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How to Optimize Your Web Page Content

February 10, 2023 By JL Paulling Leave a Comment

Website, Responsive, Creative, Design, Development, Web

As digital marketing grows and changes, Google has instituted more stringent regulations that require webmasters and digital marketers to stay alert and prepared. Google strives to create an equal opportunity for all parties involved as advancements are made in the area of best practices. In this article, we are going to discuss the standards that make web page content stand out as "high-quality," … [Read more...]

Filed Under: Marketing, Uncategorized

How to Use Color Psychology to Drive Conversions

February 9, 2023 By JL Paulling Leave a Comment

Color Swatches, Design, Graphic Design, Color, Swatch

It has been reported that more than half of visitors spend less than 15 seconds looking at a page. You have less than a second to create a positive initial impression on those that arrive on your homepage. At present, your potential customers are looking at the information, pictures, and website design of your page. Most people won't take the time to read all of your content; instead, they'll … [Read more...]

Filed Under: Marketing, Uncategorized

How to Build a Successful Link Building Campaign

February 9, 2023 By JL Paulling Leave a Comment

Seo, Webpage, Back Links, Building Backlinks

What Is A Link Building Campaign? An SEO campaign that involves link building focuses on obtaining inbound links from external web pages in order to boost search engine rankings. Essentially, Google requires that web content should be built with backlinks earned without asking for them, but the reality is that 94% of online material remains without any links leading to it. Webmasters take … [Read more...]

Filed Under: Biz Basics, Uncategorized

5 Must-Have Features in a CMS

February 9, 2023 By JL Paulling Leave a Comment

wordpress-589121_1280.jpg

What Exactly Is WordPress? WordPress started out as a convenient technology that enabled individuals to quickly post their ideas on the web in the form of a blog. Its uncomplicated design made this possible. Over time, it developed into a much more intricate piece of free software. Creators crafted plugins and themes to make WordPress pages more intriguing and helpful. Gradually, WordPress … [Read more...]

Filed Under: Biz Basics, Uncategorized

How to Optimize Your Mobile App

February 9, 2023 By JL Paulling Leave a Comment

Mobile, Smartphone, Tablet, White, Touch Screen, Ipad

App Store Optimization involves boosting the prominence and attractiveness of an app in the app stores, in addition to raising the app's conversion rates to attract more downloads. The most widely used application marketplaces are the App Store for iOS apps and the Google Play Store for Android apps. ASO not only emphasizes a high position in the app store search results but also takes into … [Read more...]

Filed Under: Marketing, Uncategorized

Why You Should Optimize for International SEO

February 8, 2023 By JL Paulling Leave a Comment

Seo, Business, Design, Optimization, Search, Icon, Logo

Approximately 8 billion inhabitants exist across the planet—with 4.66 billion of them having access to the internet. It is possible that not all websites have the ability to gain revenue from foreign audiences, however if it has the potential, then global SEO can vastly expand the number of people it can reach. Millions of people are seeking material comparable to yours, however if it's not … [Read more...]

Filed Under: Marketing, Uncategorized

The Hummingbird Is a New Algorithm for Search Engines

February 8, 2023 By JL Paulling Leave a Comment

Animal, Bird, Flying, Hummingbird, Silhouette, Svg

Google Hummingbird was a redesigned version of Google's algorithm with the goal of better-serving people who search using mobile devices, particularly by allowing for more natural language searches. Hummingbird set the stage for dramatic advances in search. Google never published an explainer of what Hummingbird was. Although there are no official statements of what Google is, there are … [Read more...]

Filed Under: Marketing, Uncategorized

Why You Should Care About Instagram SEO

February 8, 2023 By JL Paulling Leave a Comment

Instagram, Social Network, Urge

Are you annoyed by the unrelenting transformation of social media? Are the algorithm changes making you feel lost? As changes arise, consistency is key. If you’re seeking to increase visibility on Instagram, you must begin to contemplate Instagram Search Engine Optimization. As with other search engines such as Google, there are certain strategies you can use to raise your rankings and increase … [Read more...]

Filed Under: Marketing, SEO, Uncategorized

How to Optimize Your Emails for Mobile Devices

February 8, 2023 By JL Paulling Leave a Comment

Email, Marketing, E-Mail, Money, Dollar, People

If you want more people to respond to your email marketing outreach, making sure it is optimized for mobile devices should not be overlooked. Figures indicate that over half of emails are currently opened on a cellular phone, and 80% of receivers erase emails that have not been set up to be mobile-friendly. thanks to the progression of technology, people can access their emails from the … [Read more...]

Filed Under: Marketing, Uncategorized

How to Create a Conversion Funnel

February 7, 2023 By JL Paulling Leave a Comment

Infographic, Funnel, Chart, Marketing

If you've been studying anything related to evaluating success in marketing, you've likely encountered the notion of "funnels." So what exactly are marketing funnels and how pertinent are they? Marketing funnels can be a valuable asset to illustrate the route customers take when they first become aware of your brand right through to them converting. Knowing about them can give helpful knowledge … [Read more...]

Filed Under: Marketing, Uncategorized

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