Twitter has approximately 330 million monthly active users which provide many opportunities for businesses to generate leads and sales. If you are not using Twitter as a part of your marketing campaigns, you are not getting the most out of your potential. Many businesses spend time and money on Twitter with little return on investment. In a way, I can’t really blame them. Finding people to … [Read more...]

LinkedIn was originally only for professional updates, but it has since become a social network in its own right. There are over 850 million LinkedIn members worldwide. This means that there are over 65 million business decision-makers on LinkedIn. LinkedIn is a networking site where professionals can connect with one another. It can be used to build relationships, share information, and find … [Read more...]

Content marketing is important, and brands invest a lot of time and effort into content creation, but marketers face a huge obstacle to success. This means that only 1 in 5 pieces of content on the internet are actually being seen by people, with the other 80% receiving little to no traffic. What can marketers do to make sure their content strategy achieves the desired results? You should use … [Read more...]

The debate over SEO (Search Engine Optimization) vs. PPC (Pay-Per-Click) advertising resurfaces every few years, and it seems to be back again. Which one is better? Should you focus on organic search, PPC, or both? We've been working in the search marketing industry for more than ten years, and we've seen this argument crop up in many different forms. Most of the time, people don't seem to … [Read more...]

Branding is important on social media because it is a competitive platform where businesses are trying to attract and keep loyal audiences. For your business to be successful on social media, your content needs to be unique and eye-catching. This means that your social media content should reflect your brand in a positive way. A strong brand will make your social media strategy more effective. The … [Read more...]

Almost a quarter of small businesses reported that finding the time and resources to focus on marketing is their top challenge, just last year. Additionally, one-third of respondents said they are unsure if their marketing activities are resulting in positive outcomes. They also have trouble allocating funds to the most effective channels Although marketers spend a lot of time creating campaigns, … [Read more...]

Social media marketing is definitely effective for businesses of all types. Many brands find it difficult to calculate the ROI of a social media campaign. Some companies have decided to stop using social media for marketing purposes. Even though some people might say that it's difficult to measure the success of social media marketing campaigns in terms of ROI, the truth is that it is very … [Read more...]

At its core, machine learning is a form of artificial intelligence that enables computers to learn on their own by identifying patterns in data. Machine learning is a form of artificial intelligence that enables computers to learn on their own by identifying patterns in data. Here's a basic introduction to how machine learning can be used to improve digital ad campaigns. Machine learning is an … [Read more...]