The ephemeral content world is full of updates that can be confusing for even the most vigilant social media marketers. This is especially true in the last decade where you may have seen social media platforms create their own versions of the content format. Both Twitter and LinkedIn have launched versions of ephemeral content in the form of Fleets and Stories. The rising popularity of Snapchat … [Read more...]

Another day another report. A typical trait of any job that requires a lot of experience is that a lot of time will be spent writing and analyzing reports rather than doing other tasks. Additionally, it can be very tiring sifting through numerous search terms to try and construct a cohesive story, particularly when you then have to present this information in a report. This can leave you feeling … [Read more...]

There are numerous brand monitoring options. Brand monitoring is built into some social media analytics tools, or can be added as an option. Some popular dedicated brand monitoring options are Mention, Brand Watch, and Trackur. There are also free brand monitoring tools out there the most popular of which are Social Mention for doing research, and Google Alerts which will generate … [Read more...]

Before you start a business, it's important to create a marketing strategy. Although this may be a difficult task for some business owners, it is still a goal that needs to be met. Despite the challenges, it is possible to be a marketing expert for your small business if you focus on honing a few key skills It's difficult to be an expert in all aspects of small business marketing, especially with … [Read more...]

Design your LinkedIn strategy as you would design a work presentation. Before you head into the conference room, you should have a good idea of who your audience will be, what presentation style you'll use, and how you'll involve your coworkers in the conversation. The same approach can be taken to your LinkedIn strategy. If you want to make sure that your company and personal brands look their … [Read more...]

Is creating a social media content calendar difficult? This post will show you how to easily use social media content calendar templates. You should pay attention to which template you use for your social media content calendar to make it more functional. Today, we're going to take you on a tour of how to create a social media content calendar. Social media content calendar: the basics What is a … [Read more...]

To get your online store or landing page promotion in front of an audience, set up your advertisement campaign. Most people will not find you by chance. Despite what the Field of Dreams may have led Kevin Costner fans to believe, the phrase "if you build it, they will come" does not apply to online marketing. The next step of the game, and the most effective way to grow your online business, is to … [Read more...]