What is a Podcast?
A podcast is like a talk radio show but with audio instead of live broadcasting. Most broadcasts are taped ahead of time and accessible to be heard when needed via the web.
Podcasts can vary in length from a few minutes up to a few hours, and they are typically presented in episodes similarly to television series. Podcasts have the potential to tackle any subject imaginable; if there is an audience, there is probably a podcast dedicated to it.
Convenience is among the biggest perks of podcasts. Hearing facts and ideas is just like looking at them when it’s not possible to get hold of a book or a newspaper, so listeners can get the same benefits as readers do.
Podcasts can be entertaining, serious, fascinating, and even frightening, providing people with access to data from a variety of places.
The podcast market is immense. Around the world, more than 2 million podcasts exist, and they have a total of 48 million episodes that can be heard through a variety of services. Podcasts can be obtained from a variety of sources, including Spotify, Apple Podcast (previously iTunes), Overcast, many more, and even on individual company websites.
Types of Podcasts
No two podcasts are the same, and there are various structures you can use to set up your podcast which depend on the material you want to present and the message you wish to communicate. Certain podcasts persist to one approach, while others try varying approaches to reach their desired outcome.
Interviews.
In a podcast setting, hosts query specialists in the field or interesting people of note. This particular podcast has a straightforward approach and commonly centers on a particular issue related to the podcast’s theme.
Conversational format.
A conversational format is similar to that of an interview, however, it is much less planned and structured; instead, the hosts and their guests just have an informal and unstructured conversation. These podcasts tend to be more relaxed, not emphasizing strict information or recommendations that can be put into effect right away.
Educational podcasts.
Educational podcasts are intended specifically to inform. Occasionally multiple presenters will be involved, but usually these podcasts are focused on providing knowledge specifically to the audience. Every installment typically has one main subject and presenters use it as an instructional tool.
Benefits of Listening to Ecommerce Podcasts
Podcasts have become so popular due to their user-friendly nature, allowing people to be entertained while they go about their day – no matter where they are.
Overall, there are plenty of advantages that come with listening to podcasts regularly.
Learn from the ecommerce experts.
In theory, anyone is able to create a podcast, but the ones that have a large audience generally feature industry professionals, like ecommerce business operators or marketing professionals and leaders in the field. This gives us invaluable knowledge about how well-known companies handle sales and advertising.
Operating an e-commerce store involves more than simply displaying items for purchase on a web page. You need a great deal of knowledge to excel in the profession, and that’s when a specialist’s advice can be essential.
Podcasts can bridge the divide for entrepreneurs who are just starting out and the owners of little businesses, providing them with the most thorough guidance. Listeners of some podcasts can send in inquiries, which gives them the chance to get direct guidance from experts in the field.
Discover industry trends.
The ecommerce business today is always changing. It can be challenging for small businesses with restricted resources to progress to the following stage since what was effective one day may not be effective the next.
Listening to podcasts offers an accessible way to stay on top of the latest trends in the market, providing a speedy and convenient way to always have an understanding of the most current ecommerce strategies.
Along with giving great overall knowledge, podcasts focused on specialized topics related to ecommerce are available. This opens up the opportunity for those in need of more in-depth data to explore the most essential developments, like customer persistence, the most reliable e-commerce systems, or how to create an e-commerce brand.
Listen to ecommerce podcasts anywhere.
The wonderful thing about ecommerce podcasts is how easy they are to access. Reading materials such as books, newspapers, and watching television require a person to give their undivided attention in order to be able to comprehend them, which makes it difficult to do something else at the same time.
However, this isn’t an issue with podcasts. It is achievable to hear podcasts while undertaking virtually anything, such as housework, traveling, purchasing or any other pursuit.
Busy business owners still have the opportunity to hear podcasts, as it is a straightforward and minimally time-consuming method for staying informed.
Choose from an endless number of ecommerce podcast topics.
Ecommerce covers a diverse array of topics. Luckily, there’s a podcast for just about everything.
The objectives of ecommerce websites may depend on the customers they are targeting, and an appropriate podcast can supply information that is difficult to acquire from other sources.
It is highly probable to encounter a podcast that is tailored to one’s particular demands, much more so than it is with other media sources for obtaining regular news.
In addition, the number of podcasts you can access is unlimited, so if you are an ecommerce specialist who is interested in a wide range of subjects, there’s likely a podcast available for each one.
Best Ecommerce Podcasts That You Need to Listen To
For those in the ecommerce industry, tuning into the highest rated podcasts might be a great way to improve.
Podcasts, created by sector specialists, are an outstanding resource for obtaining insider knowledge regarding the industry, in addition to being informed of things such as new trends, software and newsworthy events.
1. Make it Big.
The Make It Big Podcast is offered every other week and is a show about the ecommerce world hosted by BigCommerce. Gather expert advice on the move and listen to worldwide frontrunners discuss anything related to ecommerce – from industry updates and fads to ecommerce development tactics and success stories.
Who is it for?
The Make it Big Podcast can be incredibly beneficial for those who want to enhance the success of their online businesses. Anyone interested in this can gain valuable insight and tips by listening to ecommerce experts and staying aware of the newest strategies within the industry. Make it Big is the definitive source for understanding ecommerce tactics, from multi-channel tactics to additional payment methods.
2. eCommerceFuel.
The eCommerceFuel Podcast, with Andrew Youderian as the presenter, has become a well-known choice in the ecommerce sector, with broad expertise in the podcast world. The company provides information on a wide range of topics, from individual brand data to insights on the latest industry news to advice on how to assemble an executive team.
Furthermore, eCommerceFuel offers an enterprise development initiative that works with firms to amp up their expansion and use the most exemplary approaches.
Who is it for?
eCommerceFuel is a fantastic source of info for all people involved in the ecommerce field. The material varies from being general to more detailed, and the leadership and business guidance about ecommerce is comprehensive.
3. My Wife Quit Her Job.
This website is specialized to helping people move away from typical employment and venture into entrepreneurship with their own online store. Two individuals, who previously worked in corporate occupations, are now managing a business together in the online sales sector.
In addition to offering extensive advice about starting up, Steve Chou’s podcast covers a wide variety of ecommerce topics aimed at beginners and those looking to progress.
Who is it for?
This book is perfect for newbies in the ecommerce world who would like to get started off in the right direction. The podcast episodes offer beneficial knowledge no matter the level of expertise someone has, yet a majority of the content is more fitting for individuals that are just starting out in e-commerce.
4. 2X eCommerce.
Kunle Campbell is the creator of the 2X eCommerce Podcast. This website concentrates on enlargement, procuring additional consumers and improving outcomes, even in the present overabundant market. 2X eCommerce offers a vigorous internet community along with thorough resources for those desiring substantive outcomes.
The podcast focuses on the triumphs of businesses and investigates how companies that operate directly from the producer to the customer have obtained their objectives.
Who is it for?
2X eCommerce is an excellent way for ecommerce pros to reach their goals faster and stay ahead of the competition. The jargon used in this source of information can be complex, however, both novices and experienced business owners and new companies can gain a significant amount of insight from it.
5. Ecommerce Conversations.
Practical Ecommerce’s Ecommerce Conversations podcast is brimming with data about ecommerce, mainly highlighting successful cases. People tuning in will be apprised of proficient command, control proficiency and instructions with respect to various pieces of the acquisition and location of commodities.
Who is it for?
Individuals who own ecommerce businesses and are interested in seeing what has been successful for other companies should be pleased with the resources available through Ecommerce Conversations. Though the advice regarding companies isn’t as much as business profiles, there are a lot of helpful suggestions scattered among the business overviews.
The Benefits of eCommerce Podcasting
eCommerce podcasts hold great untapped potential for building an online business as they:
- Play into permission marketing (good) concepts rather than push advertising (bad).
- Trigger high engagement and high reach numbers.
- Bring extensive micro-networking opportunities through interviewing others.
- Mean staying visible to those in your field when it comes to referrals.
- Expose your eCommerce business to other people’s audiences in your space.
What makes you think that being a podcast host is the right fit for you? The medium is so new that it’s relatively untested.
Want to know who’s doing it well?
Today we discuss the methods to get your digital store business off to a strong start through the use of a podcast. We’ll be seeing some real-world examples. We will be taking advantage of the knowledge possessed by storeowners who have attempted eCommerce prior.
A Short Rundown: How to Start a Podcast That Sparks Interest and Drives Sales
There are four routes to take when stepping into the world of podcasting:
- Produce and host a podcasting show of your own. For example, host a Shopify podcast or running podcasts on multiple channels such as Apple or Overwatch.
- Commission a niche-related podcast to mention your brand or product.
- Get a third-party podcast production company to produce a podcast for you.
- Be interviewed by other podcasters that share a related eCommerce niche.
For those who manage an online store and wish to have their own podcast, the main focus should be on gaining an audience. It’s pretty much where any success will come from. The goal of podcasting is to generate content that meets the requirements of your intended audience.
Deliver topics that are in line with their interests. It is a gradual process of generating passive income for yourself. Since you can have your eCommerce podcast running while you are asleep once it is broadcasted.
If your online shop specializes in health supplements, then why not launch a podcast focused on mountain trail running? It is predicted that taking part in outdoor activities such as mountain running is likely to be of great importance to your customers.
Ecommerce organizations have a lot of potential topics to select from if they want to create a successful specialized podcast. They need to be tailored specifically for the people they are addressing.
Once executed properly, you can use your podcast to display your eCommerce store to your audience.
As folks over at QuietLight aptly put it:
Podcasting takes the advantages of radio being able to reach people while they are on the move and part of people’s daily lives, and merges them with the benefits of television, which transmits its content directly into people’s homes.
Podcasting is becoming increasingly commonplace in people’s day-to-day lives. According to Neilsen, those who listen to their favored shows often tend to do so predominantly when they are not in their own residence.
Presenting a digital market podcast is a fantastic way to reach your audience, both at work and at home. There are lots of chances for selling your items and services.
In business, personability plays an important role in achieving success because people tend to purchase items from those whom they can relate to.
By producing a podcast, your listeners can hear your voice and discover more information about what your eCommerce store offers, resulting in a direct bond with your business.
Ready to Host Your Own Podcast?
It is a subtle distinction between failure and triumph, yet ideally the eCommerce business people in our account have enlightened us on the way to effectively begin a triumphant podcast.
What strategies can be used to make podcasting successful and how can one generate sales for their eCommerce store? That’s huge.
You can now adjust your content marketing strategy to match the needs of your eCommerce business. If beginning a podcast about eCommerce seems too challenging, start small.
Position yourself in front of your audience by appearing as a guest on other podcasts. That’s a move that will facilitate connecting with more people in your area. Should you put on a few more of those kinds of performances, you will soon be well on your way to creating a recognizable brand and increasing your sales.
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