B2B Ecommerce Success – 5 Businesses That Are Getting It Right

For one thing, it isn’t easy. As a B2B brand, you face many challenges:

• Managing large catalogs with thousands of products.
• Providing price quotes for bulk orders.
• Customizing orders.
• Managing complex transactions.
• Offering payment options.
• Integrating internal systems.
• Fulfilling large orders quickly and reliably.
• Providing excellent customer service.

And that’s the short list.

Fortunately, the right ecommerce solution can solve all of these challenges and enable you to:

• Quickly get your B2B company online,
• Meet the expectations of today’s modern B2B buyers, and
• Grow your business.

Many companies like yours that specialize in business-to-business transactions have experienced amazing achievements in electronic commerce and have grown to be top names in their field. Certain B2B businesses are generating positive results by incorporating components of B2C into their enterprise.

ResMed is an international business dealing with connected health and providing over 9 million devices which are connected to the internet so that patients can be observed daily. Prior to transitioning to an online sales model, all requests from companies to other companies were either placed over the phone or emailed and eventually added to a spreadsheet. That created a lot of operational challenges.

Customer groups for personalized experience.

By switching to BigCommerce’s ecommerce system, ResMed was able to gain access to the diverse elements which their B2B business required without dedicating extensive spans of time to setting them up. However, ResMed stands apart from the rest because they are the only ones that offer the ability to log in for distributors, create and set up client groups and their respective prices, set up deals, effectively organize stock, and provide store credit.

Rajiv Shanmungananthan, who is the Customer Facing Applications Lead at ResMed Asia, explained that the defining features of BigCommerce that contributed to their decision were the ability to create log-in only access for distributors, separated customer groups with individual pricing lists, promotions with coupons and discount codes, streamlined inventory management, and granting of store credit to customers.

Avery Dennison furnishes companies with environment-friendly packaging, printing, labeling, safety, and attaching options. When the business changed their ecommerce system, aims were to provide B2B customers with a straightforward online shopping experience and to maximize profits by attaining organic search engine rankings. Avery Dennison has a broad array of items in their catalog that is straightforward to navigate. Navigating through the website is made simple and straightforward with the organized search structure and faceted search capabilities, assisting customers in locating items quickly and easily.

Search engine optimization.

The organization made improvements to the whole website with both a technical and content-based focus, guaranteeing that the layout of the site is attractive to search engines, as well as the visitors. Google has given a boost to the site’s standing by promoting it’s ranking and customers have responded by increasing sales for Avery Dennison. Roxanna Holley, of Avery Dennison’s ecommerce merchandise division for printer solutions, states that customers have started to search for them on Google. We’ve noticed a considerable rise in income stemming just from organic search engine traffic. This money might not have been earned if we did not possess this website.

Berlin Packaging provides containers and packaging materials on an international level. As they were creating their e-commerce website, having excellent customer service was unquestionably a priority.

The website not only displays products in detail with high-quality pictures and precise descriptions, but also allows B2B customers to efficiently find what they need from the company’s wide selection of products with its filtered searching. Clients can refine their search using a variety of factors, such as material, hue, form, capability, operation, and others.

Integrations improve service.

Berlin Packaging combined their ERP with their online commercial center to use data across both systems. As well as streamlining the company operations by ensuring stock, clients, and orders are connected, the integration also amplifies client care. When customers get in touch with Berlin Packaging for aid, they just have to give their purchase order and the company is instantly able to find all records associated with them, including invoices from past orders, as well as balances and credit limits.

B2C-like shopping.

Berlin Packaging provides a shopping experience similar to those offered to consumers to business buyers, with helpful features such as live chat, customer reviews, and related products. However, B2B shopping also comes with exclusive features, for instance, the possibility to ask for credit and the freedom to get an estimate.

Clarion Safety Systems creates and produces safety labels and signs. When the firm changed its online shopping system, it modified its category organization so consumers could get to items simpler. It was critical that Clarion Safety Systems had this, as they possess 9,000 distinct items and three fourths of their income is sourced through their on-site search engine. This enhanced capability and simplified product navigation enhances the customers’ shopping experience from start to finish.

Customer experience.

The company gives B2B purchasers a plethora of data to enhance their purchasing and branding experience, featuring an extensive collection of safety instruction recordings, safety material, fact sheets, and FAQs. Clients have access to Clarion Safety Systems’ custom quote request function to gain cost details for personalizing safety labels. Customers can have fast aid through a live chat, apply for credit, file a buy order, and ask for an appraisal for bulk orders.

Good Start Packaging provides companies with packaging that is both eco-friendly and decomposable. The company completely reworked its website to provide corporate customers with a shopping-experience similar to what one might find at a retail store, featuring an attractive layout, real-time conversation, vivid product photographs, product films, and straightforward navigation. Good Start Packaging put in place a faceted search system, including easy-to-use filters that refine search accuracy by allowing customers to refine results by brand, material, product measurements, and either hot or cold food.

Social proof.

In the bottom left of the website, there is a button that will take you to Google Customer Reviews in order to improve people’s trust in the product. Consumers in the business-to-business markets are able to review more than one hundred customer feedbacks that present Good Start Packaging a 4.8 out of 5 score in total, demonstrating the brand’s worthiness and quality of its goods.

Atlanta Light Bulbs has been operating in the ecommerce industry since 1999, yet recently they have made changes to expand their profit while still providing more features to their customers and enhancing their shopping experience. Users can take advantage of the website’s categorised search feature so they can quickly limit product searches according to brand, cost, length, base kind, bulb shape, electricity, voltage, and more. Furthermore, nearly 300 Google Customer Reviews can be accessed with one click.

Mobile shopping app.

Atlanta Light Bulbs is striving to create an even better experience for their customers by providing a mobile app. This makes the process of ordering much simpler for buyers who are always on the move. The company employs a separate application to allow customers to ask for personalized quotes in a brief amount of time. Using a different app, Atlanta Light Bulbs allows customers to make a proposal for the price of a product and receive notice of whether their offer has been accepted. If so, the customer can check out. If not, Atlanta Light Bulbs has an alternate offer.

Customer groups.

The organization divides their customers into categories and awards discounts based on the amount of money a category is projected to spend. Customers are assigned to one of Atlanta Light Bulbs’ loyalty programs where they get store credits each time they make a purchase; this helps increase loyalty and revenue for the company. The ecommerce platform is connected to Atlanta Light Bulbs’ ERP system, enabling instantaneous synchronizing of data through Application Programming Interfaces.

Casey’s Distributing is one of the biggest suppliers of sports memorabilia in North America. The organization collaborates with several thousand vendors and dispenses supplies for more than 50 producers and an excess of 50,000 distinct items. Customers get the advantage of a neat and user-friendly product list which shows the amount of product in stock as well as whether it can be sent from a different location. Casey designed a program so that web-based stores can incorporate NFL, NBA, NCAA, NHL, and MLS products to their platforms in order to offer for sale.

Now, let’s take a look at the examples.

1. Danish Water Technology

This site, that has been expertly constructed, is owned by a Danish business that provides water pipelines and other associated equipment to both homes and businesses.

An interactive map is featured throughout the website, housing all information in a visually intuitive manner. The map depicts a city block and each part displays how water flows through it. Once you select any of the figures, you can get comprehensive data about its recently developed water technologies.

The view is captivating, and even if you have no intention to buy anything from the business, it still draws you in. One should strongly contemplate this website as a perfect illustration of how B2B eCommerce should be completed.

2. 3DXTech

3DXTech, a 3D printing company, is an exceptional case of a successful B2B eCommerce website that has made its presence felt. A lot of online stores employ popups and advertisements, but they usually aggravate visitors and are not beneficial. However, that’s not the case with 3DXTech.

The popup on the website is nicely arranged and if you provide your email address, you’ll be offered a free item. Moreover, the foremost banner of the website always features an item that has recently become available again.

Furthermore, the business gives out incentives such as shares on social media and reviews.

Ultimately, the aim is to draw in the consumer by giving them the things they desire while simultaneously profiting from the deals.

3. Alibaba

The Chinese behemoth Alibaba is among the largest companies dealing in both business-to-business and business-to-consumer eCommerce worldwide. It sells products in 40 different industries in total. This company provides services to over 18 million customers and vendors worldwide, including in 240 nations and regions.

Innovation was essential for the beginning of its accomplishment. It started to put together a system consisting of Chinese makers and the world’s marketplace. It is quite remarkable that Alibaba was pioneering online trading even back in 1999, when the use of the internet in China was minuscule.

Alibaba developed an arrangement that was capable of enlarging itself in line with its progress. The company achieved success through continually prioritizing their customers’ requirements, similar to how Amazon does. Nevertheless, it additionally accomplished this by providing the same items custom-made to every B2B market it went into.

Additionally, all of that is free. Alibaba brings together purchasers and vendors, making income from advertisements and commissions. The company’s prosperity doesn’t only rely on the website, but more importantly on how they manage and treat their customers, which eventually applies to the website experience as well.

4. Amazon Business

Amazon Business is as prominent a player in the world as Alibaba is. It began even before in the Americas, and you likely are pretty knowledgeable about their internet presence.

A lot of people are unaware of the accomplishment of Amazon Business, Amazon’s B2B service. In 2018, they achieved a turnover of $10 billion in only four years.

It has a well-rounded set of features that any B2B business could need.

What exactly does Amazon Business do that makes it so successful?

• It easy to use. Amazon Business includes features like paying by invoice, approval workflows, multi-user accounts, and more.
• It adds value. Buyers have Business Prime with different levels that unlock more benefits. Each level is unique and offers specific pricing, to the benefit of Amazon.
• Amazon Business innovates. It continuously tests new features and makes changes to the existing experience. As you probably already know, it’s always ‘’Day 1” at Amazon.

5. ACME

ACME is a large distributor of packaging materials to freight companies and consignors. It has a minimalistic website that’s genuinely carefully designed. The B2B eCommerce website was carefully and thoughtfully designed, showing great attention to detail.

All visuals, content, and clickable components have been purposely created to provide a pleasing experience for the viewer.

However, it’s not all about the look. ACME provides extensive, high-grade data about their products and services. All the content and images are specifically designed to display the information that potential customers need to view.

X-Cart is appreciative of the care given to detail and they are able to assist you in enacting the same on your B2B website.

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