It is not surprising that ecommerce has become an immensely strong force in retail. Making purchases over the internet is simple and comfortable, and when done successfully, it can produce a nearly effortless shopping experience right from a person's couch. It is expected that online sales will constitute 24.5% of all retail revenue worldwide by 2025. The worldwide attraction to the comfort … [Read more...]
B2B Ecommerce – What You Need to Know
What is B2B ecommerce? B2B ecommerce involves handling orders for corporate clients, instead of orders meant for individual buyers. Orders placed in the business-to-business realm usually have less frequency, are sold in larger quantities, and dispatched using freight services (or sent parcel-style for lighter orders). 3 common types of B2B ecommerce businesses The market is significantly … [Read more...]
The Benefits of Listening to Ecommerce Podcasts
What is a Podcast? A podcast is like a talk radio show but with audio instead of live broadcasting. Most broadcasts are taped ahead of time and accessible to be heard when needed via the web. Podcasts can vary in length from a few minutes up to a few hours, and they are typically presented in episodes similarly to television series. Podcasts have the potential to tackle any subject imaginable; … [Read more...]
Get Your Website Ready for the Holidays
Why It’s Necessary to Prepare Your Website for the Holidays The holiday season is a great chance to bolster your numbers before the end of the year. One superb advantage of offering a sale is that it helps to clear out any products that are not selling as well as you'd like and generates more enthusiasm for your brand, making it a great way to build a loyal customer base. The eCommerce sector … [Read more...]
How to Organize Your Inventory in BigCommerce
Inventory control is a vital part of handling an ecommerce venture, yet it may be one of the most complicated and technical elements of the job to master. Keeping track of items bought and sold can be made complex by overhead, sale/turnover rate, cost of purchase, and other factors that can be challenging to keep up with as your e-commerce expands. However, if you wish to keep your store … [Read more...]
Ecommerce UX Design – How to Make Your Website Stand Out From the Crowd
What is Ecommerce User Experience? In simpler words, the primary focus of a regular user experience (UX) design is to determine what will make the customer's purchase process easier, more sensible, and more satisfying. BigCommerce is here to help. You can make and modify pages quickly and easily by using Page Builder - no need for coding. All you need to do is drag-and-drop the … [Read more...]
Top 5 Reasons For Cart Abandonment
What is Cart Abandonment? Cart abandonment, a widespread issue in ecommerce, happens when customers are browsing a website, add something to their cart, yet leave the page without completing their purchase. Despite the regular changes in the realm of ecommerce, the issue of people leaving items in carts without completing their purchase is still one of the most difficult hurdles for digital … [Read more...]
Who, What, & How to Hire for Your Customer Support Team
How to Scale Customer Support How did our hopes for development come to fruition so quickly, only to dissolve into four months of customer service chaos? It's uncanny how quickly things deteriorate when they are damaged, isn't it? Looking back, it is especially eerie to consider that this could have been prevented. We had to figure out how to enlarge our system before it became overloaded, not … [Read more...]
Maximizing Sales with an Omnichannel E-Commerce Marketing Strategy
Recall the latest instance in which you bought something online that was substantial in cost. It is likely that, similar to other shoppers, you made contact with the brand across different systems via various devices on more than one occasion before you completed the transaction. The path the customer takes is no longer easy to follow (if it ever had been). The journey customers take to reach a … [Read more...]
27 Must-Read Resources on Content Marketing (Needs links?)
The idea behind "content marketing" may seem like the newest marketing trend, but this is not truly the case. In fact, content marketing has been around since newsletter publications started. If there's one thing corporations around the world continue to incorporate into their yearly plans, it's content marketing tactics, and it's no wonder given that it has been successful for hundreds, if not … [Read more...]