What Is a Pillar Page? A pillar page is basically a core or center that the related pages are structured around. It offers an in-depth look at a subject matter, but allows for a more thorough exploration on specific facets of the subject via cluster pages, which are usually centered on one major facet, in many cases a keyword. For example, an article about SEO might include general … [Read more...]
What is reactive marketing? And which brands do it well?
What is Reactive Marketing? This type of marketing is focused on getting your product or service in front of people who are already interested in what you have to sell. This can be done by placing ads on websites or social media platforms that your target audience is already using. Your marketing or advertising efforts are more likely to result in a sale if you place them where potential … [Read more...]
The Complete Guide to Stand-Out Social Media Formatting
Social media marketing budgets are on the rise. They say that social media advertising costs at least $48,000 a year. Businesses are spending a lot of money on digital marketing and advertising, but often don't have the knowledge or expertise to use social media to improve their marketing efforts. The result of this belief is that businesses think that social media isn't working, when … [Read more...]
How To Create a Conversion-Oriented Social Ad Campaign
As an advertiser, you are constantly being told that you need to increase your conversion rate. You know conversions are valuable. But do you know what they are? What they aren’t? Do you know some of the most valuable types? This is a guide on how to increase the effectiveness of your advertising through conversions. What is an advertising conversion? An advertising conversion is any goal … [Read more...]
How to Gather Customer Insights to Increase Landing Page Conversions
A landing page is an effective way to attract customers, subscribers, and leads. After all of the time you spend making a page and investing money into PPC ads and email campaigns, the amount of new clients may be very low in comparison to the amount of visitors. There are two ways to deal with poor website performance: shrug your shoulders and say “it happens” or attempt to improve the … [Read more...]
Quick Ways to Make Your Google Ads Stand Out from the Competition
What about your revenue? Google Ads brings in billions of dollars for the search engine giant, but what does that do for you? Advertising can be very competitive and challenging, especially for those who are just starting out. It can be easy for advertisements to get lost in the sea of other advertisements. Since there is a limited amount of space on a search results page, each result must … [Read more...]
Social Proof: What It Is and Ways to Use It in Your Marketing
Social proof. Many marketers use social proof to influence customer behavior. This approach can be used both online and offline. This post will focus on how social proof can be used on social media to make your marketing more effective. Let’s get started! 6 Types of Social Proof What is social proof, and what is the science behind it? Here’s how social proof is being described on … [Read more...]
Video Marketing Guide 101
In 2020, life moved even more online. During a twelve-month period, the number of social media users increased by more than 13%. In order to keep up with these changes, social media platforms rolled out new functionalities. On average, people aged 16-64 spend 2 hours and 25 minutes a day on social media globally. This is more time than they spend watching TV. Even though the landscape is … [Read more...]
The Most Important Marketing Metrics to Track
There are some metrics that are more important than others when measuring your marketing activity. If you make strategic decisions based on the wrong metrics, you may hinder or stop the growth of your business. This does not mean that you should not measure "vanity metrics". These are still important indicators to measure marketing performance. There is a difference between indicators and … [Read more...]
Infographic: The Optimal Length for Every Social Media Update
It is best to keep explainer videos under two minutes in length. But, this advice comes with conditions. Different platforms, messages, and audiences require different video lengths. This means that you will need to edit your video to be 15, 30, or 60 seconds long if you want it to be broadcast on TV, cable, or online. Digital distribution is becoming more popular because it is more flexible, and … [Read more...]