their budget on content marketing. But why? A smart business understands that content can serve a number of purposes: Search Engine Optimization (SEO): The more content and pages you add to your website … [Read more...]
How to Get Google to Index Your Site With the Coverage Report
If you want to call yourself a technical SEO, you need to be using the Google Search Console Index Coverage report. It’s an invaluable tool for understanding: Which URLs have been crawled and indexed by Google and which have not. And, more importantly, why the search engine has made that choice about a URL. The report is easy to follow because it uses a traffic light color … [Read more...]
AdWords Competitor Targeting: What You Need to Know Before Starting
Advertising campaigns that target the competition have been around since the Mad Men days. Now, these campaigns have evolved to include bidding on competitor keywords in AdWords. The positive aspect of this strategy is that your opponents are pulling in potential customers through Search who would be ideal for your company, and in some circumstances they may already be knowledgeable … [Read more...]
Google AMP & SEO: Everything You Need to Know
The AMP Project has been controversial since its launch. It promises what is essentially a website that loads quickly and has a higher ranking on Google searches, but in exchange you have to use a simplified version of HTML. This means making your website more appealing to users by reducing its size. There are many success stories, but for many others, the implementation was done … [Read more...]
An SEO Guide to Google Advanced Search Operators
Google search is a powerful tool on its own. You can search for anything on Google, but do you know that you can use specific search tricks to find more specific results? Google search operators are a powerful way to improve your search engine marketing. If you use the right search operator, your searches will be more efficient and accurate. Google search operators that are more advanced can … [Read more...]
Just Because Your Business Made it Through Covid, You Can Still Use A Little Help.
Have you heard about the huge IRS Employee Retention Program (ERC)? Probably not. Your accountant may not know about it, either. Check out our discussion of a fantastic FREE opportunity for businesses that survived Covid to apply for a SIGNIFICANT rebate of taxes paid. Go HERE for more information and to find out if you might qualify at NO COST to you! … [Read more...]
10 People Skills for Web Marketing Success
People who want to learn more about web marketing often look for instructions on how to do things like SEO research, social media implementation, and keeping up with changes in algorithms. They also want to know what successful web marketers are doing that is new or different from what they were doing in the past. Although strategy is important, there is more to SEO than just … [Read more...]