To create effective Google Ads, you need to use both creative and analytical skills. Since we are limited to a small number of characters on search engine results pages, we need to make sure that the ones we use are effective. When creating ad copy, it is important to consider the experience your visitor will have from the initial query to the landing page. If there’s a problem or they feel … [Read more...]
How to use persuasion throughout the ecommerce customer journey
We need to create an ecommerce customer journey that is easy to use and persuasive. Working Psychology defines Persuasion as being: "Persuasion attempts to win “the heart and mind” of the target. Thus persuasion must induce attitude change, which entails affective (emotion-based) change. Although persuasion is more difficult to induce, its effects last longer because the target actually … [Read more...]
The Best Social Media Management Tools for Businesses
What are some ways you can stay on top of your social media marketing tasks? Creating content, publishing, analytics, and reporting can be overwhelming for social media marketers who have to do all of these things every day. There are many social media management tools available to help. There are tools available that can help to make your work easier, help you save time, and make sure your … [Read more...]
5 Reasons to Invest in Dedicated Social Media Analytics Tools
It can be difficult to keep track of messages across all social media platforms, especially if you have multiple accounts. The complexity of social media is increasing as user expectations rise. Users are increasingly relying on social media as a customer support channel and are expecting brands to respond quickly. For people who manage social media for multiple clients across … [Read more...]
Organic Marketing: What It Is and Why It’s Important
Apple's recent updates to its privacy policies, which allow users to opt out of being tracked by apps, and customers' growing attention to privacy, have made effective paid advertising more challenging than ever. On the other hand, organic marketing is having a more significant impact. This is referring to the power of organic reach on social media. While paid advertising can still be … [Read more...]
Ecommerce Email Marketing: More Sales with Landing Pages
We've all had our ecommerce email marketing fail at some point. You carefully plan an email campaign that will help you sell a lot of products. After you build a beautiful HTML template and write engaging copy, you can test your subject line to see if it is effective. You implement an obvious and compelling call to action. Even after all that work, the ecommerce landing page that your … [Read more...]
Develop Content Marketing KPIs to Gain a Better View
Companies invest significant time, funds, and resources into developing content for their brand. According to the Content Marketing Institute, on average marketers spend 25% of their budget on content marketing. But why? A smart business understands that content can serve a number of purposes: Search Engine Optimization (SEO): The more content and pages you add to your website … [Read more...]
How to Get Google to Index Your Site With the Coverage Report
If you want to call yourself a technical SEO, you need to be using the Google Search Console Index Coverage report. It’s an invaluable tool for understanding: Which URLs have been crawled and indexed by Google and which have not. And, more importantly, why the search engine has made that choice about a URL. The report is easy to follow because it uses a traffic light color … [Read more...]
Driving Landing Page Conversions: SEO Tells You Where, But CRO Tells You How
One of the most important online marketing techniques you can focus on is conversion rate optimization (CRO). Conversion rate optimization helps answer the following critical questions: How does your traffic behave when it actually gets to your site and views your web pages? What steps do your visitors take moving through your conversion funnel? Do your visitors bounce from … [Read more...]
Quality Score’s Impact on Ad Rank and CPC | SEJ in Google
Did you know that there is a Quality Score that is not visible in your Google Ads account? There is more going on here than what is immediately apparent. You can't solve a Quality Score issue by only looking at the keyword level Quality Score in the Google Ads interface. Further investigation is needed to fully understand the problem at hand. This may require some effort on your part to … [Read more...]