Is blogging important when it comes to lead generation?
It is—in fact, it’s crucial.
Take a look at the stats to understand the importance of blogging when it comes to lead generation:
- Orbit Media’s annual blogging survey found 77 percent of bloggers say blogging delivers results.
- According to HubSpot, 60 percent of consumers regularly read blog content.
Does your blog bring you a consistent number of visitors, likes, and comments? Are the visits resulting in conversions? That is your main goal, isn’t it?
The value of blogging is only truly realized when the individuals who view your blog turn into potential customers; anything else is solely a measure of self-importance.
Put your efforts into blog lead generation to up the amount of leads and escalate your conversions.
How do you convert visitors to leads?
In the following section, I will guide you through six different lead generation approaches that you can start applying immediately. Let us take a look at why the generation of leads is so significant for the expansion of a business.
Why Does Blog Lead Generation Matter?
Businesses are starting to recognize the value of creating leads over the internet, which is forecasted to bring in 3.2 billion in advertising costs by 2023.
Attracting visitors to a blog is just one stage in the process of turning them into customers. Ideally, you would like to transform visitors into potential buyers and potential buyers into clients.
When you utilize your blog to acquire new clients, it will bring in natural, specific leads. In exchange, your blog gives your readers something of worth and assists you in creating new leads with CTAs and other strategies.
That’s where blog lead generation comes in. It helps you:
- connect with your target audience
- build a loyal customer base
- increase your revenue
- create quality leads
- enhance your business visibility
- familiarize prospects with your brand
How to Create an Effective Blog Lead Generation Strategy
A blog-based lead generation tactic attracts potential clients to your website or blog. You can formulate your approach based on your desired end goal, but here are some general directions to assist you in the beginning.
- Understand your audience: You can gain a better understanding of your audience through surveys, forums, social media, and inviting feedback.
- Define goals and outline how your content will help you get there: To do this, create a blogging strategy, so you write each piece with purpose.
- Offer value: Aim to create a wide range of content that will resonate with your audience, while also providing value. To achieve this, use surveys, forums, and social media to understand common pain points and present your products/services as the solution. Include CTAs throughout your content to urge your reader to take the next step.
- Increase your reach: Promote your content on social media to reach a wider following.
- Test: Try different strategies by using A/B testing
- Measure results: Track KPIs like click-throughs, conversions, and acquisition costs to understand what type of content resonates with your audience.
5 Powerful Ways to Get More Blog Leads
Are you all set to bring in more prospects from your blog and become more familiar with your customers? Here are six methods to help boost the number of leads generated by your blog.
1. Use Natural CTAs in Your Blog Posts
Each of your blog posts needs to include a call to action. If you are only including an invitation to leave a comment at the end of your posts, you are not doing it correctly.
You must have your visitors take action, such as signing up, downloading, clicking, reading something else, subscribing, installing, and contacting you, if you intend for your blog lead generation approach to be rewarding.
2. Use Retargeting to Reach Back Out
Even with your most determined attempts, many visitors will leave without submitting a form. It’s just the nature of online marketing.
It is possible that they did not have adequate time, the incentive that was presented was not interesting enough, or they overlooked it.
That’s where retargeting comes in. It gives you another chance to close the deal.
Marketers measure the effectiveness of their retargeting systems every month or three months. If you haven’t achieved the outcomes you desire from your retargeting initiatives, think about utilizing services such as ReTargeter, SharpSpring, or AdRoll.
Basically, a small coding sequence known as a pixel is located on your website. A tracking cookie is placed onto the browser of each person who visits your blog, allowing it to follow them on the web.
It’s a lot less creepy than it sounds.
Have you ever seen an advertisement for something you were researching on Site A displayed in either the sidebar of Site B or your Facebook page? That’s retargeting doing its thing.
The tracking pixel monitors the user’s activity and shows ads related to your blog or landing page in order to incentivize them to revisit. You get a second chance to convert them.
3. Offer Exclusive or Upgraded Content
One more powerful way to get people to your blog is to give them exclusive or restricted material in return for their contact information. This has the potential to greatly increase involvement and conversions. Just ask the digital marketing agency Whole Whale.
They saw a jump of 62% in conversions and a doubling in email sign-ups.
At the end of your post, provide an extra resource that is related to the topic. It could be a design, to-do list, or strategy that makes it easier for people to start working with the information they just acquired with the least difficulty.
4. Use Exit Intent Pop-Ups
Pop-ups appear on a website or blog as someone is about to leave, prompting them to either subscribe or follow you on social media. This is a great strategy for bloggers who don’t have a lot of followers to expand their fan base by expanding their outreach to readers who enjoy their content.
The likes of HubSpot put the exit pop-up to use to get visitors to subscribe, and your pop-up could be a:
- simple pop-up form
- a custom offer or quiz
- an eBook or course
- a discount
Exit-intent pop-ups can be highly advantageous if employed correctly, as they are capable of keeping cart abandonment down, creating an atmosphere of necessity, and greatly improving lead generation.
5. Focus on Buyer Personas
A customer profile imagined in detail is one that encapsulates the wants and wishes of the intended audience. The intent of creating a customer persona is to provide guidance with regard to the design and content of your product or service.
It is essential to construct customer personas since they allow one to recognize what material would be pertinent to specific patrons. This also assists you in building a specialized content plan for every variety of consumers.
To design your buyer personas, consider the essential properties and population data of the leads you want to aim at.
Juicing Your Lead Generation Efforts With Content for Lead Nurturing
Coming up with relevant content like reports or whitepapers, then raising awareness of them using both organic and paid ads, is just the start of what you can do to generate leads online. Bombing potential customers with offers or advertising to those who have already expressed interest in a product or service can only bring a person or business so much success. You have to nurture those newly acquired leads.
By introducing an enhanced content plan to your marketing funnel, you can captivate and excite your audience, as well as push them further toward the end of the sales funnel. You can consider employing infographics, videos, pictures, and podcasting as some of the possible options for content. Imagine your whole content marketing scheme as a powerful attractor that draws in and develops prospects.
A Content Marketing Institute and Marketing Profs study reported that while a majority of B2B businesses use Content Marketing tactics, only around 38% believe that their strategies are successful.
Almost half of these companies did not keep an accurate record of their strategies. Ultimately, it is difficult to determine which methods are constructive or damaging to the company. It is necessary for you to evaluate yourself and figure out what would be a successful approach for your target audience.
We include various components of content marketing within our leading-edge strategy for creating digital leads so we can get the highest possible outcomes.
Webinars for Lead Generation Efforts
Webinars are a great source of exclusive data and will help broaden your email list and a number of leads. Remember that you must advertise your webinars to get people to attend. We promote ours on LinkedIn groups.
It is possible on LinkedIn to hone in on particular cohorts depending on their areas of knowledge, interests, or matters of discussion. Making sure that your message resonates with your audience helps to avoid sending solicitous sales letters and overwhelming advertisements. WebinarNL says, “webinars generate a lower cost per lead and high level of engagement with prospective clients.” They also detail several benefits of hosting webinars including:
- Direct contact with your target audience
- Reaching your prospects both live and afterward
- Interaction with your target group
Podcasting
One of the most overlooked methods of acquiring fresh potential customers is through podcasting. It can be accessed for no cost and provides high-quality audio programs to be downloaded via RSS to a personal computer, MP3 player, or cell phone. Listeners only have to subscribe to a podcast once.
Rob Walch of Libsyn claims that podcasts have the exact opposite effect of what Twitter does, in that it provides one with extended quality time with the individuals in their audience who are devoted to the podcast.
You will have to start off by doing some research on a subject that will make your podcast stand out. Make sure to craft blog posts that capture your audience’s interest, start your podcast, and have your listeners tune in.
Gaining insights from a specialist in their field or organizing a public discussion could help expand the reach and boost the audience size. Make sure that your conversations with potential customers center around ideas that you both have information on and can share. This is an ideal start to positioning yourself as an influential figure within the industry.
Benchmark states that the purpose of a professional podcast is to form a dialogue that can be continued when you meet with your client for the next meeting.
Consider this to be a preview of what will happen with potential customers in the future. Establishing trust and providing evidence-based facts are necessary for fostering a successful business partnership.
Podcasts can be distributed easily through LinkedIn group posts, Twitter tags, and Facebook advertising. You also have the choice of posting your podcasts on your Facebook page. To do this, make sure to select the setting “Upload as video to Timeline” so that your followers can hear it.
Guest Blogging
What does your business specialize in? Moving, fitness, prepping? Do you know if this is a facility for rehabilitation, a university, or an agency which provides advice?
Creating content for a blog related to your business sector will prove how knowledgeable you are in your field and bolster your brand while allowing you to reach an expanded set of readers. This is a great opportunity to increase your number of followers by creating the ideal biography and headline.
Come up with a list of publications in the same industry that you are in and make sure the content you create is suitable for them, their readers, and ultimately for you. If people respond to your content, it could lead them to visiting your website, connecting with you, and providing their email address. A smooth way to earn more leads.
You should make sure that your potential customers understand that you are an authority in what you do or the top in your industry, and motivate them to work their way up your sales funnel.
Other Fast and Easy Ways to Increase Lead Generation
Choose the Right Social Media Platforms for Lead Generation
Utilizing social media is an effective way to build up your lead-generation process. Do not put forth effort or resources into every possible social media avenue until you understand what is best for your company.
The success of social media for generating leads lies not only in how much exposure your brand has but also in how effectively you convert engagements into sales. Basically, how prospects turn into leads.
Check to see how much traffic each platform you have a presence on brings to your landing pages via either Google Analytics or a comprehensive social media management service that allows for monitoring conversions. Which social media networks are the most effective in terms of producing content engagement and generating leads?
Selecting the apt social media outlets for your lead generation campaigns will have a direct correlation to your transformation counts and help lower your advertising budget.
Increase Lead Generation with Social Video
The quality of leads generated from social networks cannot be accurately predicted by the number of likes and shares. And pretty bad at generating leads as well. Viewing videos provides two advantages for B2B lead generation.
If someone takes the time to check out one or more of your videos posted on Facebook, Linkedin, Instagram, or embedded on your website, they can start to create a relationship of confidence and friendship for your company.
Making video views a priority in the process of generating leads may be more beneficial than just focusing on clicks and conversions.
Conclusion: Blog Lead Generation
The success of content marketing is evidenced by the fact that many leading companies such as American Express and QuickBooks employ it. If you apply it correctly, it can help continuously attract people to your blog posts and other online materials.
However, content marketing isn’t enough on its own. If you wish to succeed in the long term with your business, you must change site visitors into leads after they come to your website.
A successful strategy to stimulate prospects is to provide complimentary material to compel visitors to provide you with their contact details. Foster the leads until they are in a place to become patrons and your transformation rate will go up.
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