Approximately 3 billion people access Facebook on a monthly basis, making it the largest social media website in the world. That makes it an advantageous method for achieving your business objectives. In the end, the most effective way to promote your business is to identify your ideal consumer and engage with them on the places they frequent online.
Whilst a majority of people don’t use Facebook, what cannot be denied is that it is still the most favored social media platform worldwide. It doesn’t matter if you’re in an environment that involves business-to-business sales or consumer sales, you should take advantage of the many capabilities of Facebook to increase the visibility of your brand and product offering. The Facebook contest feature is particularly beneficial for achieving a good outcome through Facebook marketing.
Why Should You Create a Facebook Contest?
Facebook contests have existed for a while, but they are still an excellent approach to cultivating a devoted following and constructing successful interactions with your company. Here are a few reasons why you should consider creating a Facebook contest:
1. Extend Your Reach and Increase Followers
Facebook competitions are a great strategy to widen your audience. Holding a competition that resonates with your target audience leads to your contest and organization being presented to their friends and family. You can get more followers as a result of extending your reach.
2. Increase Brand Awareness
Engaging in Facebook competitions is essential for your social media advertising plan as it is a terrific way to get the word out about your brand. Whether you opt for organic promotion of your Facebook contest or go for a paid advertisement to popularize it, it goes without saying that you’ll get to access an audience you wouldn’t have been able to reach on your own. This will lead to greater recognition of your brand and product.
3. Get More Engagement
Contests on Facebook usually receive more interactions than regular posts due to the fact that people find them to be an exciting type of interactive content. The majority (66%) of marketers found that when interactive content was included in their campaigns, engagement levels went up. This seems to be more appealing than static content.
4. Provides a Data Collection Avenue
Effective marketing campaigns are data-driven. Data gives you the chance to comprehend your desired demographic better, giving you the ability to make campaigns that are more unique.
Holding a Facebook competition is useful for accumulating information about your audience. No matter if the competition is a quiz or based on participation, you will still gain a great amount of information when it is over.
There are so many advantages to participating in Facebook contests that it would be foolish to pass them up. They can be a great tool for stimulating interest and assembling a busy following for your company. Naturally, they are an exceptional way to promote both the brand and product to the public, which leads to an increase in purchases.
How to Create an Effective Facebook Contest
Having realized the advantage of carrying out Facebook contests, let’s rapidly look into how to make a successful one. Not all Facebook contests are created equal. It is vital to the success of your campaign to have the ability to construct one that your audience will join in on. Here are a few pointers to help you:
1. Determine Your Goals and How to Measure Results
Start a successful Facebook competition by clarifying what results you are trying to achieve.
What goal would you like to accomplish with your Facebook competition?
You can achieve a lot of business and marketing goals with a contest, a few of which can include:
- market research
- brand awareness
- data collection
- crowdsourcing product development
- launch a new product
- build an email list
- drive sales
- gather user-generated content
Figuring out the purpose of your competition is very important since it will assist you in constructing one that is tailored for attaining success. It assists you in determining what key performance indices (KPIs) should be applied in order to appraise the effectiveness of your competition. Examples of KPIs you can use include:
- number of participants
- likes
- shares
- new followers gained
- number of clicks on your contest
- email sign-ups
- reach
Once you have determined what objectives you have and what measurements you will use to judge success, then you are ready to begin making your competition on Facebook.
2. Select the Type of Contest You Want to Run
You’ve determined the reason for running a Facebook contest. The following move is to pick the kind of Facebook contest that will assist you in attaining your intended objectives. There are three main types of contests you can run on Facebook:
Giveaways
This is the easiest kind of Facebook competition and, as the name implies, offers a reward to whoever takes part in the contest and is fortunate enough to come away a winner. In order to take part in giveaway contests, one must interact with a post (for example, like, comment, or share it).
Photo Contests
Entering photogenic competitions is a great means of increasing public involvement and compiling user-developed material for your other advertising strategies. Organizing a contest usually involves selecting a topic and requesting your followers to share pics (if possible while using your product) related to that particular topic.
Referral Promotions
Referral programs demand a bit more elbow grease setup and control, yet they are an incredible asset to obtaining prospective customers for your corporation. Contest entries must be accompanied by a referral of the contest to another person or group of people.
For a successful Facebook competition, make sure your promotional objectives are matched with the right type of content. In order to help you make your choice, it is necessary to comprehend who you are trying to appeal to and the kind of competition they like.
Set Your Facebook Contest Rules
You should compose the regulations for your Facebook competition. Following are the necessary details for your Facebook contest: what are the requirements for entering the competition, who is eligible to participate, how long will the competition last, and how shall the winner be selected.
You could come up with various Facebook contest ideas. You might consider organizing a competition whereby contestants take selfies or submit captions for photos. You might need to constrict your entries depending on particular conditions such as age or geography.
Once you have set up the regulations of your Facebook competition, write them in a clear and understandable way. This must be accessible in order for people to sign up.
Build and Publish Your Facebook Contest Page
Now it’s time to bring your contest to life. It is worth mentioning that having a tool such as Wishpond makes creating and publishing a Facebook contest much simpler. Plus you won’t need to start from zero. There are hundreds of beautiful templates to start from. No need for a designer.
All of the creative work is accomplished directly within the application. When you have finished designing, you can decide to make your competition arrival page visible on your site or straight on your Facebook business page. Either way, it’ll save you hours of work.
Next, we can talk about the design. If you want your competition to have great results, it has to be thrilling and straightforward. This has to be exciting enough to entice people and simple enough to join.
To make sure your contest goes off without a hitch it needs:
- An attention-grabbing, benefit-oriented headline. Something like “Enter to win a Vitamix blender” grabs attention and tells readers what you want them to do.
- Visuals like photos and videos. The higher the quality, the better. An exact photo of the prize builds excitement. Detailed photos allow fans to imagine themselves winning and all the glory that follows.
- An entry form. Self-explanatory, it’s where you’ll accept the entries.
- Entry and prize information. Include information on what qualifies as an entry and what does not. Include details on the prize. Descriptive things like color, model, and dollar value all help build appeal.
- Social share buttons. Share buttons on the page make it easier for participants to share the contest with friends. Again, if you’re using a tool you can reward those who share your contest with bonus entries and a better chance at winning.
Promote and Share Your Contest
Once you have your Facebook contest completely set up and looking just the way you want it, it is now time to spread the word and make it known. Not just because you have constructed something, that does not guarantee people will be aware of it. We need to send it traffic.
You can either pay for exposure or use natural methods to advertise your Facebook contest.
For people who are new to using Facebook, utilizing paid advertising can quickly drive visitors to your competition page. It is an acceptable choice if you have money to spend. Facebook advertising gives you a lot of possibilities to identify your intended audience fast and inexpensively.
If you don’t have the funds for a paid campaign, there are ways to get people aware of your competition without having to pay for it.
This includes:
- Changing the banner images on all your social media channels. Updating your profile and including a link to your contest.
- Send periodic emails to your email lists reminding them about the contest and prompting them to share it with friends.
- Add a banner or popup to your website to alert all visitors about your contest.
- Cross-promote your contest on all your social media channels, not only Facebook.
- Add inline calls-to-action to blog posts that you share on social media.
In order to successfully advertise your competition, it is essential to be aware of what interests your target audience. Facebook knowledge of what appeals to your followers can enhance participation in your competition because being aware of the specifics of your audience’s preferences will make it easier to present a prize draw tailored to their desires.
Follow Up
Once your Facebook competition is over, the final step you’ll need to take is to provide an update.
The app should be able to pick a victorious individual at random. An alert should be sent via email to all participants informing them that the contest is concluding.
Announce the winner on all of your communication channels. Post the victorious submission or a picture of the victor on social media in applicable scenarios. People who participated in your competition are eager to find out who won and what reward was awarded. Failing to do so might discourage people from participating in your next competition.
Along with posting it on social networks, send a follow-up email to all contestants. This is your opportunity to inform the public about the champion, the reward, data concerning your organization, a reminder to pay attention to your forthcoming contest, and potentially even a promotional code/coupon.
Try your hardest to keep interacting with the people who took part in your competition. You might want to consider sending individualized messages, offering something unique, or simply including these people in your regular email newsletter.
The initial stage in converting prospects into paying patrons is to conduct a follow-up.
Facebook Contest Ideas
Once you understand how to handle competition within Facebook, you need to make a decision regarding the kind of competition to incorporate on your page.
When coming up with ideas for a Facebook contest, remember what you initially wanted to accomplish. This competition should assist in furthering the growth of your business according to the original objective you set.
It is great to know that there are a variety of ideas for running a contest through Facebook. The manner in which you select a victor, how participants enter your Facebook giveaway, whether entrants bring a friend, and other factors can all vary depending on the type of Facebook giveaway you choose.
When coming up with ideas for your Facebook contest, ensure that the competition fits with your business identity, has a definite objective, and is appropriate for your buyers.
To help get your creative juices flowing, here are just a few effective Facebook contest ideas that you could use:
- Tell us how you would use [product] to win it
- Take a photo of yourself using [product] to win
- Caption this to win [prize]
- Vote for your favorite product to win
- Sign up for a chance to win
- Selfie contest
- Co-promotion contest with another brand
- Solve the puzzle to win
- Everyone’s a winner (prizes for everyone if they perform a certain action)
You can also run a competition with an open invitation, wherein people access a certain page to sign up and you determine a random victorious individual.
You could reach a wider audience by making this Facebook contest a referral contest. Participants will be rewarded with an additional entry for each successful referral that promotes or shares information about the Facebook contest.
Facebook Contest Conclusion
Are you seeking out interactive content to aid in the expansion of your followers and develop a connection with your company?
Then you must consider running a Facebook contest. Including internet marketing strategies that offer advantages including increased lead generation, improved sales, and numerous other perks is a no-contest decision.
Performing well with your Facebook competition can be a great tool to outpace your competition.
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