Advertising campaigns that target the competition have been around since the Mad Men days. Now, these campaigns have evolved to include bidding on competitor keywords in AdWords. The positive aspect of this strategy is that your opponents are pulling in potential customers through Search who would be ideal for your company, and in some circumstances they may already be knowledgeable … [Read more...]
How to migrate to Google Analytics 4: A step-by-step guide
As Google's Universal Analytics prepares to retire, and its successor Google Analytics 4 (GA4) is now in full swing, it's a good time to start preparing your business for the new era of data analytics. In just over a year, the July 2023 deadline will be here. This may sound like a long time, but it will go by quickly in the fast-paced world of digital. To help you be successful on … [Read more...]
Converting the New Mobile Consumer
As of early 2012, 6.8 billion people own a smart phone. Only 4.2 billion own a toothbrush. That's a crazy statistic that researchers have sought to disprove in the years since - but it turns out to be actually true! We live in the technology era where people have access to a variety of electronic devices that allow them to be constantly connected. Many electronic devices that we use every … [Read more...]
How To Sell More Online With Behavioral Psychology
Behavioral psychology is an important part of marketing psychology. Here are eight ways behavioral psychology can improve online conversion rates. Behavioral psychology can be used to increase sales by understanding and influencing customer behavior. By understanding how customers think, feel, and behave, businesses can design messages and experiences that encourage customers to buy. This means … [Read more...]
Creating Compelling Web Content With Curation
What is the key question every brand faces when it comes to customer connection and engaging their audience? Content is what generates leads and engagement online. It comes in many forms, and is the driving force behind much of what happens online. Identifying content that is compelling and also effective in terms of conversion rates can be difficult for any business leader. It's interesting … [Read more...]
Google PPC Advertising: Pros and Cons
Pays per ad Google PPC is a strategy where you pay Google for every ad that is clicked on. This is done through the Google Adwords platform PPC from Google allows you to advertise your business to customers who are searching for similar businesses on Google Maps and Search. You only have to pay for results if you use Google's pay-per-click feature. Your advertising budget is dedicated to … [Read more...]
Google AMP & SEO: Everything You Need to Know
The AMP Project has been controversial since its launch. It promises what is essentially a website that loads quickly and has a higher ranking on Google searches, but in exchange you have to use a simplified version of HTML. This means making your website more appealing to users by reducing its size. There are many success stories, but for many others, the implementation was done … [Read more...]
Content Marketing Tips You Might Not Be Using Yet
This list of content marketing tips is a must-read for anyone looking to improve their content marketing strategy. The list includes some often overlooked tips that can make a big difference. Find out what you could be missing out on. Content marketing is a key part of any business plan. When you're just starting out or you're not feeling confident in some areas, what do you do? Don’t worry. … [Read more...]
An SEO Guide to Google Advanced Search Operators
Google search is a powerful tool on its own. You can search for anything on Google, but do you know that you can use specific search tricks to find more specific results? Google search operators are a powerful way to improve your search engine marketing. If you use the right search operator, your searches will be more efficient and accurate. Google search operators that are more advanced can … [Read more...]
5 Ways to Develop a Unique Selling Proposition
An entrepreneur's Unique Selling Proposition is their most important asset. But what is a USP, exactly? How can you create a brand identity for your business? Let’s take a closer look at Unique Selling Propositions, why you need one, and how to create one. What Is a Unique Selling Proposition? A Unique Selling Proposition (USP) is a statement that outlines what makes your … [Read more...]