It's one thing to say you're customer-centric, but how do you get there and measure your organizational customer-centricity? Consumers today are a tough bunch to keep loyal. Three-quarters make some change and about 40% switch brands, according to a McKinsey & Company study released in October. Older consumers often leave brands because of value and availability, while younger consumers … [Read more...]
The Keyword Discovery Process For Enterprise Sites
The keyword discovery process is critical for managing enterprise projects, as it forms the bedrock of brand messaging in search and social for large-scale websites or multiple brand sites under one corporate umbrella. This process is similar to keyword discovery for smaller sites; however, the difference in scale makes the process more complex. here are three main steps you need to take when … [Read more...]
Step-By-Step Guide to Submitting & Tracking a Google Disavow
Having a Google Links Penalty is not something you wish for, but it’s something that you might have to deal with if Google found those rotten links in your link profile. In today’s article we’re going to analyze the process of creating a Google Disavow file, submitting it to Google and tracking the results. To provide help to the people who practiced “bad” link building in the past and were in … [Read more...]
PPC survival: Handling inflation and being ready for a recession
If you’re in the U.S. and haven’t been living under a rock, then you’re probably aware that the economy isn’t in the best shape (Some people blame it on abandoning the Gold Standard in 1971, but I have my doubts). So between increasing inflation and a looming recession, advertisers are saying to themselves: “How do I afford to stay online with search?” Two scenarios with two … [Read more...]
How to Drive Consequential Digital Transformations
What drives change? Examining the past movements and developments could result in any outcome. Sometimes it’s due to political upheaval. Or cultural progression on social issues. It is possible that religious beliefs changed or a calamity caused by something external such as war or a pandemic could have taken place. Undoubtedly, technology has been progressing at an accelerated rate and is … [Read more...]
How and why marketers are revisiting PPC campaign organization
What is PPC marketing? Pay-per-click (PPC) is an approach to promotional communication that is planned to reach a particular demographic with an advertisement. The message behind the advertisement is tailor-made to meet the needs of the designated crowd. Advertisers shell out money whenever a customer interacts with the advertisement, including but not limited to clicks. Pay-per-click (PPC) … [Read more...]
Organic traffic & link building for small businesses
Link building involves acquiring external links to one's site from relevant webpages. Developing links to a website can increase the amount of high-quality connections that point to it, enhancing the possibilities for it to be positioned at a good position in search engine results. Constructing connections to one's webpage is referred to as link building. Building links for SEO purposes is an … [Read more...]
Avoid the 7 most common pitfalls of automated bidding
How Bidding To Value Works In Google Ads In 2021, Google's advertising channels, which included search, shopping, and YouTube, generated roughly 80% of Alphabet's income of $257 billion. This big collective of individuals searching for products and information demonstrates the size of the ecosystem. By obtaining it, Google has amassed a massive compilation of data containing information of … [Read more...]
Critical Mistakes in Your Robots.txt Will Break Your Rankings and You Won’t Even Know It
There has been a great deal of discussion around the application of a robots.txt file amongst website owners, as it can be a beneficial resource if done properly, however at times this can have a negative impact. Rather than being vague or ambiguous, the robots.txt file is thoroughly described by Google in addition to other search engines. Robots.txt History Many of you are already aware of the … [Read more...]
What Is Conversational AI and How Can Businesses Use It?
What is conversational AI? Chatbots and virtual agents are types of technologies associated with conversational artificial intelligence (AI) and that individuals can interact with. They employ a lot of info, machine training, and natural language analyzation to replicate human behavior, recognizing both verbal and written commands, and being able to interpret these through various … [Read more...]