Individuals in all groups of people access their mobile phones multiple times throughout the day, presenting an ideal chance for organizations and companies to contact those they need to target. The advances in mobile technology are persistent, with the emergence of virtual reality, Rich Communication Services, voice searching, and other applications. Nevertheless, SMS advertising is the most popular way of communication that businesses’ key customers prefer to PPC or email, despite the significant resources (time, money, energy) invested in these methods.
In this period of swift expansion of promotional techniques and more complicated online approaches from different organizations, text messaging permits companies to win the attention, devotion, and activity of their most valued customers. Businesses striving for success should take into consideration twelve unexpected stats regarding open/response rates and customer approval. These stats have been proven to bring success to today’s most successful businesses.
1.SMS marketing sets marketers up for other advanced mobile opportunities
Mobile Marketers who use SMS marketing techniques are almost 80% more likely to use other mobile-focused marketing tactics. (Source)
Companies that take advantage of SMS marketing quickly take note of its effectiveness and be aware of the openness their audience has to the approach, leading to their marketing actions being based on this.
Sending text messages helps customers to identify with a company’s additional mobile promotions, boosting reaction amounts and publicity, and raising the good feeling and appropriateness of the brand in their eyes.
2. Using short links in mobile marketing campaigns can boost conversion rates
Links that include recognized brand names receive up to 39% more clicks than generic shortened ones (Source).
Links labeled with a brand’s name generate higher click-through rates than generic, shortened links because they indicate that the message is from that specific brand. It is especially critical to have branded links when utilizing text messaging initiatives due to the need for security and trustworthiness. From the perspective of someone receiving it, a link in a text could take them to any website, unless they are used to the website location. Customers have an increased sense of security when they click on something, knowing that your company intends to keep it free from spam and phishing sites.
3. Rich Communication Services, the next big mobile marketing channel, will be worth billions very soon
It has been projected that the value of RCS will reach approximately $74 billion by 2021.
Analysts from Gartner, TechCrunch, the GSMA, and OpenMarket all agree that Rich Communication Services messaging could effectively unify SMS messaging and chat applications. This system is intended to revolutionize SMS and compete with Apple’s iMessage platform by providing features such as group messaging, video streaming, read acknowledgments, and other features found in either webpages or applications. The GSMA Association created and supported Google in 2008; it is currently being adopted and improved by the chief communication networks.
4. More than one-third of the world’s phones aren’t “smart enough” for advanced mobile-marketing
Approximately a third of people who use mobile phones globally can be most effectively contacted via SMS text messaging.
It is essential to keep in mind that although iPhones and Androids appear to be everywhere in metropolitan areas, almost half of all people who own a cell phone worldwide do not possess a smartphone.
This implies that nearly 50% of your potential international customers are not able to access more advanced cell phones marketing strategies, such as those which utilize programs or Quick Response codes.
Businesses eyeing populations in strategically significant areas can use SMS marketing to connect with those crowds, to which their rivals may not have access.
5. SMS open rates beat email nearly 5x over
The opening rate of SMS is significantly higher than that of emails, with 90% compared to only 20%, according to a source.
Text messaging via SMS has much higher opening rates than email. The majority of customers regard texting as a more reliable and individual mode of communication as well as for receiving advertising offers. SMS marketing strategies are typically cheaper than most email campaigns and they bring in a higher return on investment, which makes including them in your plan a no-brainer.
The number of emails being sent is rising, and with the implementation of GDPR, as well as the alterations to the Gmail platform, the outlook of email open rate progressions remains stagnant in the foreseeable future. Text messaging provides a dependable source of communication that will sustain the variance between audience involvement for the pretty near future.
6. Response rates to SMS marketing are 7.5x higher than email
The efficacy of SMS text message marketing is much greater than email campaigns, with a response rate of 45% in comparison to email’s 6%, according to the source.
Customers are more eager to open promotions through text and are more willing to interact when you reach out using SMS.
Beyond the personal side of things, text messages tend to be more convenient when regarding receipt, reading, and taking action as customers look at their phones often throughout the day.
Research on SMS marketing demonstrates that text messages have a powerful impact on customers going through the purchasing process, from the consideration of an offer to visiting your website or leaving positive reviews about their experiences.
7. Customers respond extremely fast to text messages
It requires the average individual 90 seconds to answer a text message ( Source ).
People respond immediately to text messages, but if the same information is emailed, it can take up to 90 minutes for a response.
Using SMS text messaging is an essential way to promote offers and activities that need to be acted upon quickly and draw a lot of engagement, for example, competitions, sales with limited time/availability, or signing up for an event.
Firms can also take advantage of rapid response rates to get instant consumer comments regarding purchases, customer service encounters, as well as brand points of view.
8. Most people don’t mind receiving promotional offers via text
Three-quarters of people would not be opposed to being sent an SMS text message by a company (after they have given their consent).
Most people feel differently, but customers have indicated that they would not object to being sent promotional offers through text messages. Customers have a positive outlook on text messages due to the personal nature of the communication and the fact that companies must obtain permission for texting from individuals before sending messages.
Because people must deliberately choose to participate, SMS marketing tends to be less disruptive. The brevity of the message makes it easier to understand the benefit of the deal, something everyone can appreciate.
9. More than half of consumers prefer texting for support
A majority of customers prefer to reach out to customer service through text messaging rather than other communication avenues.
As increasingly more facets of our lives transition towards automation, speed, and smartphone applications, customers have come to appreciate and anticipate their basic queries to be quickly answered without having to call a customer service line and talk to an actual representative. Enabling customers to communicate with customer service via text message reduces troublesome waits and enables you to automate answers to frequent inquiries, thus enabling live-chat customer service conversations to focus on providing more thorough help. By initiating conversations before the customer contacts the support team, calls to the customer support team can be reduced.
10. The majority of people use texting for business
Eight in ten people utilize texting for professional matters (Source).
Nowadays, many folks blend their professional and personal life on their smartphones, no matter if they’re talking to customers, interacting with other businesses, or dialing family members.
Customers are very familiar with texting for a wide range of things, from setting up reminder notifications to talking with relatives as well as ideas on their next acquisition. Utilize this broad outlook on the utilization of mobile devices to invent imaginative methods of incorporating Short Message Service into your promotion and outreach tactics.
11. 65% of brands lack an SMS marketing strategy.
Many companies are still concerned about the drawbacks of texting. Messages should be succinct, and individuals react poorly to unsolicited texts. Customers are apprehensive of fraudulent text messages because of the increase of texting-related scams.
In spite of the fact that the average person spends numerous hours using their phone each day, a lot of companies still have not incorporated SMS marketing into their plans. Marketers should consider implementing this type of marketing for a variety of reasons.
12. More than 180 billion texts are sent every month.
Recent data showed that smartphone users send a tremendous 180 billion text messages every month.
Text messaging is preferred over email, especially by younger people. Despite having different social media profiles, individuals still send text messages to family and friends for communication.
Texting Statistics by Age: Which Demographic Uses SMS The Most?
How much does age influence texting habits? A lot, it seems. The following statistics showcase the most avid texters in contrast to demographics that almost never use the form of communication.
13. Text messaging takes up to around 48 minutes each day for millennials.
People in the millennial generation usually live at a fast pace and wish to reach their goals quicker than generations that came before them. Millennials, who are known for their quick-paced lifestyle, tend to prefer texting as their preferred means of communication. Statistics on text messaging indicate that individuals use their cell phones to send messages for roughly an hour every day.
Compared to other generations, baby boomers only spend a half-hour sending texts. Although millennials spend less time messaging than baby boomers, SMS is still the preferred method of communication over phone calls for the latter.
Generally speaking, SMS marketing will be more successful in reaching millennials than calling them, since they typically disregard telephone conversations because of their busy agendas.
14. People aged 18–34 favor text messages for receiving alerts from businesses.
The majority of millennials (75%) favor SMS as a means for obtaining information about deliveries, sales, and surveys. Evidence from texting indicates that people aged 55 and over are the least likely demographic to use this method of communication.
People of all ages tend to view the contents of text messages before any other type of communication via social media or a messaging app.
Additional Statistics and Data for SMS Marketing
It is obvious that SMS texting is still a practical and viable way to run a successful advertising initiative. Here is some additional data that confirms it.
15. 70% of employees think businesses should use texting for internal communication.
It’s no surprise that so many workers are in favor of the idea given the impressive response rate for texts.
Sending text messages is the simplest and best way to improve your internal communication plan. The recent stats for SMS marketing shows that email is here to stay for a while as it remains the primary means of communication in the office. However, texting shouldn’t be underestimated either.
A prime example of this is that sending a text message is the quickest way to get in contact with the human resources department, supervisors, and colleagues when an urgent situation arises. Due to the ongoing pandemic leading to an increase in people working from home, sending a text message is the most effective approach to monitor your workers.
16. 56% of customers would rather message a business than call them.
Sending text messages is less intrusive and far more adaptable than placing a phone call, bringing forth a number of advantages with text-based advertising.
Telephone conversations are no longer as stylish in a world that is moving towards a more computerized existence. Over 50 percent of consumers would rather text a business than phone them.
17. 58% of consumers reported that they perceive businesses better if they offered SMS notifications.
Customers view businesses in a better light if they offer the ability to receive notifications via SMS. It is simpler to access, effortless to open, and generally more efficient.
An ever-growing quantity of shoppers is actively seeking greater involvement with text messaging, whether it’s to verify dates or bring to their attention a discount. It’s undeniable that businesses depend a great deal on emails for important data that must be sent promptly, yet texting is also an excellent way to interact with customers and give them the feeling of a close connection with the company.
18. Only 10% of SMS marketing messages are spam.
Some patrons may be afraid of untrustworthy text messages, but only a small percentage (10%) of all text-based marketing campaigns are deceptive. Around half of all emails sent are not trustworthy as they are composed of spam, thus making SMS marketing more reliable.
The evidence in these SMS marketing statistics is so compelling that it’s impossible to overlook the potential of text message marketing.
19. Customers click 19% of all links in SMS messages.
Generally, email marketing has a click-through rate of approximately 2%. The click-through rate for SMS marketing is higher, sitting at 19%. Therefore, this rate is not very high.
Text message advertising could be a great tool for increasing website traffic and enabling potential buyers to notice your goods.
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