There are many digital marketing channels to help expand your business, like social media, pay-per-click, search engine optimization, and affiliate advertising. Effective entrepreneurs in the e-commerce sector recognize email marketing to be one of the most lucrative communication methods available. Let's examine "e-commerce email marketing" and why it is beneficial for e-commerce … [Read more...]
Is Your Mobile Website Stressing People Out? A Simple Guide to Improving Page Load Time
Website loading times that happen quickly don't just bring about a more enjoyable individual experience - they can also have a noticeable effect on the success of the website. Rapid loading times contribute to an improved user experience, ultimately resulting in a longer time spent on the website, more pages viewed, and an increase in profitable transactions. Google has begun to give precedence … [Read more...]
12 Sales Metrics Every B2B Organization Should Be Tracking
Measuring and evaluating metrics is a crucial part of business operations in any sales-related enterprise, but it is especially difficult for B2B sales teams. Marketing to other businesses is markedly different from marketing directly to consumers. In B2B trading, the risks involved tend to be more considerable and finalizing the transaction is likely to be a more protracted procedure. It is … [Read more...]
5 Ways to Find Content Gaps and Fix Them
When it comes to content creation, gaps are inevitable. Despite being a top-notch writer, it is inevitable that the environment around us is continuously changing. Information becomes outdated. Keywords fluctuate over time. Customers shift interests. It’s not your fault. It is your duty to discover and resolve any material shortages that appear if you want to remain at the top. Why are content … [Read more...]
What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?
Hidden semantic indexing (LSI for short) can be a daunting and perplexing phrase for anyone hearing it for the first time. It is a good thing that grasping the concept of computer science isn't necessary, because it is something you are likely already acquainted with if you know the basics of keywords and their association with SEO. In this article, we will explain what LSI is and its … [Read more...]
How to Rescue Your B2B Content Marketing Strategy
Few firms fail to recognize the importance of creating an effective content marketing plan. It is a commonly accepted practice among many marketers and executives that they must use this technique in order to remain competitive in today's markets and establish connections with potential clients. Recently, the most pressing question for numerous B2B companies has shifted from "Should we create … [Read more...]
The Ultimate Cheat Sheet for Mastering Mobile Marketing
By 2018, Statista reported that a total of 3.7 billion people were using a mobile device to get onto the internet. That's more than half the world's population. People purchasing smartphones rather than PCs as the initial way to get online is a trend seen in many countries, with mobile technology's remarkable development being a major factor. And marketers need to adapt. What strategies do … [Read more...]
What is Employee Engagement? [+11 Data-Backed Benefits and Strategies]
If you have come across the phrase "employee engagement" in the game of buzzword bingo, do not disregard it as simply a cliche. An investigation conducted by Gallup has determined that an annual sum of 8.1 trillion dollars is lost by the global economy yearly due to the lack of engagement. Thankfully, the opposite is also true. Enhancing worker involvement can increase financial gain, advance … [Read more...]
The AIDA Model: A Proven Framework for Converting Strangers Into Customers
In the modern era of digitization, businesses have devised their whole marketing plan around the AIDA system. AIDA stands for Attention, Interest, Desire, and Action. Every phrase is indicative of a distinct step in the process of a customer's purchasing path. Before explaining how you can incorporate the AIDA model into your own content marketing strategy, let's review what this model is and … [Read more...]
The Field Guide to Twitter Advertising: How to Create & Launch Campaigns
Twitter maintains strong activity with 302 million monthly users and creates 500 million postings daily, a remarkable outlet for businesses to publicize their products. Despite the platform being close to a decade old, the majority of its promotional items are still new. The company began to aggressively promote new, cutting-edge solutions within the last two years. In the past, Twitter's … [Read more...]