AdRoll, a retargeting platform, states that only a tiny portion of purchasers, 2%, tend to make a purchase on their initial trip to an internet shop. That's a lot of people slipping through the cracks. What's a marketer to do? Enter retargeting. Retargeting lets you focus on those visitors who didn't end up purchasing something, granting them an opportunity to convert a second, or even multiple … [Read more...]
The History of Social Media (The Stuff You Didn’t Already Know)
A brief history of social media (the stuff you probably didn’t already know) You might be familiar with David Fincher's 2010 movie "The Social Network," which tells the tale of the birth of Facebook. The film details how the website came about in a Harvard University dorm. It is easy to think that is where the beginnings of social media lay. Although Facebook has attained the pinnacle and is … [Read more...]
Boost Your SEO: How Site Speed Affects Your Rankings
What is page speed? The speed at which the content on your page loads is referred to as "page speed". The concept is basic; the quicker your material loads, the higher your page speed will be. Even so, it is important to understand that page speed is kind of a broad concept because there is not a single measurement that can define how quickly your web page will be delivered. When considering … [Read more...]
8 Ways to Write Great Meta Descriptions
The meta description of an HTML page is a short piece of text with a maximum of 160 characters that summarizes the contents of the website. Search applications can utilize snippets in search results sometimes to inform individuals about the content of a webpage prior to them picking it. In this article, we will explore the way search engines handle meta descriptions, opinions from leading SEO … [Read more...]
Why You Should Use Pop-Up Ads
At one point, pop-up ads were nothing more than pointless and annoying spam. Marketers and business owners eventually learned that users would not react positively to badly designed pop-up ads, so they altered their techniques accordingly. Pop-ups can achieve a conversion rate of 3% or higher if implemented properly. This is due to the fact that today's pop-ups are very specifically tailored … [Read more...]
Mastering SEO: 10 Key Concepts You Need to Know
Search Engine Optimization has become a must-have for businesses and organizations in the digital marketing landscape, and it is continuing to change and progress. It can become too much to try to anticipate the upcoming trends, especially for those who are just starting to study SEO and adding another skill to their job. Don’t worry, though. Once you have grasped the basics, the process of … [Read more...]
Creating a Memorable Slogan: Tips and Tricks for Crafting a Catchy Tagline
Excellent taglines share similar characteristics - they are recognizable, succinct, and accurately depict a company's identity. Developing a corporate slogan necessitates certain procedures and great concentration accompanied by a bit of imagination. Experts suggest that slogans should be easily recalled and evoke emotions from customers. View the tagline as the most condensed way to express … [Read more...]
11 Qualities of a Great Content Marketer
Content marketing costs 62 percent less than outbound marketing. Despite that, it generates three times more leads. As people start to be unaffected by forceful marketing tactics, it is increasingly crucial to utilize content marketing, which is a form of grant-based marketing. It is essential to put money into a superb content promoter. For you to achieve this, I will emphasize the … [Read more...]
Unlock the Power of Visual Storytelling: A Step-by-Step Guide to Crafting a Winning Social Media Strategy
Social media sites are excellent for publicizing your business, gaining natural exposure, establishing authority and reliability, and even engaging in direct sales. Before developing a plan of action, create an objective that is precise, quantifiable, feasible, meaningful, and with a definite timeline. As a business leader, it can be tempting to be energized by vanity metrics that appear to … [Read more...]
Stay Ahead of the Game: Proven Techniques for Measuring and Analyzing Your Content Marketing Competitors
Competitive. Crowded. Content marketing is tough. Low barrier of entry… Anyone can write and press the publish button. High competition… Huge players have already built massive audiences. So how are you doing? Are you beating your competition at content marketing? It’s a tough question to answer. There are lots of ways to measure. No single metric can predict success. But when you … [Read more...]