As digital marketing grows and changes, Google has instituted more stringent regulations that require webmasters and digital marketers to stay alert and prepared. Google strives to create an equal opportunity for all parties involved as advancements are made in the area of best practices. In this article, we are going to discuss the standards that make web page content stand out as "high-quality," … [Read more...]

It has been reported that more than half of visitors spend less than 15 seconds looking at a page. You have less than a second to create a positive initial impression on those that arrive on your homepage. At present, your potential customers are looking at the information, pictures, and website design of your page. Most people won't take the time to read all of your content; instead, they'll … [Read more...]

App Store Optimization involves boosting the prominence and attractiveness of an app in the app stores, in addition to raising the app's conversion rates to attract more downloads. The most widely used application marketplaces are the App Store for iOS apps and the Google Play Store for Android apps. ASO not only emphasizes a high position in the app store search results but also takes into … [Read more...]

Approximately 8 billion inhabitants exist across the planet—with 4.66 billion of them having access to the internet. It is possible that not all websites have the ability to gain revenue from foreign audiences, however if it has the potential, then global SEO can vastly expand the number of people it can reach. Millions of people are seeking material comparable to yours, however if it's not … [Read more...]

Google Hummingbird was a redesigned version of Google's algorithm with the goal of better-serving people who search using mobile devices, particularly by allowing for more natural language searches. Hummingbird set the stage for dramatic advances in search. Google never published an explainer of what Hummingbird was. Although there are no official statements of what Google is, there are … [Read more...]

If you want more people to respond to your email marketing outreach, making sure it is optimized for mobile devices should not be overlooked. Figures indicate that over half of emails are currently opened on a cellular phone, and 80% of receivers erase emails that have not been set up to be mobile-friendly. thanks to the progression of technology, people can access their emails from the … [Read more...]

If you've been studying anything related to evaluating success in marketing, you've likely encountered the notion of "funnels." So what exactly are marketing funnels and how pertinent are they? Marketing funnels can be a valuable asset to illustrate the route customers take when they first become aware of your brand right through to them converting. Knowing about them can give helpful knowledge … [Read more...]